SmartBug Media

FEBRUARY 11, 2021

CRM platform implementations and migrations are not as hard as you may think. My fellow SmartBug® Jessica Vionas-Singer wrote an article on why CRM implementations fail , to provide you with a broader picture. Connecting your domain to HubSpot means anyone navigating the web will be able to access all the HubSpot content you publish.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Oktopost

JULY 20, 2023

Customer relationship management is one of those subjects that changes more often than it keeps still. The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. But a CRM used in isolation is still limiting.

Social Media 62

Social Media CRM Media Work Management 62

Customer Experience Matrix

APRIL 10, 2014

Marketo placed these changes in the context of unveiling itself as “customer engagement platform”. This requires a large customer base, easy access by app developers, enough power to be useful, and a barrier that keeps the monopoly intact. Every major marketing automation vendor has tried to do the same.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

The Point

OCTOBER 14, 2010

The clients we work with are concerned with more basic, day-to-day issues: enhancing sales productivity, converting more inquiries to sales-ready leads (or trial users to paying customers), better leveraging their marketing database, and increasing demand generation ROI. Why does Marketo publish their pricing on their Website?

Marketo 100

Marketo Demand Generation Agencies Impressions Lead Nurturing 100

The Point

APRIL 30, 2012

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. Or if customers want to receive critical product updates, but not information on training classes.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Online Marketing Institute

JULY 31, 2012

–Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Tool: Open Site Explorer (SEOmoz) URL: Opensiteexplorer.org What it does: Offers data on most-linked-to content and most-linked-from sites, and allows Web publishers to compare their own data against the competition. It’s also simple to customize.” B2B Publishing.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

AUGUST 2, 2012

Jay : Well, just about anything published on grantland.com is about my favorite thing ever. Also our good friends at Infusionsoft , email and CRM folks that we use for all of our email stuff at Convince & Convert and at Social Pros. I think we are confusing marketing and customer service. Eric : Indeed.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115