customer CRM Manticore Marketo Software 
Webbiquity
JANUARY 27, 2011
Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. However, CRM is a trifecta. Guest post by Lauren Carlson.
Customer Experience Matrix
DECEMBER 13, 2011
But there’s also a growing realization that many marketing automation systems are used for only simple tasks – often no more than email, landing pages, and CRM integration. Act-On Software recently reported that 40% of marketers are dissatisfied with their campaign management program. But even then, one size won’t fit everyone.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
FEBRUARY 4, 2009
My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. They focus on email nurturing campaigns and marketing measurement.
Customer Experience Matrix
DECEMBER 3, 2008
In fact, Pardot in particular provides advanced capabilities including progressive profiling (automatically changing the questions on forms as customer answer them) and dynamic content (rule-driven selection of content blocks within emails and Web pages). One other factor clearly distinguishes SMB from Enterprise systems, and that’s pricing.
Customer Experience Matrix
NOVEMBER 18, 2009
The vendors are divided into four categories based on my understanding of their target customers. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Tags: demand generation marketing automation software selection demand generation.
Customer Experience Matrix
MARCH 8, 2011
Both Unica and Aprimo were long-established vendors with fundamentally stable products sold primarily to large enterprises: although their new owners may market them more broadly, they’ll be selling pretty much what IBM and Teradata always sold (big systems) to pretty much the same customers (big companies).
Online Marketing Institute
JULY 31, 2009
Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore.
Expert insights. Personalized for you.
100 
Let's personalize your content