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What You Need to Know About Database Marketing

PureB2B

If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. Database marketing definitions often speak of its contrast to direct marketing. In truth, database marketing and direct marketing are far from polar opposites.

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Tempted to Do Away With Registration Forms? Think Again.

The Point

My response: I strongly believe offering direct links to resources without landing pages is a bad idea, especially because you can easily present pre-populated landing pages that demand very little of the reader. In addition: 1.

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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Identifying or analyzing market need should be the very first step of your lead generation strategy. You can’t merely start hitting every company you see with emails or direct mailers, trying to land an account. Don’t just rely on one-direction marketing, such as websites or blog posts. That’s not the case.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

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MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies

Customer Experience Matrix

MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management.

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B2B Lead Management Market Heats Up

Online Marketing Institute

My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.