Biznology

APRIL 24, 2015

Five9’s solutions provide everything businesses need to run an inbound and/or outbound center for sales and marketing, customer service, or outsourcing, including sophisticated management tools for reporting, recording, workforce management, quality monitoring, and CRM integration. First, we target the right accounts.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Biznology

AUGUST 26, 2013

B2b data tends to degrade at the rate of 4% to 6% per month, so keeping up with changing titles, email addresses, company moves, company name changes—this requires dedicated attention, spadework, and resources. Here are the elements you are likely to want to capture and maintain in a B2B marketing database.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

The Point

NOVEMBER 24, 2009

My response: I strongly believe offering direct links to resources without landing pages is a bad idea, especially because you can easily present pre-populated landing pages that demand very little of the reader. In addition: 1.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking Lead Nurturing 100

Customer Experience Matrix

OCTOBER 20, 2008

One of the first people I told about the new Guide to Demand Generation Systems -- an experienced database marketing consultant, no less -- was receptive to the Guide but asked whether there was any real difference between "demand generation" and "marketing automation" in general.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

JULY 22, 2010

Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management. Alterian and SmartFocus are also still independent, but are sold as services via marketing agencies (Alterian) or directly (SmartFocus). The obvious candidates are CRM vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

markempa

SEPTEMBER 9, 2013

A good database marketing strategy and solid CRM implementation is critical. The questions for marketers is what they can do upstream of live conversations to tee up people and accounts that are more likely to convert into sales-ready leads. Secondly, if you can find out an answer without asking, do so.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

SalesIntel

FEBRUARY 28, 2024

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. 5 ZoomInfo is a B2B data supplier offering several platforms for sales, marketing, people management, and operations.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Online Marketing Institute

JULY 31, 2009

As a front end lead generation technology, vs. a traditional lead management or automation solution, Demandbase is aligning to "push" the most qualified business contacts from the highest potential businesses directly to the desktop, Inbox, CRM or marketing system - whatever is most important to the customer.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. CRM Systems. Database Marketing. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. White Papers. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. Webinars Events.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Customer Experience Matrix

FEBRUARY 23, 2011

MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management. That puts it into roughly the same class as much larger firms including Neolane (200 employees) and Alterian (370 employees).

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. ericamcclenny Expion [link] EricaMcClenny This article just made me laugh.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

ViewPoint

JUNE 15, 2018

It’s not a sales-only process, and it’s not a marketing-only process. Tools like CRM or marketing automation or project management software provide no clear vision for enabling disparate departments in busy companies to work in concert toward the main objectives—being efficient about increasing revenue. Marketing Measurement.

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136

DiscoverOrg

NOVEMBER 29, 2016

Safety with Tools: Phone, Email, CRM, Data. By ensuring that there is equitable access to resources we also provide aspects of safety not only to the team we are building but to the overall organism, I mean organization. The reasons you need a phone, email, CRM and data are pretty evident, so I won’t say much here.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

Webbiquity

JANUARY 12, 2021

It helps marketers make smart decisions about allocation of resources and efforts, and making sure those are hyper-focused on the most valuable behaviors throughout the customer journey. We basically pull all of those together, on the technical side, into a graph database which allows us to see end-to-end.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Customer Experience Matrix

JULY 28, 2009

My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis. This means I apply different standards to evaluate them.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Online Marketing Institute

JULY 31, 2009

My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us It seems that many marketers believe that automated lead management and lead scoring is something only for large companies with large budgets and plenty of resources.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40