Tony Zambito

NOVEMBER 29, 2020

In the mid-2000s, we saw the concept of customer focus arise. A lengthy article in the Harvard Business Review in 2005, The Quest for Customer Focus by Ranjay Gulati and James B. Oldroyd, put the onus on CEOs to develop customer focus through holistic coordination. The Future of Buying. Some trends will be anticipated.

Internet Marketing 207

Internet Marketing Fulfillment Interactive Marketing Customer Surveys 207

Tony Zambito

MARCH 12, 2017

Relying on the predictability of long-ago established customers. If your buyer personas are rooted in outdated sales and product marketing paradigms pertaining to role-based perceptions and the feeding of the perpetual content machine – it is time for a reboot. Relying on this form of internal predictability is no longer possible.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Tony Zambito

OCTOBER 25, 2010

, has as one of his main premises in his fantastic book that we must engage in meaningful conversations with customers to make them true empowered participants in social media.    Suggesting that how we interact with customers in the social engagement ecosystem cultivates customer loyalty and trust. 

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

JULY 18, 2011

  It takes science to uncover changes in behaviors and to understand goals in ways that customers and buyers have difficulty articulating.    No easy task for much of today’s management structure still is focus on pushing products and services out to customers.    That’s not listening in my book.” 

Buyer Personas 100

Buyer Personas Lead Ranking Ideal Customer Profiles Opt-out 100

Tony Zambito

APRIL 2, 2011

  This may be especially true in a company where there is a long rich history and you have an established customer base.    It sounds like a chorus - sales, marketing, customer service, support, and corporate strategy all saying the same thing repeatedly.    When did this happen?

Buyer Personas 100

Buyer Personas Trade Show Buzz Social Networks 100

Tony Zambito

FEBRUARY 15, 2010

. · “A profile of your customer segment.”. The concept of customer profiling has been a part of business practices for well over a quarter of century now. The Not Yet Discovered : through the investigative process of buyer insight gathering, new roles, markets, product needs, and etc. Buyer Personas Are Not Just Profiles.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Profiling Lead Ranking 100