customer 
The Point
APRIL 19, 2023
Enter Exegraphics, an entirely new way of looking at companies that allows marketers to more accurately define, and target, those organizations that are the best fit for a particular product or solution. AI also has the ability to prioritize those companies by how closely they match your ideal customer profile.
The Point
MAY 17, 2021
That’s not simply because prospective customers will engage more readily with content that better aligns with whether they’re researching best practices, actively evaluating potential vendors, or somewhere in between. However, it’s critical to align search offers (and not just ad copy) with ad groups tailored to a particular buying stage.
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The Point
FEBRUARY 28, 2023
What is the value-add that makes you distinct from other partners in a way that customers would want to work with you? Define up front the kind of system access needed to implement the program being funded: marketing automation, CRM, CMS, LinkedIn accounts, email templates, image libraries, etc. Or an ad on LinkedIn.
The Point
JUNE 23, 2020
Email, as one example, plays a very different (and less dominant) role in the marketing mix than it did only a few years ago, having migrated from acquisition to nurture and customer marketing. But there are still 5+ billion email accounts worldwide. Email is very much alive.
The Point
FEBRUARY 11, 2013
In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. HS: Where did the idea for Full Circle CRM’s product come from? It was the third time they had worked on such a request.
The Point
SEPTEMBER 11, 2017
The result is fewer unqualified leads from people who would never buy your product. The creative requirements for sponsored updates are simple – a few lines of text and a custom image. The ad below from CRM giant Salesforce.com is an exception.
The Point
JULY 15, 2010
Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Unfortunately, the data in most CRM systems isn’t tight enough to help marketing. DT: Salesforce, like any CRM system, is only as good as the data in it.
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