Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Canadian Marketing Association

APRIL 23, 2018

Scott: Pipeline marketing, or PM, is marketing that leverages new digital tools and technologies for better visibility and performance out of a combined marketing and sales model. It is done by integrating demand generation, lead nurturing and lead management into one overall strategy and plan.

Trends 48

Trends Planning Lead Ranking DemandBase 48

Adobe Experience Cloud Blog

JANUARY 23, 2017

You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. Using a marketing automation platform, you can then track their page views. Does this lead and company match with my ideal buyer or could they be an influencer?). The problem?

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. This is in contrast to traditional marketing. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62