Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 96

Marketing Attribution Creativity Analytics Paid Search Agency 96

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Fostering a culture that values creativity more than data-based results.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Litmus

FEBRUARY 20, 2024

At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). Did you know that Litmus offers personalization for all levels? Ready, set, level up! Ready, set, level up!

Marketing AI 95

Marketing AI Personalization Newsletter Creativity 95

Marketing Insider Group

JUNE 12, 2016

It’s an award-winning, open-air, sometimes-nudity-inducing, always-personality-driven experience. In this episode, Zac Wolf and Becca Goldring share the story behind their creative side […]. The post The Danger Booth: Creativity Requires Personality appeared first on Marketing Insider Group.

Creativity 100

Creativity Personalization Profiling Marketing Qualified Leads 100

Navigate the Channel

SEPTEMBER 27, 2023

You’ve heard the phrase, or perhaps you’ve said it yourself to explain behavior or interaction with graphic artists, video editors, illustrators, writers or designers in your company or team: “They’re such a creative type.” Summarizing, Kaufman wrote, “The average correlation between neuroticism and creative achievement was zero.

Creativity 65

Creativity Effectiveness Marketing Proposals Work Management 65

Webbiquity

OCTOBER 18, 2018

Creativity comes from a place deep within. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it. In the live events arena, it takes creativity to create something spectacular. The creative process is different for everyone.

Creativity 208

Creativity Lead Scoring Lead Ranking Paper 208

Digilant

MARCH 27, 2019

No two customer journeys are exactly alike so why do creative placements treat it as such? Enter: Dynamic Creative Optimization (DCO). Utilizing Dynamic Creative (Optimization) elevates traditional programmatic display or video placements by delivering timely, relevant, and user-specific ads to those engaging with the media.

Creativity 81

Creativity ROAS Personalization Advertising Agencies 81

Stevens & Tate

NOVEMBER 13, 2022

In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Creative real estate marketing starts with a rock solid online presence and strategy and, once established, can be built up on the foundational level. How to Nurture Your Leads with Email Marketing.

Creativity 119

Creativity Top of Funnel Planning Marketing Automation Services 119

Zoominfo

JUNE 27, 2019

Creativity is a tricky concept. As marketers, we all strive to be more creative —but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality? This guide to content marketing gives you three proven strategies that will revive and renew your marketing creativity.

Creativity 185

Creativity Content Marketing Planning Content 185

Biznology

MARCH 4, 2022

It has been a fantastic learning experience; the program is rich in creativity and imagination, deep in perspective expansion and just plain fun! Opportunities abound to bring these learnings into my professional practice and personal growth. The post Creative Power: Restive and Uprising appeared first on Biznology.

Creativity 104

Creativity Thought Leadership Class Eye-Tracking 104

Bannersnack

OCTOBER 5, 2023

2 minutes read Creatopy, the AI-driven creative automation platform, has raised a $10M Series A from 3VC and Point Nine. More than 5,000 global brands and agencies already use the platform to create, customize, automate, and scale their ads & visual content production.

Creativity 98

Creativity Automation Paid Search Agency Advertising Agencies 98

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Common formats include a downloadable PDF file, a sharable file in Google Drive, an electronic media kit on your website, or a printed version shared at an in-person event. Company or personal overview. If you are an individual, share your personal and professional experience and establish what sets you apart from others in your field.

Press 130

Press Personalization Brand Identity Branding 130

Lead Liaison

NOVEMBER 29, 2022

5 Creative Solutions for Event Organizers. in-person events per year (6% more than in 2019). As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders.

Work Management 95

Work Management Marketing Management Creativity Organization 95

Leading Results Rambings

OCTOBER 18, 2023

To truly capture the attention and loyalty of modern consumers, businesses must embrace the power of personalization. At Luna Creative Marketing, we understand the significance of personalized experiences and the impact they have on establishing authentic connections with your target audience.

Personalization 52

Personalization Loyalty Creativity Advertisements 52

Martech

NOVEMBER 20, 2023

Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. That’s the mastery of email personalization — it’s more than a “Hi [First Name],” it’s a suite of experiences, each one a handpicked conversation starter. Efficient personalization. Demographic data. Driving actions.

Email Marketing 129

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 129

Stevens & Tate

OCTOBER 3, 2022

It wasn’t that long ago that businesses had limited data to use for their creative. Marketing campaigns were often built using subjective creative instinct and little else. The following are just a few ways that advertising agencies use data driven creative tactics to influence your marketing campaign for the better.

Advertising Agencies 119

Advertising Agencies Creativity Advertisements Advertising 119

Vision Edge Marketing

MARCH 19, 2024

Creativity stands as a testament to the remarkable capabilities of the human mind. As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. Where does human creativity come from? Where does AI fit into your mosaic?

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Martech

MARCH 21, 2023

” He could not resist adding that Adobe has incorporated AI in its creative products for well over a decade. Although Adobe was one of the first marketing clouds, its roots are in iconic creative tools like Photoshop and Illustrator. Dig deeper: Adobe CEO: Make the digital economy personal Adobe Product Analytics.

Marketing Attribution 102

Marketing Attribution Creativity User-Generated Content Analytics 102

Martech

DECEMBER 7, 2023

From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in your life. For the marketer who loves a tradeshow The marketing world thrives on networking and personal connections, often made at tradeshows and industry events.

Marketing AI 121

Marketing AI Work Management Marketing Management Personalization 121

Marketing Insider Group

FEBRUARY 5, 2018

Think of experiential as in-person events, out of the box. The post 4 Creative Experiential Marketing Examples That Are Raising the Bar appeared first on Marketing Insider Group.

Creativity 274

Creativity Examples Network Marketing Event Marketing 274

ClickZ

AUGUST 20, 2020

30-second summary: Creative team members are often left out of technology decision making, or included too late. When creatives are left out, problems might not be identified until it’s too late, and they may not adopt the new technology. Including creatives earlier can ensure they are bought in, and that issues are addressed early on.

Creativity 137

Creativity Digital Asset Management Process Work Management 137

Heinz Marketing

MARCH 24, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Why does it seem that more and more B2B companies are moving from using an external agency for creative work and instead creating a creative agency in-house? Increased Control Another benefit of in-house creative services is increased control over the marketing process.

Demand Generation Agencies 80

Demand Generation Agencies Paid Search Agency Creativity Companies 80

Sprout Social

JUNE 2, 2022

For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy. Creative block is not one-size-fits-all.

Creativity 114

Creativity Barriers Social Media Deliverability 114

Sprout Social

NOVEMBER 8, 2022

TikTok bios are the best place to show your personality, brand and creativity. Crafting the perfect TikTok bio can be tricky, and there are a few things you should keep in mind to make sure yours is creative and unique. Show off your personality. Adding emojis to your TikTok bio adds personality and flair.

Creativity 88

Creativity Tips Landing Pages Profiling 88

Adobe Experience Cloud Blog

JUNE 2, 2020

Sometimes the course of action is obvious, but reaching each of your customers with authentic and meaningful offers requires data-driven personalized content. How do you avoid flooding the inboxes of every person who has ever given you their email with those tone-deaf messages that reek of desperation and the worst opportunism?

Loyalty 174

Loyalty Personalization Ad Building Content 174

Martech

DECEMBER 6, 2021

Connected TV marketing platform MNTN has announced the launch of Creative-as-a-Service. CaaS is aimed at helping brands get their TV creative onto the platform in as fast and least expensive a way as possible. A simpler, faster way and I hope to be more creative with less soul-sucking parts.” ” Why we care.

Creativity 101

Creativity Advertising Agencies Allocation Paid Search Agency 101

Navigate the Channel

OCTOBER 26, 2022

With all the attention on automation platforms, marketing strategies that originate with human thought and creativity seem to get lost in the sauce. In true marketing success, automation works alongside creative ideas to move a marketing program ahead more quickly. Personalized emails. Don’t have brand voice or tone?

Marketing AI 65

Marketing AI Creativity Automation Marketing Automation Services 65

Martech

APRIL 14, 2022

Creatives” begin their work where the numbers end. Marketers must manage their creative teams to best effect. That means getting the most out of creative people, making sure they mesh well with their analytical counterparts. Once upon a time, marketing and advertising was guided mostly by creatives. Somers said.

Creativity 119

Creativity Advertising Agencies Work Management Paid Search Agency 119

Martech

APRIL 7, 2022

This new technology will add to Ogury’s creative studio, allowing marketers to deliver personalized optimized ads. Ogury’s creative builder will enable marketers to create, publish and measure new kinds of ad units on mobile and the web. Creative can then be optimized like it was for this pandemic messaging effort.

Creativity 101

Creativity Optimization Campaigns Mobile Advertising 101

SmartBrief - Marketing

NOVEMBER 27, 2023

Scheduling creative inspiration is notoriously difficult. By its very nature, creativity is unpredictable; it doesn’t care about deadlines and tends to come in its own sweet time. So it’s interesting to consider that kickstarting the muse appears to be an area where artificial intelligence can provide significant creative value.

Marketing AI 52

Marketing AI Creativity Paid Search Agency Newsletter 52

ClickZ

JANUARY 15, 2021

The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. One of the most dominant needs of a brand is to deliver personalized digital advertising and marketing experiences at scale.

eCommerce 106

eCommerce Personalization Paid Search Agency Purchase Intent 106

Martech

OCTOBER 18, 2023

Why are marketers still struggling with email personalization? The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Yes, it’s getting late in the Q4 game, but there’s still time to execute some email personalization that will make a difference. Upsell campaigns. Get MarTech!

Personalization 121

Personalization Loyalty eCommerce API 121

Lead Forensics

MARCH 7, 2024

They act as shortcuts to success, packed with valuable guidance to help you chart a course towards your personal goals. With such a wealth of knowledge available, there’s a book out there waiting to become your personal guide on your journey of self-improvement. Creativity & Personal Growth: 17.

Personalization 52

Personalization Fulfillment Word of Mouth Creativity 52

Sprout Social

AUGUST 4, 2022

In this article, we’re sharing creative ways to attract the most qualified candidates on social. If you’re a self-motivated, organized person looking to join a flexible team, visit our Careers page to learn more about our open positions.”. For example: “Our team members are amazing people—both at work and in their personal lives.

Social Media 100

Social Media Creativity Examples Media 100

Biznology

SEPTEMBER 14, 2017

Throughout my career, I have noticed a tension between creativity and productivity. Though it is nice to get stuff done, there is nothing in the list that indicates which items are more valuable, or which items require the most creativity. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.”

Marketing AI 143

Marketing AI Creativity Product Work Management 143

Huptech Web

DECEMBER 7, 2023

Personalized Subjеct Linеs and Contеnt – Create intеrеsting and personalized subjеct lines that resonate with your audience. According to Statista’s rеport , thе opеn rate for emails with a personalized mеssagе was 18.8% The post 10 Creative Christmas Marketing Strategies for your E-Commerce Store!

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97