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The Power of Personalization in Database Marketing

Only B2B

Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. Discover the untapped possibilities of your data – Elevate your insights with our Database Cleansing service.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers.

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How to use LinkedIn as a Marketing Platform for Lead Generation

Valasys

Running Paid Ads Targeting the User-Intent. By running the paid ads on search engines, targeting specific keywords, the marketers can also optimize the reach of their ads on LinkedIn. LinkedIn prioritizes user-intent and such content is likely to get far more reach than the ordinary content. Customer Referrals. Direct Email.

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Data Cleansing VS Data Enrichment – What Should Be Your Focus?

SalesIntel

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. A recent study shows that 91% of companies with more than 11 employees use CRM software for sales and marketing.

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Harnessing AI-based Account segmentation in ABM

Valasys

By processing historical customer data, intent signals, and other relevant information, AI can automatically categorize and prioritize accounts based on their potential for conversion and revenue generation. This involves gathering data from various sources, such as CRM systems, marketing automation platforms, and external databases.

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Tempted to Do Away With Registration Forms? Think Again.

The Point

Offering up pre-populated landing pages gives contacts the opportunity to update outdated or incorrect information, serving to maintain and improve the quality of your CRM data. In addition: 1.

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New directions for B2B data-driven marketing

Biznology

But it is adept at watching and taking up the new ideas from consumer marketers that apply to business buying, observes David Myron, editorial director at CRM magazine. One example is experiments with unstructured data, like that from social media, where consumer marketers are making headway.