How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing
Adobe Experience Cloud Blog
SEPTEMBER 19, 2010
It was easy for the VP of Sales to see my results via a dashboard in the CRM system. For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. If I was short of my lead goal, I had some explaining to do. Makes sense, right?
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