Content4Demand

APRIL 24, 2020

Humans Respond to Stories How did humans pass on information that was important for survival before they could write? Jenny Coppola notes that nearly two million years passed between the time the first humans developed speech and they began to write. That’s why emotions play a big role in storytelling. They told stories.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Video Storytelling Tips 3.1 Don’t Be Afraid to Get Creative 3.3 Video Storytelling Tips.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. Just about all companies are looking for marketers who excel at writing and storytelling.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Contently

MARCH 18, 2020

The company was founded, in part, to help freelance creatives get paid well for doing what they love. We know firsthand how difficult it can be to write for a living, especially if you have to prove yourself over and over through pitching. Our audience consists of marketers trying to be more creative and think more strategically.

Storytelling 172

Storytelling Content FAQ Ideal Customer Profiles 172

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). In his book, “Creativity, Inc.,” So how did they do this?

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Content production and planning felt more like a creative endeavor than a business practice. Storytelling is a practice nearly as old as mankind itself. Apparently audiences aren’t really into that.

Storytelling 84

Storytelling Social Media Effectiveness Media 84

Webbiquity

MARCH 10, 2020

Explainer videos follow a fairly straightforward structure: start by focusing on the viewers’ pain-point, then provide a step-by-step solution to their problem (and communicate your brand’s value proposition) using storytelling. Storytelling is a big one.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Champion Communications

JUNE 7, 2023

More than ever, it is imperative for workers in PR to be more agile, listen closely to target audiences and be hyper-creative in the way in which we communicate. The need to get clever about tight storytelling has never been more important. The Bread and Butter Will Remain the Bread and Butter, it might just be presented differently.

PR 62

PR Social Media Media Public Relations 62

Contently

SEPTEMBER 5, 2018

I was running an upstart news site, and a company asked us to write a series of articles to promote the launch of their new platform for crowd-sourced inventions. They’ve almost managed to pinpoint the elements of storytelling that have the biggest impact. We decided to get weird.

Work Management 159

Work Management Content Marketing Storytelling Content 159

Biznology

MARCH 4, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. He was a brilliant and tortured artist who tried different painting and creative styles. Q: Who is your favorite artist? Q: Why do you do what you do?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Storytelling 104

SocialPilot

FEBRUARY 19, 2024

These algorithms analyze vast amounts of data, learning patterns, styles, and human writing or content creation structures. Pros And Cons Of AI-Generated Content If you’re on a creative path where you must create content that sparks curiosity among the readers and serves their interests and purposes, you should definitely try AI.

Generation 98

Generation Psychographics Content User-Generated Content 98

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Fostering a culture that values creativity more than data-based results.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Salesforce Marketing Cloud

DECEMBER 7, 2022

I’m a creative strategist for Q Branch, an in-house agency at Salesforce. Need creative inspiration? Learn how one creative strategist gets inspiration from a role-playing board game. Learn how one creative strategist gets inspiration from a role-playing board game. Get into storytelling. What’s a persona?

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

CoSchedule

JANUARY 27, 2023

Recommended Reading: Learn How To Write For Social Media To Create The Best Posts The last important element of successful social media marketing is consistency. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Heinz Marketing

APRIL 27, 2022

The way you present and promote yourself to the world along with how others perceive you all support this notion. The presentation you showcase to the world is how you will be marketed by acquaintances or professionals. Your personal brand is the image you present within the workplace and beyond. What is Personal Branding?

Personalization 95

Personalization Brand Identity Branding Peer-to-peer 95

Content Standard

JUNE 24, 2016

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 60

Storytelling Content Marketing Paid Search Agency Advertising Agencies 60

Anyword

FEBRUARY 16, 2022

CBPS, or Copywriter’s Blank Page Syndrome, is a marketing malady whereby, after too much creativity, a copywriter is out of ideas. Click the link below for a five-minute refresher on writing emails that rock it. With Anyword, you’ll spend more time marketing and less time writing, testing, and reiterating. Storytelling.

Copywriting 72

Copywriting AIDA Marketing AI Lead Scoring 72

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self. Surgery became messy.

Storytelling 52

Storytelling Enterprise Management Brand Identity Branding 52

Sprout Social

SEPTEMBER 2, 2022

Price (at the time of writing): $24.99. Price (at the time of writing): Free with trial, then $49/month. Price (at the time of writing): You need a LinkedIn Learning subscription—free for one month, then $26.99/month. Price (at the time of writing): $97. Paid social media marketing training and resources. Level: Beginner.

Social Media 115

Social Media Training Course Resources 115

Sprout Social

DECEMBER 16, 2020

Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. They take storytelling to a new level. Jeni’s pulled out all the creative stops with their 2020 holiday campaign, highlighting the season’s latest flavors with a mixture of whimsical set design and story.

Creativity 116

Creativity Curation Communities Storytelling 116

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Circle Studio

MARCH 12, 2020

Creative marketing and delightful customer service too are not enough to succeed. Everybody Writes. In today’s content-driven marketing, writing (and the written word) matters more now than every before. Find out more: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. The Creative Curve.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Integrated B2B

JULY 28, 2020

A copywriter is marketing speak for someone who writes content such as articles, reports, blog posts, newsletters, emails and website text. It requires excellent communication skills, especially in written form, a creative mind and a thick skin. We need to be ready to be critiqued and questioned about our writing decisions.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

ClearVoice

AUGUST 11, 2023

Navigating the Challenges of AI: Mastering Prompts for Optimal Results Generative AI presents a ton of exciting possibilities. Without strategic guidance, AI can churn out generic, uninspiring text without the creative spark to engage audiences. Example without Clarity: “Write a blog post for freelancers.”

Ad Building 52

Ad Building Marketing & Strategy Privacy Ethics 52

Contently

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. At Contently, I think you know how much we value storytelling by now. On their main website, they do just that by presenting current events in a factual, clean and serious format.

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. It is not only an excellent book about an often overlooked aspect of content marketing, but the book itself is a great example to help anyone write an excellent how-to book.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

Contently

APRIL 20, 2021

If the pandemics of the past are any indication, we’re about to witness a decade of flourishing creativity—a content revolution that changes our culture. Creative educators are about to dominate the world.” These tools are changing the way we think about creative work. There are signs it’s already begun.

Brand Identity 123

Brand Identity Branding Content Creativity 123

Contently

JUNE 1, 2016

While Hynek handles most of the editing and writes some articles herself, BlackRock’s content has become more robust and sophisticated due to the support Hynek receives from internal teams. “It “Everything we were doing before was basically on a spreadsheet and I just thought, ‘I can’t do this anymore,'” Hynek said.

Storytelling 60

Storytelling Work Management Content Marketing Management 60

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Just do a little research, target the names that pop up frequently, and present them through clever write-ups. I hope you do, too.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Hinge Marketing

FEBRUARY 27, 2020

But unlike Twitter, you have 1,300 characters to work with, giving you much more breathing room to write about each research statistic you choose to profile. Creative Ad Copy — Calling Don Draper. When running visual advertisements like banner ads or ads on social, you could incorporate a research statistic into the creative.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Vidyard

OCTOBER 28, 2015

It’s just too easy to fall into the trap of converting presentations into animated videos or to simply have someone read a document in front of a camera. These quick and dirty tricks will produce video but not content worth watching and then you’re simply distancing your audience instead of scaling quality video storytelling.

Storytelling 50

Storytelling Video Marketing Work Management Television marketing 50

ClearVoice

JANUARY 4, 2019

Yearly conferences are a wonderful way to up your writing, design, and tech skills while giving your creativity a boost. That’s why we are bringing you this guide to help you decide what 2019 conferences will be most valuable to you throughout the new year as a writer, freelancer or creative entrepreneur. Digital Summit.

Conference 106

Conference Creativity Startups Network Marketing 106

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

Storytelling 47

Storytelling Paid Search Agency Ads Advertising Agencies 47