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Is the quality of your data hindering your ABM success?

eTrigue

JANUARY 16, 2024

Types of data to evaluate when starting to clean your data include: • First-Party: Collected directly from customers and audiences on your own channels. In other words, in-market prospects are ready and searching for whatever product or service you have to offer, i.e., showing intent through online search patterns and behaviors.

Account Based Marketing 78
Account Based Marketing ABM Data Hygiene Gartner 78
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Email Marketing vs. Marketing Automation

eTrigue

FEBRUARY 2, 2022

Virtually 100% of business-to-business prospects have an email address, which makes email great for staying in touch with contacts, nurturing prospects and increasing interest in your company’s products and services. But email marketing alone has significant disadvantages. In the end, the gains are worth it. Give me some specific comparisons.”

Marketing Automation Services 78
Marketing Automation Services Marketing Automation Email Marketing Automation 78
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