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How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. . What best practices should we put in place?

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Migration Checklists for Moving into HubSpot

SmartBug Media

HubSpot has five core products you could migrate your existing system into: CRM: The database of contacts you have, contact activity, and so forth. Marketing Hub: Marketing emails, landing pages , and so forth. CRM: Ensure Clean Imports. Pro Tip: Import no more than 100 contacts in this pilot.

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Getting Started with HubSpot: A 4-Step HubSpot Setup Plan

SmartBug Media

CRM platform implementations and migrations are not as hard as you may think. My fellow SmartBug® Jessica Vionas-Singer wrote an article on why CRM implementations fail , to provide you with a broader picture. For those creating a new CRM: Beyond standard fields (e.g., Account Setup. Technical Configuration.

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Automating B2B List Building: Tools and Techniques for Streamlined Lead Generation

Only B2B

CRM integration ensures that the gathered leads seamlessly integrate into the company’s customer relationship management system. Marketing automation systems enable businesses to nurture and engage with leads efficiently. According to Nucleus Research , CRM applications can deliver a return on investment (ROI) of $8.71

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. “ Tags: B2B Marketing Campaign Measurement Content marketing Database Marketing Demand Generation Lead Management Lead Nurturing Marketing Automation marketo.

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Migration Checklists for Moving into HubSpot

SmartBug Media

HubSpot has five core products you could migrate your existing system into: CRM: The database of contacts you have, contact activity, and so forth. Marketing Hub: Marketing emails, landing pages , and so forth. CRM: Ensure Clean Imports. Pro Tip: Import no more than 100 contacts in this pilot.

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How to Get the Most Out of Your Sales Tool Investment

SalesIntel

Here are tips we have developed over the years to help our clients get the most from their sales stack investment. . CRM Software. CRM stands for “customer relationship management.” CRM software helps keep customer accounts organized so that your company never forgets or underserves a customer. That’s where we come in.