Cintell

APRIL 30, 2019

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. This has become a whole lot easier in the digital age with access to big data to inform us and provide guiding insights across a customer’s journey.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

DECEMBER 20, 2018

Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate. The company aggregates U.S.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Cintell

NOVEMBER 9, 2015

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. Customer-centricity is a competitive advantage! Customer-centricity is a competitive advantage! We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

FEBRUARY 9, 2016

(Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). But getting to a state of persona nirvana is easier said than done.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Cintell

JANUARY 27, 2016

Leverage insights to inform customer personas for specific post-sale activities designed to retain and upsell existing customers. Create brand advocate personas to understand how to turn customers into evangelists. Use words and phrases from persona research to ensure your content marketing echoes the voice of your customer.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

FEBRUARY 25, 2015

Personas should be made available throughout the business, referenced quickly and easily to guide the direction of marketing, sales, and product decisions. Read more about this in our post “ 5 Signs You Don’t Know Your B2B Customer ”. When they are not updated. Unfortunately the response often comes back in the form of years.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

DECEMBER 19, 2018

In my roles over the past several years, whether consulting solo or working alongside other talented agencies, one challenge has been a constant: our clients struggle to brief us on their customers. Fully operationalized personas allow customer-centric orgs to: Build products that solve real problems.

Consulting 120

Consulting Demand Generation Agencies Top of Funnel Buyer Personas 120