Engagio

SEPTEMBER 20, 2021

If you would test the water before jumping in or test drive a car before you buy, then why wouldn’t you take the same approach when looking at the potential of overhauling your go-to-market strategy? This way, your Sales and Marketing teams can focus on hot accounts that show signs of being in-market and ready to engage.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Unbound B2B

FEBRUARY 6, 2023

Quick Summary: Account-based marketing is a strategic sales and marketing technique that engages and converts highly-targeted audiences. ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. What is ABM or Account Based Marketing (ABM)?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Full Circle Insights

MARCH 2, 2021

Meta Description: How marketing can defend their marketing programs spend to the executive team. . As a marketer, one of the main questions that seems to always get asked is, “ Can we actually connect any of this marketing data to sales? ”. 2 – Make sure sales and marketing are on the same page.

Sales Management 52

Sales Management Lead Ranking Marketing Attribution Spending 52