markempa

SEPTEMBER 9, 2013

Persona Qualification. The first point of phone qualification is making sure the person is one of the buying personas you hunt for. The prospect-level value proposition frames your value proposition from a buyer-persona perspective. A good database marketing strategy and solid CRM implementation is critical.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

The Point

OCTOBER 14, 2010

Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. Creating a content map that categorizes your content by buying stage and buying persona can help identify gaps in your content portfolio. Think you have enough content? Marketo has more than 300 content assets on offer on its Website.).

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags.

Social Media 123

Social Media Work Management Marketing Management Media 123

Smarte

MAY 24, 2023

The provider should also offer easy integration with existing CRM systems and marketing automation tools. Now the question is, in this horde of B2B database markets, which is the most accurate one? They also offer an enrichment feature that updates your CRM and MAP in real-time to help you run high-quality campaigns.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

Hubspot

SEPTEMBER 6, 2013

Marketing has started to follow a similar trend. Smart content in marketing began with the personalization of email campaigns. Using data from a contact database, marketers could segment their mailing lists based on a recipient''s characteristic. 1) The Marketing Database. What''s useful?

Work Management 28

Work Management Marketing Management Marketing Automation Services Content 28

DiscoverOrg

NOVEMBER 29, 2016

Safety with Tools: Phone, Email, CRM, Data. The reasons you need a phone, email, CRM and data are pretty evident, so I won’t say much here. Then, figure out the shortest way you can communicate your value to each of those personas. Marketing invests a lot of resources to drive traffic to our website.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100