Trending Sources

What Is CRM (Customer Relationship Management) Software?

Hubspot

CRM stands for 'customer relationship management.' Keep on reading, folks, and we'll explain exactly what CRM software is and how to figure out whether you actually need one. And if you decide your business could use a CRM system of its own, get HubSpot's free CRM software here.

What Is CRM? [FAQs]

Hubspot

We talk a lot about using your blog to answer questions your customers have. And in that spirit, we’ve been using our blog to answer some of the questions that people ask most frequently when they call in to our sales and customer service representatives. What Is CRM?

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Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear a lot about customer engagement and outreach these days. Your customers are a key part of your story.

Five Strategies for Improving Customer Experience

Webbiquity

As a marketing professional, you understand customers are your firm’s most valuable assets. However, dialing into customer loyalty and determining what it takes to improve customer retention isn’t always easy. Does it encourage customers to stay, browse, and purchase?

Social CRM By Numbers [INFOGRAPHIC]

It's All About Revenue

The buzz phrase “Social CRM” shouldn’t make you hit the panic button – it should make you think more proactively about how social channels present unique opportunities to have more meaningful interactions, and close more deals.

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2014: Enter CRM Intelligence

Sales Intelligence View

As we head into 2014 I am sure of one thing: CRM Intelligence is making a name for itself. Tens of thousands of companies have realized that success is fueled by a CRM process that employs market insight, accurate company data, and customer intelligence. CRM Intelligence is here!

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How to Get Started with Social CRM

It's All About Revenue

by Jesse Noyes | Tweet this Today’s post is adapted from the Grande Guide to Social CRM , written by the well-known social CRM thinker, Paul Greenberg. There’s a lot of talk about social CRM these days, but precious little action. Involve Your Customers.

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CRM Evolution Conference: Mobile Really Does Change Everything About Marketing

Customer Experience Matrix

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. The first was that customer systems should read most data directly from the system that created it rather than loading that data into a master database. Instead, you’d look up the weather in the customer’s location when an interaction began and store it as part of the interaction history.

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Make the most of your CRM this year

Biznology

Maybe you started working with a CRM last year, but you didn’t get it set up in the most efficient way to meet your business needs. Don’t worry – you can still take advantage of all the great features a CRM has to offer. CRM and Customer Service. Customer Loyalty.

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Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights

Modern B2B Marketing

Author: Brian Glover Are you a Microsoft Dynamics CRM customer struggling to get better leads, more of them, and truly understand the impact of marketing on pipeline and revenue? So are real life Microsoft Dynamics CRM and marketing automation customers becoming gold medalists?

CRM Retargeting: The Shiny New Advertising Tactic?

Digital B2B Marketing

Rather than targeting an audience based on various characteristics, CRM retargeting allows you to target segments of your CRM database with online ads. CRM retargeting is similar. CRM Retargeting Applications for B2B Marketing The possibilities are nearly endless.

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Social CRM for Small Business

MI6 Marketing Agency

I wanted to learn more about Jon, why he founded Nimble and his vision for the product. Personally, I would describe Nimble as a social switchboard that helps you create and develop relationships with customers and prospects. 02:30 I ask Jon why he got back into the “CRM” market.

The One Thing That’s Better Than Knowing Your Customers

grow - Practical Marketing Solutions

Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. However, there’s one thing that is even better than knowing your customers.

Three Reasons Customer Experience Management Fails

B2B Marketing Unplugged

Customer problem rates are up five points in just over two years and this has much to do with terrible Customer Experience Management (CEM). When we can figure out how to build an emotional bond between our brand and our customer’s brain, the wallet, friends, will surely follow.

Meet the Insider Who Runs the Microsoft Dynamics CRM Facebook Group

Sales Intelligence View

Product Manager, Platform, at InsideView, was recently featured on CRM Audio, The Dynamics CRM Podcast, to talk about his management of the Microsoft Dynamics CRM group on Facebook. Our own Menno te Koppele, Sr.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points.

The End of Valued Customers

B2B Marketing Unplugged

Your application is always a treat to use, but is there a way we can turn off the in-product reminders to buy the modules I have repeatedly reminded Amanda I am not going to purchase any time soon? Sincerely, Your Under-valued customer.

How To Create Buyer Personas In Your CRM And Gain Deep Insights Into Marketing Performance

bizible

By creating personas inside reporting systems like the CRM, marketers can measure marketing performance in terms of how well they engaging audiences who fit persona criteria. In other words, personas are no longer characters but real contacts inside your CRM. Select the type of custom.

Can CRM Add-Ons Replace Marketing Automation?

Customer Experience Matrix

I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently. Vendors have made the bet by building marketing automation add-ons to a CRM system instead of building a stand-alone marketing automation product.* I wrote in February about ClickDimensions , which adds advanced email campaigns and Web tracking to Microsoft Dynamics CRM.

CRM 48

Marketing Automation, Meet Customer Communication

B2B Marketing Unplugged

Judging by some of your comments, over-communication with customers has struck a cringingly familiar chord. I’m not sure anyone told you, but those fancy automation tools also work on customers, not just prospects. That’s what Collection Agencies and Customer Abuse are for.

The Future of Social CRM

Sales Intelligence View

Sales teams have tapped into the social media landscape to find consumer interest, prospective clients and build relationships with customers. The results of social media customer relationships management, or social CRM , has resulted in a multi-billion dollar industry.

CRM 30

Tips for Choosing a CRM System that Will Please the Entire Firm

Marketri

More importantly, the right CRM system allows marketers to measure the ROI of a series of "touches" via long-term client development strategy. I was recently involved in a committee to help choose a database/CRM system for a client.

CRM 47

Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?

Customer Experience Matrix

Neolane is more of a mid-tier solution than an enterprise product, which may be a slight mismatch with Adobe. It still doesn’t put Adobe on equal footing with Oracle , Salesforce, SAP or Microsoft , since they all have major CRM platforms which Adobe does not. Adobe obviously has a leadership position in content creation, although I’ve never felt that does much good in selling customer management systems. (To

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Don't Use a CRM? Here Are 4 Reasons Why It Might Be The Solution You Need

Hubspot

One acronym is particularly important: CRM. Simply put, CRM -- or customer relationship management -- refers to software that tracks interactions with prospects and customers. 4 Crucial Benefits of Using a CRM System. Check out HubSpot's free CRM.

The 14 Best Personal Productivity Tools

Webbiquity

Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on. The personal productivity apps here can help.

What am I supposed to do with all this data?

Biznology

A few examples: Buyer profiles—What keeps my customers up at night? Search data (paid and organic)—What key topics are my customers already looking for? CRM – What do our existing customers want the most? Are you a marketer?

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Social CRM: Social Media and Communities in Customer Relationship Management and Marketing

Conversionation

Social CRM is a term that is often misused, certainly in a product and solution context. It’s also frequently narrowed down to specific customer-oriented activities such as customer service and even social media monitoring. It seems everyone is offering social CRM solutions these days. However, social CRM is not about tools. In other words: don’t have your list and customer data environments right, and you miss out on revenue.

Strikedeck Adds Automation to Customer Success Management

Customer Experience Matrix

I first started paying attention to “customer success management” systems when I realized they were assembling data from multiple sources to build a consolidated customer view – something that could potentially serve other departments throughout the organization. This made them a fifth subtype of Customer Data Platforms (CDPs), along with systems based on marketing, lead scoring, sales advisory, and tag management.

B2B: Involve Your Sales People in Social Media Marketing and CRM Now

Conversionation

In many B2B companies, especially those with a longer sales cycle (or buying cycle if you will), there is at least one division where employees meet customers and prospects without sitting behind their computers and campaign or CRM dashboards all the time: sales.

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Reboot Buyer Insights To Drive B2B Growth

Tony Zambito

Relying on the predictability of long-ago established customers. If your buyer personas are rooted in outdated sales and product marketing paradigms pertaining to role-based perceptions and the feeding of the perpetual content machine – it is time for a reboot.

50 Facts about online consumer behavior not to ignore

Biznology

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. 96% of consumers have searched for product information from their mobile device. 60% of consumers prefer to share their information about the products with others online.

6 important data points to record on your customers

Biznology

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be.

Your Customers Want to Talk to You

B2B Marketing Unplugged

Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. This week, we should look at the much more pernicious problem of Customer Hide and Seek. Sales Person: We don’t want to talk to customers.

Three Reasons Customer Experience Management Fails – Part II

B2B Marketing Unplugged

Last week we looked at Customer Experience management (CEM) and the three reasons I think we’re doing it wrong. Reason #1 was forgetting that at the beginning, middle and end of all customer experiences is emotion. Related Posts: A Refreshing Look at Customer Loyalty.

Got CRM? Why You Need Marketing Automation Too

Marketing Action

A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and kept them in a “tickle” file organized by date. CRM changed sales… All this changed when we got an early version of a CRM system. The post Got CRM?

CRM 43

InsideView and Microsoft Raise the Bar on CRM

Sales Intelligence View

A dramatic change in B2B buyer behavior has redefined the needs of CRM users and the requirements of CRM systems in the last few years. This evolved buyer behavior has raised the bar for both companies that want to reach buyers and customers, and CRM providers.

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Your Role on the Customer Journey

Act-On

Specifically, creating a customer journey map – and why you need to take this step. What is the customer journey? The customer journey is the decision-making process through which customers take action. Forrester Research describes customer journey this way: “The customer journey spans a variety of touch points by which the customer moves from awareness to engagement and purchase. Taking time to map a customer journey is an extra step, yes.