Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature. First: Segment your accounts by demographics, intent, journey stage, and more. Personalization with Demandbase.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Walker Sands

JULY 23, 2019

You can easily hone in on your ideal prospect using LinkedIn’s sophisticated demographic and firmographic targeting tools to segment users by your key accounts and the job titles for your decision makers. Best of all, hyper- targeted ads such as these boast much higher click-through and conversion rates than standard Google display ads.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Budget Programs 40

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Heinz Marketing

FEBRUARY 8, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. ” and our guest is Jon Miller , CMO at Demandbase. ” To Engagio, to Demandbase. And in B2B, there’s this asymmetry where a good purchase, a good decision, helps your company, but a bad decision can cost you your job.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

FunnelEnvy

MARCH 7, 2018

We have to consider customer and commercial intent all the way from awareness through purchase and beyond. Along the important dimensions that we segment customers, which include individual and account based characteristics, commercial intent seems to be the hardest to apply. But what does this mean for marketers?

Top of Funnel 40

Top of Funnel Marketing Websites Enterprise Management Effectiveness 40

The ABM Agency

FEBRUARY 16, 2021

Identifying your target account list and key decision-makers: There are different ways to identify your initial target account list and those with the buying power within the account—including proximity research, analyzing the market, social media, and taking a deep dive into the information already in your CRM or ERP. .

Account Based Marketing 52

Account Based Marketing Enterprise Management CMS Development Paid Content 52