Programmatic Ad Buying: What Does It Mean for B2B Marketers?
The Point
MARCH 17, 2015
Both leverage the power of Big Data, and both offer the ability to dramatically change the way that B2B marketers target, segment, and engage with prospective buyers. HS) I remember back in 2012 when companies like Demandbase and Bizo (now part of LinkedIn ) first announced “company targeted advertising.” contextual targeting.
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