de-dupe 
Engagio
OCTOBER 25, 2017
To start, answer these questions: Who helps determine your optimal business segments and your Ideal Customer Profile (ICP)? Mapping parent-child relationships in CRM. Labeling accounts by tagging in CRM. Ongoing management of data (de-duping, enriching, etc.). Who evaluates the ICP and how it changes over time?
SalesIntel
AUGUST 13, 2021
Data cleansing: Data cleansing includes discovering inaccuracies in data, rectifying them, normalizing data, de-duping it, and keeping the data up to date. To update and enrich lead information, intelligence tools must interface with your CRM. Let’s say your Sales Intelligence tool is not integrated with your CRM.
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Engagio
SEPTEMBER 9, 2020
To start, answer these questions: Who helps determine your optimal business segments and your ideal customer profile (ICP)? Mapping parent-child relationships in CRM. Labeling accounts by tagging in CRM. Ongoing management of data (de-duping, enriching, etc.). Who evaluates the ICP and how it changes over time?
ANNUITAS
OCTOBER 6, 2010
Also, be sure to track buyers’ interaction with each content segment. As the planning continued we started to segment the data and found that there was a major data problem in their system. Make sure you define a process for how data is compiled , segmented, and de-duped. Define Your Lead Qualification Process.
Heinz Marketing
AUGUST 5, 2021
I.e., the ability to route accounts from the ABM platform into your CRM system based on a certain stage or action. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Is there automation functionality?
Zoominfo
APRIL 23, 2020
How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows.
DiscoverOrg
MAY 7, 2019
How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If If you’re not sure, just check your bill: Most CRM companies charge by the record.). The ICP can generally refer to both the ideal company and the ideal buyer: A traditional ICP (standard CRM fields). Department.
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