Convince & Convert

SEPTEMBER 11, 2011

Paul Gillin is a smart, experienced guy (and I like his book ) and he raised some valid points about how participatory breadth (having an account on a LOT of social networks) can increase Klout score – perhaps disproportionately. . I fear not that Klout is so inaccurate as to be baseless.

Social Media 161

Social Media Database Marketing Television marketing CRM 161

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. In some ways, it was clear where it was all headed; in others, the marketing and sales execs of the 80s couldn’t have dreamed of the level of insight and details we could extract from a CRM in 2023.

Social Media 62

Social Media CRM Media Work Management 62

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

The Point

SEPTEMBER 6, 2011

Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Smarte

MAY 24, 2023

The provider should also offer easy integration with existing CRM systems and marketing automation tools. Now the question is, in this horde of B2B database markets, which is the most accurate one? They also offer an enrichment feature that updates your CRM and MAP in real-time to help you run high-quality campaigns.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

SalesIntel

FEBRUARY 28, 2024

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. 5 ZoomInfo is a B2B data supplier offering several platforms for sales, marketing, people management, and operations.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

SalesIntel

FEBRUARY 14, 2023

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. 5 ZoomInfo is a B2B data supplier offering several platforms for sales, marketing, people management, and operations.

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

Webbiquity

JANUARY 12, 2021

Any platform will let you show slides—only Shindig enables your participants to network and mingle as naturally and spontaneously online as they could at an in-person event. We basically pull all of those together, on the technical side, into a graph database which allows us to see end-to-end. Check it out at Shindig.com.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

Online Marketing Institute

JULY 31, 2009

For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists. Social networking stuff fits here too.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2012

CRM Systems. Database Marketing. Video Marketing. Join the Network for Magazine & eMedia Publishing. Accounting and Billing Software. Ad Tracking. Advertising Systems. Art and Designers. Auditing Services. Competitive Intelligence. Consultants. Consultants, Fulfillment. Content Licensing. Digital Delivery.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Sore spot with us PR types.)

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Webbiquity

MAY 29, 2012

Online behavioral tracking , in theory, is beneficial to both marketers and consumers. When marketers can track a web user’s behavior (anonymously) within a website or across certain ad network properties, they can serve up ads that are aligned with the user’s apparent interests. Image credit 5 to 9 Branding.

Marketing Automation Services 100

Marketing Automation Services Cross-Selling Vendors Copyright 100

Heinz Marketing

FEBRUARY 8, 2021

If you are listening live on the Funnel Media Radio Network, thank you, as always, for making this part of your work from home work day, or working and listening from wherever you are. But in terms of where marketing orchestrates at work, I think it does shift the center of gravity a little bit. Very happy to have you all here.

Account Based Marketing 98

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 98

Online Marketing Institute

JULY 31, 2009

My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40