Hubspot

SEPTEMBER 6, 2013

Waze : Recently bought by Google, Waze takes static maps and infuses them with real-time context from other vehicles. Marketing has started to follow a similar trend. Smart content in marketing began with the personalization of email campaigns. This personalization turns everyday static objects into "smart" objects.

Work Management 28

Work Management Marketing Management Marketing Automation Services Content 28

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

Enterprise Management 40

Enterprise Management Work Management Marketing Management DemandBase 40

Customer Experience Matrix

FEBRUARY 23, 2011

That’s an impressive list, even after recognizing that key marketing automation features are not yet available, including multi-step campaigns, advanced segmentation, Web behavior tracking, behavior-based lead scoring, and ROI calculations.

Digital Asset Management 120

Digital Asset Management Enterprise Management Resource Management Marketing Management 120

Heinz Marketing

FEBRUARY 8, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. This week’s show is called “ He Predicted Marketing Automation and ABM. And in B2B, there’s this asymmetry where a good purchase, a good decision, helps your company, but a bad decision can cost you your job.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88