Marketing Insider Group

NOVEMBER 11, 2019

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming.

Creativity 261

Creativity Paid Search Agency Advertising Agencies Planning 261

DivvyHQ

JUNE 16, 2022

As the need for content and digital experiences grow, so do the creative teams that generate them. Without proper structure and processes, chaos often ensues, especially in large companies. So what is the ideal organizational structure for creative teams? Let's take a look at some best practices and some common pitfalls.

Creativity 117

Creativity Practices Process Generation 117

Vision Edge Marketing

MARCH 19, 2024

Creativity stands as a testament to the remarkable capabilities of the human mind. As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. Where does human creativity come from? We really don’t know.

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Martech

NOVEMBER 3, 2023

Amid the demands, marketing operations (MOps) teams emerge as potential game-changers — serving as strategic partners among marketing leaders and innovators in the planning process. They are well-equipped to challenge the status quo and offer innovative solutions to the planning process. What performed well? What didn’t?

Planning 109

Planning Process Enterprise Management Lead Scoring 109

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Fostering a culture that values creativity more than data-based results.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Webbiquity

OCTOBER 18, 2018

Creativity comes from a place deep within. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it. In the live events arena, it takes creativity to create something spectacular. The creative process is different for everyone.

Creativity 206

Creativity Lead Scoring Lead Ranking Paper 206

Zoominfo

JUNE 27, 2019

Creativity is a tricky concept. As marketers, we all strive to be more creative —but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality? This guide to content marketing gives you three proven strategies that will revive and renew your marketing creativity.

Creativity 185

Creativity Content Marketing Planning Content 185

Heinz Marketing

MAY 26, 2022

Being creative isn’t exclusively reserved for your creative team. As our world becomes more automated and the tools and tech we adopt continue to transform business efficiencies, creative value becomes indispensable. . Creativity is not limited to artistry. A Culture of Creativity Must Be Intentional.

Creativity 110

Creativity Course Consulting Intent 110

Navigate the Channel

SEPTEMBER 27, 2023

You’ve heard the phrase, or perhaps you’ve said it yourself to explain behavior or interaction with graphic artists, video editors, illustrators, writers or designers in your company or team: “They’re such a creative type.” Summarizing, Kaufman wrote, “The average correlation between neuroticism and creative achievement was zero.

Creativity 65

Creativity Effectiveness Marketing Proposals Work Management 65

DivvyHQ

DECEMBER 19, 2023

If you're struggling with collaboration, inefficient workflows, or outdated technology, it's time to modernize your content production processes. In our latest article from guest contributor Miles Oliver, he explore the pain points in content production and provides targeted improvements to address them.

Process 90

Process Product Content Marketing AI 90

DivvyHQ

JANUARY 12, 2023

It's no secret that creative teams are often interrupted, which can kill their productivity. But there are ways to minimize these interruptions and help your team be more creative. Check out our latest article for 6 tips!

Creativity 78

Creativity Tips Digital Asset Management Product 78

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 91

Marketing Attribution Creativity Analytics Paid Search Agency 91

Stevens & Tate

NOVEMBER 14, 2023

Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO. Optimizing visual content for search engines is a crucial aspect of a successful online presence for creatives.

Creativity 83

Creativity Optimization SEO Content 83

Bannersnack

AUGUST 23, 2023

14 minutes read Looking for some Instagram ads examples to fuel your creative process? Have a look at our amazing selection of inspiring Instagram ad ideas. We’ve compiled the best Instagram ads to help you craft scroll-stopping advertisements for your brand. Table of contents: Are Instagram ads really worth it?

Creativity 95

Creativity Examples Ads Advertisements 95

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Zoominfo

JUNE 30, 2019

Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Salesforce Marketing Cloud

AUGUST 30, 2023

Would it make me faster or more creative, and how? Having a research sidekick synthesize interview transcripts, identify top themes, and pull out key quotes would be a useful tool in that process. Sometimes we have hand-drawn sketches, stock photography, or creatively edited images. I then asked him if ChatGPT makes him smarter.

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Biznology

MARCH 4, 2022

It has been a fantastic learning experience; the program is rich in creativity and imagination, deep in perspective expansion and just plain fun! ’ “The celebrated actor of stage and screen dives into the controlled free fall that is his creative process.” And I am glad that I did! View original post.

Creativity 104

Creativity Thought Leadership Class Eye-Tracking 104

Adobe Experience Cloud Blog

JUNE 2, 2020

Creative energy well spent behaves like an accelerant that fuels future initiatives. More often than not, it’s your creative team that is having a harder time getting on board with the benefits of automation. More often than not, it’s your creative team that is having a harder time getting on board with the benefits of automation.

Marketing Automation Services 152

Marketing Automation Services Creativity Marketing Automation Automation 152

Stevens & Tate

NOVEMBER 13, 2022

In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Creative real estate marketing starts with a rock solid online presence and strategy and, once established, can be built up on the foundational level. Email Marketing. How to Nurture Your Leads with Email Marketing.

Creativity 112

Creativity Top of Funnel Planning Marketing Automation Services 112

Tony Zambito

MAY 10, 2021

For instance, you most likely have heard or read something about the buyer-aligned sales process within the past few years. And let us not forget – new processes. Developing sales processes with the intent of speeding up a buyer’s journey through each of the stages. . What does that actually mean today?

Top of Funnel 215

Top of Funnel B2B Sales Buyer Personas Process 215

Envy

MARCH 20, 2024

If your brand messaging process is taking you ~6 months from ideation to rollout across all your marketing and sales assets, stop right now. Your market will have changed by the time you get out of the door. There’s a much quicker and more effective way to do this. Read on.

Creativity 71

Creativity Process Effectiveness Brand Identity 71

Content Marketing Institute

OCTOBER 6, 2022

Though artificial intelligence tools can’t write creatively, they can help your content marketing processes. Here are three ways and five tools to be more productive. Continue reading →

Process 129

Process Content Marketing Content Creativity 129

Martech

OCTOBER 19, 2021

This week’s Marketoonist pokes fun at the many approaches marketers and their agency counterparts take in coming up with a creative game plan. Fishburne’s take: “Having been on both sides of the table, I think the quality of the marketing brief is one of the most significant factors in the quality of the resulting creative.

Creativity 109

Creativity Digital Asset Management Enterprise Management Distribution 109

Martech

MARCH 21, 2023

” He could not resist adding that Adobe has incorporated AI in its creative products for well over a decade. Although Adobe was one of the first marketing clouds, its roots are in iconic creative tools like Photoshop and Illustrator. Business email address Subscribe Processing. Additional reporting by Chris Wood.

Marketing Attribution 96

Marketing Attribution Creativity User-Generated Content Analytics 96

Marketing Insider Group

MAY 15, 2017

This process allows marketers to provide timely responses and distribute relevant content more effectively than ever before. With all the modern tools available to marketers, one can’t help but ask – is marketing automation killing creativity? The post Are You Killing Creativity with Marketing Automation?

Marketing Automation Services 226

Marketing Automation Services Marketing Automation Creativity Automation 226

Velocity Partners

AUGUST 9, 2023

It got me thinking about another crucial part of the process: how creative ideation changes in a recession. But creative ideas are abstract by definition. Which means it takes trust in both the process and the practitioners to take something from pitch to production. The result? So what can you do about it?

Creativity 78

Creativity Terms and Conditions Startups Advertising Agencies 78

Sprout Social

JUNE 2, 2022

For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy. Creative block is not one-size-fits-all.

Creativity 113

Creativity Barriers Social Media Deliverability 113

Pam Didner

SEPTEMBER 23, 2021

But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 My clients and I love the creative side of marketing, but we’ve found that we spend a lot of our time talking about customer data and campaign performance. Have points of view on what you do. #4

Lead Generation 111

Lead Generation Process Sales Qualified Leads Effectiveness 111

Televerde

MAY 17, 2022

When you hear the phrase “robotic process automation,” your mind might immediately become filled with images of robots taking over the world. In this article, you’ll learn what robotic process automation is, what kind of tasks it can handle so you’ll see different ways you can use it, and the benefits it has to offer. billion in 2023.

Process 97

Process Automation Work Management Marketing Management 97

Writing on the Web

SEPTEMBER 4, 2015

Do you struggle with the creative process of writing blogs ? Trust the process and get busy. Almost 100 years ago, Graham Wallas observed that creative solutions appear sequentially: Preparation => Incubation => Illumination => Implementation. Do you cringe when you need to find a topic for your blog?

Creativity 100

Creativity Process Aggregators Paper 100

Navigate the Channel

OCTOBER 26, 2022

If you can properly automate your marketing process, particularly repetitive tasks, you can scale into a higher level of outreach without the need for more people. You get a higher ROI and, maybe, sharper customer service, with a cost-effective process that also futureproofs your company’s marketing-technology stack (martech)to a degree.

Marketing AI 65

Marketing AI Creativity Automation Marketing Automation Services 65

Stevens & Tate

OCTOBER 3, 2022

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. The following are just a few ways that advertising agencies use data driven creative tactics to influence your marketing campaign for the better.

Advertising Agencies 112

Advertising Agencies Creativity Advertisements Advertising 112

Martech

DECEMBER 6, 2021

Connected TV marketing platform MNTN has announced the launch of Creative-as-a-Service. CaaS is aimed at helping brands get their TV creative onto the platform in as fast and least expensive a way as possible. A simpler, faster way and I hope to be more creative with less soul-sucking parts.” This is CaaS.

Creativity 92

Creativity Advertising Agencies Allocation Paid Search Agency 92