CRM Demand Generation Market2Lead Product Purchase 
Customer Experience Matrix
FEBRUARY 4, 2009
This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pardot : another pretty powerful product; see my blog review from December 2008.
Customer Experience Matrix
JUNE 25, 2008
When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. They even cited one demand generation vendor that had turned to them for help. (In I’d guess the latter.
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Customer Experience Matrix
DECEMBER 20, 2012
Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. per share, which comes to $871 million. The stock had been hovering around $17.50
Customer Experience Matrix
JUNE 30, 2010
To make a free product viable, LoopFuse needed to engineer as much cost as possible out of the entire client life cycle. This means it had to be possible for clients to purchase and configure the system, learn how to use it and resolve support issues with next to no involvement by LoopFuse staff. rather than marketing automation.
Customer Experience Matrix
JULY 22, 2010
As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Or will they simply be crushed as giants from related industries introduce their own products?
Customer Experience Matrix
MAY 25, 2010
Oracle tersely announced today that it had purchased the intellectual assets of demand generation vendor Market2Lead. This is an excellent fit for Oracle in that Market2Lead is a sophisticated product that is best suited to large, demanding marketing operations.
Online Marketing Institute
JULY 31, 2009
However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.
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