The Point

MARCH 18, 2014

In my day-to-day work, I run into many clients whose salespeople purchase email lists en masse from the likes of Data.com and upload them into their CRM system. It just needs to be used intelligently, sparingly, and strategically.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

GreenRope

JULY 27, 2020

Manually addressing each email takes far too long to be a practical communication solution. Personalization and dynamic data are two key facets of marketing automation. A new contact record is then created for that individual and their information is stored in your CRM database. Undoubtedly, the personalized message.

Automation 52

Automation Work Management Marketing Management Marketing Automation Services 52

Biznology

JANUARY 30, 2015

Here’s the best practice: Create a centralized data input group. Develop a simple method for testing the accuracy from this group as an ongoing practice. The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology. That may be okay for the rep, but it’s not okay for the company.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

The Point

MAY 6, 2010

In other words, a company whose lead management, database marketing, and sales follow-up are all horrific beyond words has much more to gain from marketing automation than a competitor who follows best practices dutifully, even if they don’t have the machinery in place to automate the process.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. In some ways, it was clear where it was all headed; in others, the marketing and sales execs of the 80s couldn’t have dreamed of the level of insight and details we could extract from a CRM in 2023.

Social Media 62

Social Media CRM Media Work Management 62

The Point

OCTOBER 14, 2010

Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. I’m just not sure the rest of us are quite there yet.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. The way to do this practically is to borrow a technique from social media and use tagging. That means developing a messaging matrix.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Online Marketing Institute

JULY 31, 2009

As a front end lead generation technology, vs. a traditional lead management or automation solution, Demandbase is aligning to "push" the most qualified business contacts from the highest potential businesses directly to the desktop, Inbox, CRM or marketing system - whatever is most important to the customer.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. I'm flattered and accept. I'm flattered and accept.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 2, 2012

Also our good friends at Infusionsoft , email and CRM folks that we use for all of our email stuff at Convince & Convert and at Social Pros. Our friends at Janrain , all kinds of interesting social signing and social media database marketing. Most of them now have content practices.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Customer Experience Matrix

JULY 28, 2009

My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis. This means I apply different standards to evaluate them.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Webbiquity

MAY 29, 2012

Anyone familiar with website analytics tools understands that when you visit a website, certain bits of knowledge about you are collected: your (approximate) geographic location, browser used, device used, network (corporate or ISP), and of course your behavior (pages viewed, time spent) while on the site.

Marketing Automation Services 100

Marketing Automation Services Cross-Selling Vendors Copyright 100

Heinz Marketing

FEBRUARY 8, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I think it doesn’t change the role of CRM, doesn’t change the role of some of the sales engagement tools like the Outreach and SalesLofts of the world.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Online Marketing Institute

JULY 31, 2009

My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

The bickering between marketers (who feel sales doesn’t follow up on the great leads they generate) and sales (who feel the quality of said leads is subject to debate) seems to continue unabated. The few marketers who end the arguing figure out early that quantifying lead quality is essential.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40