Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Upselling vs. cross-selling Upselling involves upgrading a customer to a more expensive product or service, while cross-selling is about selling complementary add-ons to something the customer has already purchased. Instead of selling just one training session, I have the potential to sell four.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Hubspot

NOVEMBER 20, 2023

We'll highlight some valuable AI tips and tricks that can help you streamline your workflows and achieve greater efficiency. AI-powered lead scoring systems utilize machine learning algorithms to analyze prospect data and predict their likelihood of converting into paying customers. Enhance prospecting with AI-driven research tools.

Marketing AI 51

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 51

ATAK Interactive

JULY 21, 2020

So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers. Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

The Marketing Blender

NOVEMBER 11, 2019

Marketing automation is a blanket term for software, tools, and platforms that streamline, automate, and measure tasks and workflows to increase operational efficiency. Make your teams more efficient and effective. Marketing automation can also give you a more nuanced and deeper understanding of your prospects’ behavior.

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

Vision6

OCTOBER 31, 2023

Businesses can identify their most promising prospects by assigning numerical values to leads and tailoring marketing and sales efforts accordingly. Instead, it’s an agreement between sales and marketing for defining lead quality, sales follow-up, and cross-departmental collaboration.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 52

Optinmonster

DECEMBER 14, 2021

Prospecting and Outreach : Collect contact on anonymous visitors and reach out to potential leads. Prospecting and Outreach Tools. Increase conversions and sales : Create upsell, downsell, and cross-sell offers to boost your customers’ average order value (AOV). Best Lead Generation Tools. Email Address Finders.

Marketing Automation Services 128

Marketing Automation Services Budget Programs Enterprise Management Work Management 128

Hubspot

NOVEMBER 16, 2023

The Age of Intelligence Selling is more challenging than ever. In old-school selling methods, the more sales reps you hire, the more revenue you drive. HubSpot’s new sales formula powered by AI, called Sales Hub, puts the customer at the center of the selling process and makes customer connection a crucial part of the purchase journey.

Work Management 53

Work Management Marketing Management Marketing Analytics Tools Marketing AI 53

ATAK Interactive

JULY 21, 2020

So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers. Sales enablement is a strategic process of equipping your sales team with the tools, content, and information they need to efficiently convert leads and close more deals.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

SmartBug Media

APRIL 17, 2019

It has changed the way that buyers buy, and therefore, the way salespeople sell. I would argue that prospecting, specifically, is an art and a science, and if there is one thing that I’ve learned so far in my career in sales, it’s that there is no magic bullet. Prospecting is something that should be done each and every day.

Tips 80

Tips Dwell Cross-Selling Outreach 80

Engagio

DECEMBER 12, 2019

Orchestrate is a new Engagio Product that empowers revenue teams to design and automate high-impact account-based plays across channels such as, advertising, sales engagement, marketing automation, direct mail, and CRM. We all want to grow, and in order to grow you have two options: sell more into your install base or acquire new logos.

Account Based Marketing 62

Account Based Marketing Automation Ideal Customer Profiles Top of Funnel 62

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. How to close, how to up/cross-sell & renew.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Martech

JULY 14, 2022

It changes depending on the type of product you’re selling and the market you are pursuing. Canare says that while there are elements common to all campaigns, there are significant differences depending on what you sell and who you’re selling it to. You have to sell to them differently. They buy differently.”.

Account Based Marketing 106

Account Based Marketing ABM Enterprise Management Cross-Selling 106

TrustRadius Marketing

OCTOBER 3, 2022

By collecting and analyzing downstream intent data, brands can draw conclusions about prospective customers’ purchase intentions. Intent data gives all parties actionable insights into which prospects and/or customers to prioritize in their outreach. Understand purchase intent.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

SalesIntel

MARCH 22, 2023

The better you know a prospect, the more intimate the value proposition you will give, and the greater the likelihood that it will resonate and result in the move you want to take. The more data you have about your potential market, the better decisions you can make while segmenting the qualified prospects.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Madison Logic

SEPTEMBER 8, 2022

Given many of your top accounts are not in market right now for your solution , B2B marketers should avoid talking about their products until prospects are ready and instead talk about the ideas behind them. . Another example is leveraging CRM (Customer Relationship Management) data to help sales close more deals. Here’s an example.

Work Management 52

Work Management Multi-Channel Marketing Management Top of Funnel 52

Albacross

NOVEMBER 4, 2021

Source: LinkedIn , 2020). Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Prospecting : Reach out to the right accounts, with the right messages, at the right (and the best) time.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Marketing Insider Group

NOVEMBER 18, 2020

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. It’s closing the deal that matters, which helps you build your bottom line faster and more efficiently. Create Visual Content.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Directive Agency

FEBRUARY 1, 2022

One thing that stands out in the above is the need to have four different Opportunity types; Acquisition, Retention/Renewal, Upsell, and Cross-Sell. Now, you may not need to have separate Opportunity Types for Upsell and Cross-Sell, depending on your company’s products and product strategy. Opportunity Type.

Demand 59

Demand Lead Ranking Top of Funnel B2B 59

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. So forget your product features and brush off the benefits, because you’re going to connect with your prospect on a (virtually) human level.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Martech

SEPTEMBER 24, 2021

Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors. On the other hand, many vendors integrate with third-party personalization tools or CRM platforms that drive these types of customized programs. Shortened sales cycles. Expanded account value and revenue. Enhanced customer experiences.

Account Based Marketing 119

Account Based Marketing Enterprise Management Work Management Paid Content 119

SalesIntel

AUGUST 21, 2023

Using these segments can make your campaigns more efficient by clumping your audience according to these shared characteristics. If you’re a B2B software provider, you can enjoy this benefit by sending out personalized demos or case studies that match the prospective client’s industry or specific pain points.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

chiefmartech

APRIL 12, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We see day after day the need to integrate marketing with CRM, and now we see the need to make advertising technologies, feedback management, e-commerce and call centers be part of the stack.

Work Management 49

Work Management Enterprise Management Process Marketing Management 49

Hubspot

JULY 18, 2019

If you sell software, as we do at HubSpot , you’ll find yourself not only using connections for your internal software but also for your customers to use along with your software. You can personalize several parts of the ads, such as content and formatting, that will best relate to your prospect. Facebook Ads. Instapag e. OrgChartHub.

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

accelerate agency

APRIL 12, 2023

You’re not selling software as a one-off purchase but rather with an all-in ongoing service model. Overall, companies spend 58% of their marketing budgets on digital marketing—but that rises to 89% for businesses that sell entirely online. Second, the pricing structure is designed to generate continuous revenue.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Exo B2B

APRIL 5, 2018

Get in touch with prospects and customers at the right time, with relevant content and useful answers. These two functions involve being in contact with your customers, so the system stays updated on the evolution of their needs and opportunities for cross-selling or up-selling purposes. Prospects: Who are our targets?

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Product MQL 40

Outreach

APRIL 22, 2021

There are myriad other theories that estimate the minimum number of times a customer must engage with your brand before they make a purchase: While the actual number of interactions needed is debatable, there's no doubt that customer engagement is essential for moving prospects through your buying cycle. Improve Your Brand Value.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Varicent

MAY 31, 2018

The methodology used is based on my 23 years of experience in the software business, having built every post-sales function required to ensure that customers are successfully using technology—while making sure that it is done efficiently with the resources available. It's a full cross-functional effort that requires buy-in from everyone.

Top of Funnel 40

Top of Funnel Enterprise Management Work Management Marketing Management 40

Salesforce Marketing Cloud

JANUARY 18, 2024

Business growth expert Tiffani Bova said it best: “How you sell matters. It shows you how to get from point A in the sale (finding your prospect) to point Z (closing the deal), highlighting necessary steps along the way. In both cases, the prospect is likely to look elsewhere. What your process is matters.” Sound complicated?

Process 59

Process Ad Building Work Management Buyer Personas 59

QuanticMind

JUNE 14, 2017

Bing recently announced Dynamics 365, its big data CRM service, to begin integrating features across Microsoft’s properties, including LinkedIn. Day 1 Keynote – Welcome & SEM Keynote Conversation: Bing & SEM . Featuring: @stevesirich. These campaigns tend to show higher CTR and average CVR.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Heinz Marketing

MAY 6, 2019

On this episode, “Defining Sales Enablement: Increasing Salesforce Efficiency and Effectiveness” we talk to John Raguin , CMO at Seismic Software. The second is around efficiency, reducing the effort that sales people have to do and marketing have to do to hopefully get to close deals.

Sales Management 53

Sales Management Top of Funnel Work Management Marketing Automation Services 53

SmartBug Media

OCTOBER 3, 2020

We recently released the sixth episode of our SmartTake series, “What’s New with HubSpot,” in which we discussed Hubspot’s recent CRM enhancements. HubSpot’s Sales Hub allows you to do the following: Manage your contacts, companies, and deals in a Core CRM Database. What Is HubSpot’s Sales Hub? Merged deal records. Sales Acceleration.

Hubspot 98

Hubspot CRM Paid Social Agency Enterprise Management 98

Heinz Marketing

SEPTEMBER 26, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Really excited to have you all here joining us, if you are here live on LinkedIn in the middle of your work week and workday, thank you so much for joining us. By Matt Heinz , President of Heinz Marketing.

Top of Funnel 52

Top of Funnel Budget Programs Marketing Automation Services Work Management 52

Marketing Insider Group

AUGUST 30, 2019

Cross-reference your competitors’ SWOTs against your company’s own analysis to uncover the whitespace—areas where the market is severely lacking or strengths that only your company brings to the table. It’s closing the deal that matters, which helps you build your bottom line faster and more efficiently. Create Visual Content.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Albacross

JANUARY 17, 2020

Leads then enter ActiveCampaign’s built-in CRM system for our sales reps to work intelligently with them – ultimately turning the leads into valuable and loyal customers. HubSpot It serves as our main CRM solution where we store the information we have about all our current clients, potential leads, leads in progress & lost deals.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Salesforce Marketing Cloud

FEBRUARY 8, 2024

I would reach out to local businesses selling ad space. Speed: Outbound sales is a quicker way to sell customers on your product and get on-the-fly feedback. They use a list of leads to contact prospects, usually by calling or emailing them, to determine if their needs align with the company’s solutions.

BANT 52

BANT Marketing & Strategy Tips Paid Search Agency 52

Salesforce Marketing Cloud

DECEMBER 4, 2023

These are shared with every rep so they can prioritize their time and efforts on prospecting, nurturing , and closing deals with new customers while upselling existing customers — and no critical sales effort is ignored. If upselling or cross-selling are not possible (due to product portfolio, pricing structures, etc.),

Cross-Selling 105

Cross-Selling Conversion Rate Eye-Tracking Enterprise Management 105