MindFire

APRIL 6, 2022

While we are on the topic of Trade Shows – don’t forget about the giveaways. We asked our MindFire Team what their favorite 7 trade show giveaways were and we just had to share. When you are setting up your marketing plan be creative, strategic, consistent, and make it fun. You will want to see #7! Hot Sauce.

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Trade Show Webinar Metrics Paid Search Agency Planning 98

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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Trade Show Planning Zoominfo Paid Search Agency 187

Heinz Marketing

AUGUST 8, 2020

Many marketing budgets are tight right now, so companies are looking for creative, low-cost ways to drive demand. How Two Companies Brought Their Trade Shows to (Digital) Life. Some great examples of how companies have transformed their physical trade shows into digital ones. Thanks for your insight, Sharon Ernst.

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Trade Show Copywriting Landing Pages B2B 115

Webbiquity

JULY 27, 2018

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. Book a spot in each trade show early so you have better booth spaces to pick from.

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The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

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Golden Spiral

AUGUST 26, 2021

Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Granted, flexibility is a key lesson in trade show 101, but this year’s HIMSS required attendees to be as limber as Gumby, Mrs. Incredible, and Stretch Armstrong combined.

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Trade Show Work Management Marketing Management Paid Social Agency 62

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Lead Liaison

OCTOBER 5, 2020

3 Tips for Success at the Virtual Trade Show You’re Attending. Attending virtual trade shows is a new reality for most of us as we navigate this “new normal.” For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. Meet with your team.

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Trade Show Lead Liaison Tips Sales Qualified Leads 62

SmartBug Media

AUGUST 27, 2020

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Determine which of these is most important and how much spend you’re willing to devote.

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Trade Show Marketing & Strategy Marketing Strategy Cross-Selling 89

Lead Liaison

JULY 23, 2018

Let’s face it: generating leads at trade shows isn’t as easy as it once was. Vibrant booth displays and creative signage may catch the eye of trade show attendees, but this alone won’t result in new leads for your business. Touch screen displays are now a common sight on the trade show floor.

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Trade Show Lead Generation Lead Ranking Lead Scoring 114

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

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Trade Show Planning ROI Marketing Budget Creation 87

markempa

MARCH 4, 2013

Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. However, trade shows can do so much more by creating opportunities for more meaningful engagement for everyone. Coaching clinics.

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Trade Show Marketing Prospects Tips B2B Thought Leadership 120

Lead Liaison

NOVEMBER 29, 2022

5 Creative Solutions for Event Organizers. As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. The post 5 Creative Solutions for Event Organizers appeared first on Lead Liaison.

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Work Management Marketing Management Creativity Organization 95

MarketJoy

JULY 17, 2020

Organizers and event planners of cancelled events are currently in creative mode, looking for ways to continue their efforts virtually. The post Lead Generation Without Conferences Or Trade shows appeared first on MarketJoy. Here are a few things you can do to stay on top of your lead generation goals.

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Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. When done with a bit of planning and creativity, social media can help maximize visibility and attendance at your next big event. At the Trade Show.

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Trade Show Social Media Social Marketing Event Marketing 90

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Trade shows require A LOT of planning. Here are a few tips: Define Success.

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Brandpoint

JUNE 2, 2016

The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. After all, it’s the job of marketers to continually think up creative and exciting ways to tell people about their company’s offerings.

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Trade Show Marketing Budget Marketing Budget Creation Buzz 48

Brandpoint

JUNE 2, 2016

The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. After all, it’s the job of marketers to continually think up creative and exciting ways to tell people about their company’s offerings.

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Trade Show Marketing Budget Marketing Budget Creation Buzz 48

Navigate the Channel

MAY 31, 2018

Here’s a quick question: what’s the first thing that trade show attendees see? Answer: the trade show booth displays of the various vendors who are there. Rest assured, though, that people who attend the trade shows that you’re at will notice. Visited 3 times, 3 visits today).

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B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn.

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Trade Show Social Media Social Marketing Media 100

Sharpspring

AUGUST 18, 2017

Attending a trade show is expensive. There’s the cost to purchase booth signage and the booth itself, the cost of renting a space at the show, plus expenses for travel, lodging, and food for your staff. And don’t forget to add in the costs of pre-show marketing, printed literature, and branded swag to hand out to booth visitors.

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Trade Show Mobile Advertising Marketing Automation Services Mobile Marketing 52

Lead Liaison

DECEMBER 3, 2018

™ in many ways – it’s not just for trade shows! We’ve rounded up seven creative uses for event lead capture using our system. Trade Shows. Exhibiting at an industry trade show? ™ to book demos/meetings at the trade show. Use GoExhibit!™ Then, have your team use the GoCapture!™

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Lead Capture Creativity Sales Qualified Leads Lead Ranking 48

Navigate the Channel

JUNE 21, 2023

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. How ready is your team?

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Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. The key is to make it creative. co-exhibiting at trade shows and conferences. A decade ago, people were talking about the death of trade shows and conferences.

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Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Lead Liaison

DECEMBER 8, 2022

Customers come to trade shows for the opportunity to have conversations and understand more about certain products and services offered by exhibitors. Nothing is more deflating in the eyes of an attendee than walking the floor to see people sitting behind a table at a booth showing no energy. 6: Have fun!

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Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Webbiquity

FEBRUARY 17, 2022

Though exhibiting at trade shows and conferences is expensive, nothing else matches the level of direct connection made. Get Creative With Campaigns. Get creative with your marketing campaigns and new product launches. Be creative (or hire for creativity). Image credit: Dominika Roseclay from Pexels.

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Tactics Advertising Agencies Paid Search Agency Focus Group 271

Lead Liaison

MARCH 2, 2023

Be creative about where you place QR codes. To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today! The post 6 Benefits of Using QR Codes appeared first on Lead Liaison.

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Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

ClearVoice

FEBRUARY 7, 2022

B2C marketing trends: Taco Bell’s #FriesChallenge taps into consumers’ creativity to build interest in specialty menu items. B2B marketing trends: Samsung shows how the metaverse might be the next big thing for trade shows. marketing Click To Tweet.

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Trends Campaigns Planning Trade Show 131

B2B Marketing Traction

JUNE 4, 2015

Here are 30 creative ideas for your B2B video marketing. Use a GoPro video to show the pet’s perspective of your company as they go about their day. You can even add a creative narration of what the pet is thinking as business takes place around them. A video of your exhibit at a trade show.

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Creativity Video Marketing B2B Marketing Paid Search Agency 100

Zoominfo

OCTOBER 5, 2021

Industry events and trade shows Last but not least, trade shows and industry events provide ample opportunity to activate your brand. Whether you book space for a branded booth on the trade show floor, or host a live seminar or presentation, these events boost brand authority and introduce your brand to new audiences.

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Activities Brand Identity Branding Sample 130

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Promote before, during and after the show. Expand our reach to non-attendees.

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Trade Show B to B Advertising Agencies B2B 40

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. When done with a bit of planning and creativity, social media can help maximize visibility and attendance at your next event. (We

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Social Media Event Marketing Social Marketing Trade Show 65

Zoominfo

JULY 15, 2019

Industry events and trade shows. Last but not least, trade shows and industry events provide ample opportunity to activate your brand. Whether you book space for a branded booth on the trade show floor, or host a live seminar or presentation, these events boost brand authority and introduce your brand to new audiences.

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Activities Brand Identity Branding Sample 246

Kaon

APRIL 2, 2020

When trade shows were canceled due to the global pandemic, these companies simply took their current interactive experiences online to deliver engaging and interactive customer conferences. Now is the time to be proactive, creative and innovative. Now is not the time to wait to this out. We can help. Contact us to learn how.

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Digital Transformation Trade Show Differentiation Amazon 147

Lead Liaison

JANUARY 10, 2023

It’s a magical question that opens up all sorts of possibilities and releases your creative energy once you have the answer. To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

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Lead Liaison ROI Lead Capture Marketing Automation Services 98

Adobe Experience Cloud Blog

NOVEMBER 2, 2011

In an effort to stay focused, Delphine ensures each social media campaign is well researched, has defined sales goals and supporting landing pages with creative content. – eConsultancy’s London Trade Show was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Did you attend FUNNEL?

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Trade Show Top of Funnel Marketing Automation Services Work Management 48

Heinz Marketing

JUNE 20, 2020

Trade Shows Need to Evolve | Here Is Why and How to Drive the Change. Many people have a love-hate relationship with events, and once in-person events start up again, they shouldn’t necessarily go back to the same old trade show routines. A look at the learning curve of “getting back out there” after the pandemic.

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Trade Show B2B B2B Sales Response Rate 92