Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling? 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Storytelling 110

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 110

KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Successful creative writers and novelists are all too familiar with this technique.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

Sprout Social

JUNE 2, 2022

For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy. Creative block is not one-size-fits-all.

Creativity 115

Creativity Barriers Social Media Deliverability 115

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

Zoominfo

AUGUST 12, 2018

Creativity isn’t a concept that can easily be put into words. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. Our examples highlight ways companies achieved branding success through creative marketing initiatives. It’s definitely creative, but they didn’t do the impossible.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Video Storytelling Tips 3.1 Don’t Be Afraid to Get Creative 3.3 Video Storytelling Tips.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Contently

OCTOBER 11, 2019

It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. Healthcare companies may face more challenges than brands in retail or travel, but their hurdles are also present an opportunity.

Creativity 134

Creativity Examples Content Marketing Planning 134

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. Instead of simply presenting the facts, add a narrative. Add your own creative ways to tell stories that resonate with B2B buyers. The post Storytelling in B2B Marketing appeared first on Content4Demand. You probably already have case studies.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. Each influencer gets to make their very own creative decisions. The post The art of narrative storytelling via social media marketing appeared first on Biznology. ” Like this post?

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Lattice

MAY 31, 2016

As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

illumin

APRIL 9, 2024

If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? This presents a massive opportunity for marketers, one that many are squandering with repetitive, dull, and poorly targeted ads. This isn’t a new phenomenon, but it is a growing one.

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

Sprout Social

DECEMBER 16, 2020

Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. They take storytelling to a new level. Jeni’s pulled out all the creative stops with their 2020 holiday campaign, highlighting the season’s latest flavors with a mixture of whimsical set design and story.

Creativity 119

Creativity Curation Communities Storytelling 119

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” Stefano Marrone, Creative Partner. And quality storytelling through ephemeral content is an opportunity for brands to connect more effectively. But it also means brands need to be braver – and a little more creative.

Storytelling 54

Storytelling Media Television marketing Social Media 54

Contently

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). In his book, “Creativity, Inc.,” So how did they do this?

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Integrated B2B

NOVEMBER 11, 2019

Each team was then asked to develop and present a creative Big Long Idea with both content and contact strategies, as well as suggestions to measure the success of their campaign. Teams organized themselves in various rooms in the castle to collaborate on ideas and strategy, and somehow put together a presentation within 24 hours.

Creativity 70

Creativity Advertising Agencies Peer-to-peer Paid Search Agency 70

ClearVoice

JANUARY 4, 2019

Yearly conferences are a wonderful way to up your writing, design, and tech skills while giving your creativity a boost. That’s why we are bringing you this guide to help you decide what 2019 conferences will be most valuable to you throughout the new year as a writer, freelancer or creative entrepreneur. But, there is a problem.

Conference 106

Conference Creativity Startups Network Marketing 106

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I love making connections with anyone in the content game, but Michele started talking about storytelling. This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Marketing Insider Group

DECEMBER 29, 2020

The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Brand Storytelling. Brand storytelling is nothing new, but it remains one of the most crucial trends to your business’s ongoing success. Optimizing for Search Intent.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Content production and planning felt more like a creative endeavor than a business practice. Storytelling is a practice nearly as old as mankind itself. Apparently audiences aren’t really into that.

Storytelling 83

Storytelling Social Media Effectiveness Media 83

Convince & Convert

NOVEMBER 10, 2014

It’s the way your creativity in your content compels them. The Creative Gene. We all have the creative gene that resides inside of us. This is the first step in the creative to compelling process. Don’t allow yourself to fall into the bad habits that some creative people allow themselves to fall into. Group Help.

Creativity 168

Creativity Content Blogger Copywriting 168

Martech Advisor

AUGUST 28, 2019

In this article, we unpack why storytelling matters so much in technology marketing, and look at some examples of storytelling done right, shares, Ann Sung Ruckstuhl, Senior Vice President and Chief Marketing Officer of Unisys. short—through storytelling. ” Storytelling matters even more to technology marketers.

Storytelling 75

Storytelling Business Television marketing Buying Cycle 75

illumin

JANUARY 9, 2024

Media presented within a retail environment is the most encompassing description of retail media, given that the term’s definition is continuing to expand as retail and e-commerce evolve. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Content Standard

NOVEMBER 11, 2016

From abstract creative thinking to nitty-gritty marketing budget balancing, we’re constantly searching for patterns to settle into. Content engines sound attractive in concept but present a paradigm shift for the large number of brands who have shifted toward them over the past 10 years. Marketers love their processes.

Marketing Budget 93

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 93

Webbiquity

AUGUST 9, 2022

The eight creative pitching tips in this post will help you create pitch decks that stand out from your competition. The effort you put into the appearance of presentation shows the effort you are willing to put into creating a great experience for your prospect. Up the professionalism of your pitch decks. Personalize your pitch.

B2B Marketing 265

B2B Marketing Tips B2B B2B Sales 265

Top Rank Marketing

JULY 12, 2023

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of what people bring to marketing that AI on its own can’t.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Marketing Insider Group

DECEMBER 16, 2019

But today I want to talk about another crucial skill needed to great leadership – the skill of storytelling. Powerful storytelling can inspire, bring people together, and help to cement facts and information. Being a great storyteller is understandably an important skill for writers to possess. Quick Takeaways. Source: [link].

Storytelling 227

Storytelling Thought Leadership Lead Scoring Lead Ranking 227