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10 Creative Ways to Use Videos for B2B Marketing

Webbiquity

In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Whether you’re launching a new product, trying to more effectively connect with your audience, or just want a fresh approach, these ideas are all about bringing some fun and creativity to your videos.

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The Benefits of Using AI Technology in Advertising Production

NuSpark Consulting

AI in Ad Design Boosting Creativity and Efficiency Personalization at Scale : AI algorithms can analyze vast amounts of data and tailor designs according to user preferences. Automation of Repetitive Tasks : Mundane and repetitive tasks are automated, freeing up the creative team to focus on ideation and innovation.

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. Every product is different. This means you must adapt your marketing campaigns around the products that they promote. Traditional marketing starts with the product. Effective marketing works in reverse.

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Creative Collaboration: A Reality, Not Just a Buzzword

Bannersnack

That’s mainly because creative directors and design managers have to set up a safe environment that enhances the team’s creative collaboration. In the last few years, workspaces were redesigned to encourage creative collaboration. One thing is clear.

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Every product team wants to build things users love. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team. How to position your vision as an umbrella for the product strategy.

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How To Use ChatGPT To Be More Productive & Creative via @sejournal, @andybetts1

Search Engine Journal

The post How To Use ChatGPT To Be More Productive & Creative appeared first on Search Engine Journal. Whether you need fresh marketing angles, captivating headlines, or engaging social media posts, ChatGPT is there to inspire, support, and refine your ideas.

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Clinch adds digital audio to dynamic creative campaigns

Martech

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. and to customize the creative using generative AI. GenAI audio production. “We

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From Lagging to Lightspeed: AI for Project Managers

Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike

Productivity would soar, creativity would flourish, and project teams could focus on working together, not working on the tech. Imagine a world where your project team's capabilities aren't bogged down by data gaps, administrative gruntwork, or simple code errors. This world isn't as much a fantasy as it is the future.