Industrial Marketing Today

APRIL 3, 2011

Customer Relationship Management (CRM) and Marketing Automation applications have made it easier to automate many of the steps. You take qualified leads and move them up each successive rung. This usually involves providing them with highly personalized and relevant content at each step.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

JANUARY 18, 2012

Interface with Customer Relationship Management (CRM) systems. Site content to match visitor needs, role and position in the buy cycle (See Creating Digital Content for Industrial Marketing ). Landing pages and conversion issues. Website marketing and promotion (Social media, blog, mobile friendly etc.).

Marketing Websites 60

Marketing Websites CMS Development High Quality Lead Top of Funnel 60

Industrial Marketing Today

OCTOBER 14, 2011

Based on what I’ve heard, other than integration with SalesForce CRM and email marketing, MA is underutilized by the few industrial companies that have taken the plunge. Marketing Automation is still a ways away from seeing widespread use among small and mid-sized manufacturers.

Inbound Marketing 60

Inbound Marketing Top of Funnel Marketing Automation Services Allocation 60

Industrial Marketing Today

MAY 14, 2010

4) Automatically feed these hot sales ready prospects directly into your CRM and automatically notify the assigned sales rep (based on product or territory or whatever…). And then, nurture them from cold leads to hot prospects with multi-touch drip email campaigns.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

APRIL 26, 2011

Many of these solutions also integrate well with popular Customer Relationship Management (CRM) applications like Salesforce and Microsoft Dynamics CRM. Most major email service providers (ESPs) and Marketing Automation (MA) vendors provide the tools to easily create dynamic content within your emails.

Relevance 60

Relevance Marketing Management Marketing Automation Services Lead Ranking 60

Industrial Marketing Today

DECEMBER 17, 2010

Website integration with Content Management System (CMS), Customer Relationship Management (CRM) program and Marketing Automation (MA) software could be an optional step or steps depending on your sales process and its complexities. See Marketing Automation vs. Inbound Marketing.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60