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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers. Linkedin Ads.

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Migration Checklists for Moving into HubSpot

SmartBug Media

HubSpot has five core products you could migrate your existing system into: CRM: The database of contacts you have, contact activity, and so forth. Marketing Hub: Marketing emails, landing pages , and so forth. CRM: Ensure Clean Imports. Marketing Hub: Rebuild Using Existing Content.

Hubspot 101
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How to use LinkedIn as a Marketing Platform for Lead Generation

Valasys

With a highly targeted opt-in list, the marketers can attract a large number of prospective buyers from their targeted segments on LinkedIn. By running the paid ads on search engines, targeting specific keywords, the marketers can also optimize the reach of their ads on LinkedIn. Website forms. Direct Email.

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Case study in data-driven B2B customer acquisition marketing

Biznology

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration. First, we target the right accounts.

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In Defense of Unsolicited Email

The Point

In my day-to-day work, I run into many clients whose salespeople purchase email lists en masse from the likes of Data.com and upload them into their CRM system. I’m old enough to remember when list-based marketing was the workhorse of B2B demand generation (or, as we called it back then, “direct marketing.”)

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Migration Checklists for Moving into HubSpot

SmartBug Media

HubSpot has five core products you could migrate your existing system into: CRM: The database of contacts you have, contact activity, and so forth. Marketing Hub: Marketing emails, landing pages , and so forth. CRM: Ensure Clean Imports. Marketing Hub: Rebuild Using Existing Content.

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5 Types of Marketing Automation for Businesses to Consider

PureB2B

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. Email Marketing Software. In 1986, ACT!,