impression 
Only B2B
JULY 19, 2023
Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. Discover the untapped possibilities of your data – Elevate your insights with our Database Cleansing service. Segmentation can lead to impressive results.
PureB2B
MAY 30, 2022
Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. True database marketing is different—at least in part.
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Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? External databases can be created or obtained from a variety of data providers.
The Point
OCTOBER 14, 2010
Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. For one, I can report that no companies are coming to our firm asking us to help them align sales and marketing. It’s all heady stuff.
Customer Experience Matrix
SEPTEMBER 8, 2017
And, while I don’t have firm data, my impression is that online-only retailers have been slower to buy CDPs than their multi-channel cousins. So B2B marketers didn't need the rich customer profiles that a CDP creates. Well, which B2B marketers have been the most active martech adopters? That quest leads directly to CDP.
Ambal's Amusings
DECEMBER 21, 2012
Crowd Factory also helps in building a powerful Social CRM Database that includes social profiles of individuals, their sharing behavior and the impact to your bottom line. A Powerful Social CRM Database. How can marketers leverage the Crowd Factory? Here are 3 interesting features that make Crowd Factory unique.
Customer Experience Matrix
FEBRUARY 2, 2016
It also uses matches created elsewhere such as lead IDs used to synchronize CRM and marketing automation data or cookie IDs imported from Google Analytics. These provide basic information such as impressions, engagements, visits, deals and revenue by campaign, or sources, stages, conversion rates, and average duration by funnel stage.
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