customer 
KoMarketing Associates
DECEMBER 12, 2019
Although many marketing teams have developed smaller divisions that are now focused on customer success, new research shows that they are still small in size and face a number of challenges. Churn reduction remains the biggest obstacle, with 75% of customer success teams citing this as an issue.
KoMarketing Associates
AUGUST 20, 2020
They are also leveraging this type of data to measure and quantify their return-on-investment (65%) and offer personalized customer experiences (65%). Marketers have also been able to provide relevant content for their customers (37%) and measure campaign effectiveness (35%) with this information.
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KoMarketing Associates
AUGUST 13, 2020
About 53% believe that insights into B2B customers will become clearer by focusing on data integrity as well, such as data hygiene, cleanliness and robustness. About 24% do not perform any data maintenance, and 20% use a data cleansing product for ongoing data cleaning. The Consequences of Poorly Maintained Marketing Data.
KoMarketing Associates
MAY 25, 2022
For example, instead of targeting something like “best CRM,” which indicates the lead is still comparing options, target a phrase such as “best CRM for subscription services” or “[brand name] GDPR compliant”. Sitelink extensions : Send users to a specific page of your site, such as a product page, sale page, or store hours.
KoMarketing Associates
MARCH 13, 2019
As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 New product introduction spending will rise 7.7
KoMarketing Associates
JULY 2, 2019
During this time, the customer engages with your brand in a variety of ways. Today, with the advent of tactics like remarketing, and uploading custom audiences to target people at specific stages, we can effectively carry out full-cycle marketing. Then, knowing that 1% of leads turn into customers, work backward with this math.
KoMarketing Associates
FEBRUARY 13, 2018
Videos are effective in capturing the attention of potential customers and more often than not, they convert at higher rates over their static image counterparts. If you are looking to generate B2B leads for your business, give Facebook video ads a try as a creative way to promote your webcasts, ebooks, products, tools, and services.
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