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Targeting B2B Companies with Online Display and Social Media Advertising

NuSpark Consulting

Demandbase just recently unveiled their new company targeting platform. Madison Log ic offers a similar service, called Data Match Lead Retargeting. Bizo also allows you to retarget firms in your CRM or marketing automation platform. That’s a unique lead nurturing tactic!

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Trends in Pipeline Marketing and Why They Matter

Canadian Marketing Association

Scott: Pipeline marketing, or PM, is marketing that leverages new digital tools and technologies for better visibility and performance out of a combined marketing and sales model. It is done by integrating demand generation, lead nurturing and lead management into one overall strategy and plan.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The data has to flow back and forth and not dirty up the pipeline with raw leads.

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How to Leverage Intent Data to Drive More Revenue

Adobe Experience Cloud Blog

You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. Using a marketing automation platform, you can then track their page views. Prioritize inbound leads based on engagement. Nurture known leads with personalized emails.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Take Demandbase for example. This gives brands who are heavily invested in content marketing – and who are adept at making sense out of their marketing automation tools and CRM – a huge advantage. How to Gain Buy-In for Content Marketing. So do the 91% of B2B marketers who are using content marketing today.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.