Adobe Experience Cloud Blog

JUNE 19, 2015

The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. The decades-old festival has historically celebrated creativity in the advertising world—and, it happens to take place right on the beach, with cabanas and fancy yacht parties to boot.

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Marketo Creativity Advertising Agencies Paid Search Agency 48

The Point

SEPTEMBER 17, 2014

Spear conducted a thorough audit of the company’s lead nurturing process, and presented a series of recommendations, focused primarily on segmentation, offer strategy, email cadence, and creative. Sungard AS had solid creative in place and a very sophisticated nurturing program,” says Howard Sewell, Spear President.

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Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Adobe Experience Cloud Blog

FEBRUARY 2, 2018

At the same time, while we’re obsessed with the thought of “doing something different, something creative” to reach our objectives, we’re not always sure about where to start. As the former digital media strategist at Google and head of content marketing at HubSpot, he’s got me listening. How have you been able to achieve creativity?

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Creativity Advertising Agencies Thought Leadership Marketing & Strategy 133

Martech

MARCH 28, 2024

Measured has a new media measurement platform featuring AI and machine learning. It offers advanced geo-testing for accurate media effectiveness measurement and an integrated methodology for comprehensive media performance analysis. Agent Copilot leverages this data alongside AI to automate processes.

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Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media? Lead management & CRM.

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Digital Asset Management Social Media Work Management Marketing Management 120

Oktopost

DECEMBER 1, 2021

Jason is currently serving as the Marketing Director at CreativeX , an AI-powered technology company that helps organizations measure the impact of creative decisions. He has a global following of sales and marketing decision-makers built-in and deep expertise across digital, content, social media, and demand generation.

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Transparency Marketo Top of Funnel Digital Marketing Funnels 109

KoMarketing Associates

JANUARY 19, 2022

The Marketing and Communications team at BARR Advisory serves as the internal creative services agency for our team, and as such, we needed a project management tool that met our unique needs. The app, called creativeBARR, allows associates to submit detailed creative requests viewable to our entire Marketing and Communications team.

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Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Webbiquity

SEPTEMBER 27, 2019

But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo. Be creative with your pre-header as it will likely be the first thing readers notice. But you can also use some creativity with this; think about whether you can want to use a generic inbox (e.g.,

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Email Campaigns Campaigns Deliverability Allocation 269

Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . 3 Online-to-Offline Campaigns Made Possible with Marketo. And enabling online-to-offline experiences is one of the ways we do that.

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Sales Management Campaigns Demonstrating Intent Marketo 164

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

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Marketing Automation Services Marketing Automation Enterprise Management Automation 109

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . Adopt in 2020: Giving Creativity a Larger Role for Higher ROI. EMAIL MARKETING. Leave behind: Relying Exclusively on Demographic Segmentation.

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Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Martech

DECEMBER 11, 2023

An open system allows marketers to make decisions based on how they work, enhancing and expanding marketing strategy and creativity. How can technology be used to improve the effectiveness of social media marketing? It is important to choose marketing platforms that are easy to manage and structured around open, secure connections.

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Marketing AI Marketing Automation Services Work Management Marketing Management 101

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. John Whelan heads the for-profit media division of HIMSS , the global association for healthcare information and technology.

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Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

SmartBug Media

APRIL 27, 2020

Marketo can do just about anything: Personalize emails? This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. Here are the experts’ top Marketo features, in their own words. Folders = Creativity and Control. Marketo’s folder structure makes me feel in control and organized.

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Features Marketo API Enterprise Management 98

Buzz Marketing for Technology

MAY 28, 2014

To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.

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Paid Content Advertising Agencies Cost per Acquisition Media 100

Martech

OCTOBER 26, 2021

Many of the new features are aimed at dynamic collaboration, enabling creative and marketing teams to work together on campaigns and related projects. For B2B customers, the Adobe Marketo Engage Connector is now available through Adobe Workfront Fusion. Workfront was a bold $1.5

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Enterprise Management Marketing & Strategy Work Management Marketing Management 91

Adobe Experience Cloud Blog

MARCH 18, 2015

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Just because we have hard and fast data doesn’t mean marketers should sacrifice creativity; if anything, it should inform and encourage new forms of creativity across platforms.

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Marketo CMO Thought Leadership Top of Funnel 48

Adobe Experience Cloud Blog

OCTOBER 16, 2020

They use creative who share the same values, so the content they make is accessible. They put their efforts into podcasts, LinkedIn and social media. The post The New Breed of Marketers | 5 Attributes That Distinguish New Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Paid Search Agency Advertising Agencies Thought Leadership Linkedin 174

Adobe Experience Cloud Blog

MARCH 25, 2020

While Ferris was writing about The Pareto Principle, companies like Marketo were creating marketing automation software that would make it possible to implement it on a larger scale. Supervisors said the staff was more creative, their attendance was better, they were on time, and they didn’t leave early or take long breaks.”.

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Marketing Automation Services Marketing Automation Automation Work Management 147

KoMarketing Associates

JANUARY 2, 2018

As a result, we know we will need to get creative in finding cross-training opportunities. A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. One of the recommendations was to set 15 minutes a day to social media activity, making this activity a priority and not just a task.

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Training Work Management Marketing Management Paid Search Agency 185

Adobe Experience Cloud Blog

MAY 13, 2015

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. It ignites media attention and brand awareness for your company (aka a PR team’s dream). Keep reading…).

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Marketo Budget Programs Thought Leadership Terms and Conditions 48

Ambal's Amusings

FEBRUARY 15, 2010

Direct marketers begin to tap social media as a source for new customers, leads and sales. The Creative is King, and Queen, and Everything in Between! Get 2010 started on the right foot with a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus.

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Peer-to-peer Creativity Banner Ads Banners 100

Adobe Experience Cloud Blog

JUNE 2, 2020

This is where data analytics helps you see and think beyond the obvious and connect with your customers creatively, and with empathy. Do data science with empathy and creativity. It’s tempting to let AI handle all of the automated activities such as email and social media marketing. This is your quality and empathy control.

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Loyalty Personalization Ad Building Content 174

Only B2B

MARCH 6, 2024

Outreach volume (calls, emails, social media) Session duration and bounce rate. Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

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Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

ViewPoint

MARCH 19, 2018

The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. Her time is now spent wallowing in superficial spreadsheets, managing the conflicting software results from media and a budget with a requirement for a direct correlation to revenue.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman What a packed day here at the Marketo User Summit! Process rigor: Balance process rigor with flexible creativity. Social media is a great way to widen your reach! Social media empowers individuals and movements, is the intersection of service and marketing, and lets a company be more agile.

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Marketo Enterprise Management Allocation Forrester 48

Tomorrow People

MARCH 13, 2018

And often a few insights from your experienced people make the content more creative and the engagement deeper. Our pet hate — because it happens so often — is seeing a brand with a totally different feel between its online and offline creative work. Channel management; paid, earned and owned media. With that comes a corollary.

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Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Adobe Experience Cloud Blog

JUNE 30, 2015

Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. 5:30AM: BUZZZZ!

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Social Media Work Management Media Thought Leadership 48

Directive Agency

MARCH 6, 2017

The importance of social media for B2B is in constant question. The primary question being, “Does social media generate MQLs?” Does Social Media Generate MQLs? Poor Creative. Social media advertising, when used as a supportive channel, has an immense opportunity. Retargeting. No Landing Page.

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Demand Generation Agencies Demand Generation Social Media Sales Management 56

Adobe Experience Cloud Blog

JUNE 14, 2018

6) Express Yourself Creatively Each Day. We will pay, and we travel thousands of miles to see them play or present a new piece, but how often do we make creative space for ourselves? Whether you believe it yet or not, you also have the creative spark. The scale of creativity is up to you. We all love artists.

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Tips Thought Leadership Sales Qualified Leads Creativity 134

Navigate the Channel

DECEMBER 1, 2023

Generative AI focuses on creating new and original content, such as images, text and other media, by learning from existing data patterns. It fosters creativity and is valuable in creative fields and novel problem-solving,” according to data marketing service TechTarget. The better the view, the sharp[er] the bird.

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Marketing AI Lead Ranking Analytics Work Management 65

Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Results certainly vary and different advertising tactics work better at different times, but Bizible benchmark data showed that, on average, LinkedIn Ads provided the #1 ROI among major paid media platforms.

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Linkedin Paid Search Agency Sales Management ROI 154

Vidyard

APRIL 7, 2017

Customer Success – offer personalized walkthroughs for clients Tim Cerato is a marketing automation consultant at RevEngine Marketing , a Boston-based marketing automation firm, specializing in Marketo. PR – tell better stories If you’re not using GoVideo or video, generally to pitch media, you’re missing out.

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Creativity Video Marketing Ideal Customer Profiles Marketing Automation Services 51

Adobe Experience Cloud Blog

AUGUST 6, 2020

According to a McKinsey report , “Leaders may be inclined to defer to governments and media outlets for clear and simple safety instructions. The post Business Continuity | Reinvention & Digital Transformation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Digital Transformation Business Work Management Marketing Management 174

Adobe Experience Cloud Blog

JULY 9, 2020

The dynamic partnership of art and science in data visualization can spark explosive growth in creativity and revenue across your entire business. Creative data visualization: Saving lives since 1854. Monitor social media. Creativity inspires creativity. Respond quickly, effectively, and creatively.

Lead Ranking 174

Lead Ranking Creativity Thought Leadership Analysis 174

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. It was viewed by nearly 12,000 students and shared actively on social media.

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Video Marketing Generation B2B Thought Leadership Marketing Management 139

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Doug Kessler is the forward-thinking Co-founder and Creative Director of Velocity Partners, Ltd. Ahava Leibtag is a speaker, writer, content marketing strategist and President of Aha Media Group. He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) In fact, we use him for our social media post, #FridayFunny.

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B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134