The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Vidyard

JANUARY 17, 2017

Here are 11 of the best free sales tools we’ve discovered to help you find more leads, collaborate with your team, and spend less time prospecting so you can spend more time selling: Rapportive Used for: Gathering data on prospects right inside your email. Calendly Used for: Automating your scheduling, booking meetings.

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Smashmouth Marketing

JANUARY 28, 2010

Prospects pick up their phones less. Most of the prospects I talk with are actually in rebound mode and researching new ideas for when the budgets free up again." Keep them healthy and growing, but get creative and look for other expansion areas. Let's go back to basics and get paid for performance. They use email more.

Demand 100

Demand Jigsaw Budget Programs Lead Gen 100

Engagio

DECEMBER 28, 2020

My predictions for ABM in 2021 … Marketers will redefine personalization by going beyond, and they’ll embrace guiding prospects and customers through their self-guided research with relevance. ABM in 2021 is the year of experiences and creativity. Randy Frisch. CMO at Uberflip | LinkedIn. Dan Frohnen.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Vidyard

JANUARY 17, 2017

Here are 11 of the best free sales tools we’ve discovered to help you find more leads, collaborate with your team, and spend less time prospecting so you can spend more time selling: Rapportive. Used for: Gathering data on prospects right inside your email. Used for: Easily creating videos and screen shares in Chrome.

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

Content Standard

MAY 14, 2015

But how is it that these powerful, behemoth systems remain flexible enough to enable teams to test new content, new creative ideas, and new techniques? Sales and marketing are equally responsible for the health of the new business pipeline, and both groups should interact with new business prospects often. Here are five ways: 1.

ROI 40

ROI Content Marketing Work Management Salesforce.com 40

Adobe Experience Cloud Blog

AUGUST 12, 2011

Just because you have posted information about a virtual event on your website does not mean a wave of prospects will suddenly flood your registration page. Think of it this way: what would Dreamforce be like if Salesforce.com just threw one ad up on their site, and that was the last you heard of it until the Moscone Center opened its doors?

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

MLT Creative

OCTOBER 25, 2011

Annoyed prospects or customers. Marketers’ dependence on CRM systems like Salesforce.com and Microsoft Dynamics has highlighted the need for data scrubs and input standards even further. Delete all duplications; watch for prospects who uses a business email and a personal email. False intelligence. An unprofessional image.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

MLT Creative

AUGUST 1, 2011

This engine attracts prospects and customers who are searching for solutions, and converts them to leads that are nurtured for sales. Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. The fuel for this engine is content.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Some people may be great at engaging on Twitter, or a super star at writing blog posts, but if they get lost in lower value activities online or can’t find the proper mix of time to spend on different social and creative projects, you may be wasting resources. Our Social Media Manager is a strategic thinker with a creative mindset.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Adobe Experience Cloud Blog

MAY 23, 2012

Process rigor: Balance process rigor with flexible creativity. Use tactics that engage your prospects. She also discusses the top 3 executive concerns with L2RM and some tips on how to work on them: Revenue focus: calibrate the marketing team to the goal of revenue. Sales alignment: Align sales team with new processes. It matters!

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

markempa

JULY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Do the notes reflect what you hear when you call the prospect again? Are current lead criteria adequate for qualifying prospects?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MARCH 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. She had 2-choices.either quit or get creative. She had 2-choices.either quit or get creative. In this podcast, Ill tell you her secret.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

markempa

MARCH 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

Online Marketing Institute

NOVEMBER 4, 2010

It helps remind the prospect that he/she downloaded the content, and makes him/her more receptive to a follow-up call. Trust me, I’ve seen it happen too often: the rep calls the prospect days later and either that prospect is unavailable after multiple attempts, or perhaps doesn’t even remember downloading the content.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Hubspot

MARCH 5, 2012

For example, at Salesforce.com's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention. This will also give you an excuse to provide other content that can pertain closely to the individual prospect's industry/needs/problems. Then do something creative with that information.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

WebMarketCentral

FEBRUARY 5, 2007

The flying superhero wore a high-tech toolpack on his chest with tools creatively labeled to reflect the company's supply chain services offering, such as “Inventory Normalizer” and “Supply Chain Analyzer.” The result: an award-winning campaign that was also a big business success.

Work Management 20

Work Management Marketing Management Paid Search Agency Planning 20

Webbiquity

SEPTEMBER 13, 2022

Launched in 1999 with the founding of Salesforce.com (or Concur , though it didn’t start as a SaaS firm), it’s worth over $170 billion today , and has grown 500% in just the past seven years. The concept of sales velocity measures how fast a prospect gets through a pipeline and starts generating revenue. Contributed post.

Lead Ranking 52

Lead Ranking Business Cross-Selling Sales Cycle 52

SnapApp

NOVEMBER 2, 2015

All the analytics, lead scoring and nurture campaigns are for nothing if when a prospect comes to your content experience it sucks. If we can make SnapApp an amazing experience for our team and channel that into success for our customers, we can be the next Salesforce.com, the next Oracle, the next Adobe – and that’s our ambition.

Advertising Agencies 83

Advertising Agencies Salesforce.com Lead Scoring Lead Ranking 83

Vidyard

DECEMBER 5, 2017

With Vidyard, we’re able to understand exactly how our videos are performing and pass individual prospect engagement data to Hubspot and Salesforce.com so high value leads are identified and immediately routed to sales”, says Tarah Cammett, Vice President of Marketing at VoltDB.

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62

Vidyard

DECEMBER 5, 2017

With Vidyard, we’re able to understand exactly how our videos are performing and pass individual prospect engagement data to Hubspot and Salesforce.com so high value leads are identified and immediately routed to sales”, says Tarah Cammett, Vice President of Marketing at VoltDB. Blog Post: [link].

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 54

Lead Liaison

JULY 18, 2018

So B2B- we’re gonna be working on some Prospecting. I called it the 2018 Webinar Trade Show because I’m not ultra-creative. And of course prospects that may not currently be opportunities, maybe you’re just in the initial stages of that sales pipeline, get them going too. Or maybe they’re even former prospects.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Vidyard

DECEMBER 5, 2017

With Vidyard, we’re able to understand exactly how our videos are performing and pass individual prospect engagement data to Hubspot and Salesforce.com so high value leads are identified and immediately routed to sales”, says Tarah Cammett, Vice President of Marketing at VoltDB.

Marketing Qualified Leads 50

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 50

Digital B2B Marketing

JUNE 7, 2012

A system that manages data from a variety of sources and makes it available for purchasing media through RTB sources or creative targeting rules. An approach and technology solution to managing communications with customers and prospects. Salesforce.com. DMP : Data Management Platform. 3PAS : Third Party Ad Server.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Customer Experience Matrix

OCTOBER 18, 2012

The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. Each communication may contain one or more creatives , which are specific bits of marketing content. A new user interface is planned for next year. These systems all work roughly the same way.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Terminus

SEPTEMBER 26, 2017

We use the Salesforce.com API to add accounts in your Salesforce database to your Terminus advertising campaigns in an automated nightly process, allowing accounts to dynamically flow in and out of campaigns based on predefined rules. How the Terminus Integration with Salesforce Works.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Paid Search Agency Enterprise Management 40

MLT Creative

MAY 26, 2010

It can be easily integrated with all CRM and SFA systems, including Salesforce.com. Pardot Home of the industry-leading marketing automation suite, Prospect Insight, Pardot's feature set, ease of use and flexibility has made it the choice for more than 275 companies.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Convince & Convert

OCTOBER 22, 2013

Doug is the Co-Founder & Creative Director at Velocity Partners. We call these ‘Ripples’ and they include invitations to guest blog, speak at conferences, new friendships with prospects and influencers. We protect against this on the riskier pieces by running them by some friendly prospects before going live. Doug Kessler.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Heinz Marketing

OCTOBER 29, 2018

It’s a super helpful tool that I highly recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. So we’ve done some creative things. MailTag.io For more info, be sure to check out MailTag.io !

Top of Funnel 61

Top of Funnel Work Management Enterprise Management Conference 61

Online Marketing Institute

JULY 31, 2009

Salesforce.com actually works well when there are marketing automation tools and processes feeding it with filtered and sales ready leads vs the other way around. Talk to Kim Albee at einsof, Jeff Ernst at Kadient (formerly Pragmatech), or the folks at Salesforce.com who manage Salesforce Content. We're exceptionally creative.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

B2BMarketingSmarts , April 20, 2010 Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game. If so, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. Sales Prospecting: Who’s Helping Your Sales Team?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

MARCH 19, 2013

PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages. As more and more news is consumed on blogs and social media, reporters -- like the rest of us -- are focusing more and more time and effort on making content more creative and highly shareable.

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). It doesn't matter how stodgey you think your industry is, it's possible to create creative, remarkable content that will engage people.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28