Bannersnack

NOVEMBER 14, 2022

The post Short-Form Video Platforms: The Power of Ad Creatives appeared first on Creatopy Blog. In the past, the targeting capabilities were less detailed, and the advertising environment was less competitive. Because of […].

Creativity 52

Creativity Ads Video Marketing Advertisements 52

Act-On

JUNE 12, 2018

Having a creative brief can make or break your next video marketing project. Here are 13 questions to guide your next project, and a handy template.

Template 113

Template Creativity Video Marketing Marketing 113

Vidyard

MARCH 31, 2020

Video is everywhere and it’s no surprise why. Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. Consider this: 20% of people will read the text on a page, but 80% will watch a video.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

B2B Marketing Traction

JUNE 4, 2015

According to eMarketer , adults spend (on average) five and a half hours on video content every day. It’s time to produce some videos to help your prospective customers learn about what you do. It seems easy to come up with ideas for videos for consumer products. Beyond customer service videos, what can you do?

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

Vidyard

FEBRUARY 15, 2018

Video, on the other hand, gives you that exact opportunity. You have a chance to stand out, be super creative, show your brand, have some fun, and to ultimately invoke a more emotional reaction and build trust and empathy with your audience. There are numerous opportunities for video content on your website.

Creativity 93

Creativity Video Marketing Conversion Blast Campaigns 93

Hubspot

FEBRUARY 11, 2019

In December 2018, Netflix’s Black Mirror released Bandersnatch , an interactive film about a young programmer named Stefan who adapts his favorite choose your own adventure novel into a video game for a major gaming company. Below, we’ve curated a list of the seven most creative interactive videos we’ve ever seen.

Creativity 75

Creativity Video Marketing Interactive Marketing Buzz 75

Writing on the Web

SEPTEMBER 23, 2015

It follows the same steps of any creative process: Preparation => Incubation => Illumination => Implementation. Business blogging is creative but it also follows steps. The creative blog writing process is a mix of brain activities. Want to know more about the neuroscience of creativity?

Business Blogging 100

Business Blogging Creativity Tips Video Marketing 100

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. Personalized video is an innovative way to cut through the noise and drive deeper engagement with online prospects and customers.

Creativity 65

Creativity Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

JULY 16, 2018

Brands today are creating some truly awe-inspiring video content. Ever find yourself wondering what to put in your video, or curious what else is out there? We just launched a new site where you can fill up on all the inspiration you need, and then some: The Vidyard Video Inspiration Hub. Want to have your video featured?

Creativity 65

Creativity Video Marketing Outreach Communities 65

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. Personalized video is an innovative way to cut through the noise and drive deeper engagement with online prospects and customers.

Creativity 61

Creativity Video Marketing Advertising Agencies Personalization 61

Vidyard

APRIL 18, 2017

We’ve seen that happen with video. Reps that use video in prospecting, relationship-building, and sales emails see 5x higher open rates and 8x higher open-to-reply rates. As sales leaders learn that video is the next generation of sales communication, they’re starting to ask not “why should I be using video?”,

Sales Management 88

Sales Management Top of Funnel Creativity Video Marketing 88

Marketing Insider Group

DECEMBER 4, 2023

measures up against the creativity of human writers. Our collaboration brought together unique insights that could redefine content strategies in the digital age, blending artificial intelligence with human creativity. While AI excels in speed and cost-efficiency, human content wins in creativity, quality, and trust.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

NuSpark Consulting

AUGUST 8, 2023

This blog post will delve into three specific areas where AI is reshaping advertising: AI in ad design, AI in TV/video design, and AI in ad copywriting. AI in Ad Design Boosting Creativity and Efficiency Personalization at Scale : AI algorithms can analyze vast amounts of data and tailor designs according to user preferences.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

Vidyard

SEPTEMBER 17, 2019

Expanded three-year partnership makes automated video personalization a core part of video production services for brands across B2C, B2B, and not-for-profit markets. Personalized video is an innovative way to cut through the noise and drive deeper engagement with online prospects and customers.

Creativity 57

Creativity Video Marketing Advertising Agencies Personalization 57

Marketing Insider Group

JANUARY 8, 2024

Blend AI efficiency with human insight, ensuring SEO-optimized, creative, and original content. As we continue to explore the world of AI-assisted content, we’re learning that the art of crafting precise prompts is as crucial as the creative process itself. Here’s how our process unfolds: 1.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Vidyard

APRIL 7, 2015

Which is precisely why we sat down with David Murdico , Creative Director and Managing Partner at Supercool Creative Agency. At the beginning of this year, we listed David as an influencer in the video marketing space. Why are you a “believer” in video? I like the versatility of video.

Creativity 91

Creativity Paid Search Agency Advertising Agencies Video Marketing 91

Webbiquity

NOVEMBER 15, 2022

For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties.

Social Media 308

Social Media Work Management Marketing Management Media 308

Vidyard

APRIL 7, 2017

has made more than 200,000 videos using the product. We want to highlight some of the most interesting use cases we’ve discovered so far to spark your own inspiration to create great videos using Vidyard GoVideo. 6 Great Examples of Vidyard GoVideo Check out the first six examples with videos from our community!

Creativity 51

Creativity Video Marketing Ideal Customer Profiles Marketing Automation Services 51

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. Why we care. Serving to audio.

Creativity 117

Creativity Paid Search Agency Campaigns Advertising Agencies 117

Vidyard

MARCH 3, 2016

If you’re working in a creative field, it’s very likely that you already know what a creative brief is. The art of writing an excellent creative brief is a skill that takes some time to learn. I highly recommend the documentary ‘ Briefly ’ as an intro to what makes a great creative brief. Some good, others, not so good.

Creativity 50

Creativity Video Marketing Advertising Mediums Youtube 50

Marketing Insider Group

NOVEMBER 8, 2022

Enjoy the short video below to learn more about the importance of link building. Video Source: Yoast. Kick-starting your content strategy is as simple as leaving it in the hands of an SEO researcher and creative writer. Consider videos, interviews, social media, case studies and e-books. Image Source: HubSpot.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Vidyard

FEBRUARY 16, 2016

The new partnership will see the leading video marketing platform and one of Canada’s fastest growing digital agencies help businesses quickly deploy video marketing programs while ensuring they can track individual viewer engagement and the ROI of their video content.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

The new partnership will see the leading video marketing platform and one of Canada’s fastest growing digital agencies help businesses quickly deploy video marketing programs while ensuring they can track individual viewer engagement and the ROI of their video content.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Vidyard

FEBRUARY 16, 2016

New partnership delivers end-to-end video marketing solutions spanning content production, personalization, distribution, and analytics. Video is proven to be the most effective content type for engaging audiences and converting prospects into customers.

Creativity 50

Creativity Analytics Video Marketing Personalization 50

Trade Press Services Newsletter

FEBRUARY 1, 2024

If you’ve been staring at a blank screen lately, it’s time to get your creative juices flowing again. Sometimes, a little collaboration is all it takes to spark creativity and reinvigorate your marketing imagination. With creative thinking and continuous improvement, you can break out of the rut. Narrow your focus.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative attributes. Why we care.

Youtube 129

Youtube Optimization Ads Google 129

Adobe Experience Cloud Blog

OCTOBER 30, 2015

But, let me ask—are you utilizing videos to boost your lead generation efforts ? Video is a strong lead generation tool—a fact that is becoming more and more apparent to companies across all industries, from tech, to higher education, to healthcare. That’s why the main purpose of videos on landing pages is to be catchy and engaging.

Lead Generation 48

Lead Generation Sales Qualified Leads Creativity Video Marketing 48

Hubspot

NOVEMBER 10, 2017

It's no surprise to any marketer that video is critical to growing a business. But how many times have you sat at your desk with a free hour and said to yourself, "let me just create this quick video to use in our next event registration email.". At this point, social media is basically synonymous with video.

Facebook 78

Facebook Video Marketing Creativity Tips 78

Martech

APRIL 23, 2024

The company says a video-generation version will be available in the Premier Pro video editing tool later this year. via Adobe The fill and generate similar tools will be particularly useful for matching brand styles and themes in creative assets. It is available in Photoshop (beta) and Adobe’s Firefly web app. Why we care.

Marketing AI 98

Marketing AI Tools Copyright User-Generated Content 98

Vidyard

JANUARY 5, 2015

And your video marketing project is no different. Lay everything out ahead of time in a creative brief, send it to everyone who will be involved in the project and allow at least one meeting for walking through the brief and answering any related questions. Your creative brief should answer the 5 W’s and 1H of marketing videos.

Planning 53

Planning Template Creativity Video Marketing 53

Sprout Social

MARCH 15, 2024

While there’s no one-size-definition of what a YouTube influencer is, our criteria for this list includes: A sizable audience (100,000s or millions of subscribers) Videos that regularly earn 1+ million views Content that’s brand and collab-friendly Brands primarily partner with YouTube influencers through sponsored videos and brand ambassadorships.

Youtube 106

Youtube Viral Marketing Peer-to-peer Impressions 106

Sprout Social

FEBRUARY 7, 2024

First launched in 2021, TikTok Promote is an in-app advertising feature that allows users to quickly boost their content and turn their organic videos into ads. These include the number of video views, likes, comments and shares on your video. TikTok’s Commercial Musical Library is a resource for adding music to your video.

Paid Content 119

Paid Content Promotion Budget Programs Copyright 119

Navigate the Channel

DECEMBER 7, 2023

An exciting way to make emotional connections is through video content. Use video to tell a story that highlights each benefit. Look for creative methods of presentation, such as animation, timelapse, and diaries. B2B companies also employ creative LinkedIn ad campaigns to target their industry-specific audiences.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. In February 2023 TikTok announced a new monetization method, the TikTok Creativity Program with improved payouts for popular creators. What is the TikTok Creativity Program?

Creativity 81

Creativity Paid Search Agency Viral Marketing Lock-In 81

Stevens & Tate

NOVEMBER 14, 2023

Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO. High-Quality Images and Videos The foundation of any successful visual content is high-quality media.

Creativity 87

Creativity Optimization SEO Content 87

Hubspot

MAY 10, 2017

It's hardly a revelation to say that online video content is phenomenally popular. And when it comes to what's next for video -- I believe something is happening that we should all be feeling extremely excited about. Because, quite simply, it could enable us all to take video marketing to the next level all over again.

Video Marketing 101

Video Marketing Examples Creativity SME 101