SmartBug Media

APRIL 6, 2020

Someone I worked with once told me that Marketo is like a Swiss army knife, while the marketing automation tool she was used to was more like a plastic spork. Like a multi-tool, Marketo gives you options. Every time you dream up a campaign, you have to choose which type of Marketo program to use. What Are Marketo Programs?

Marketo 66

Marketo Top of Funnel Landing Pages Multi-Channel 66

SmartBug Media

JUNE 1, 2020

Marketo is a powerful tool that can automate marketing campaigns for every step in the customer journey. Marketo makes it easy to build, customize, and automate email newsletters at scale, even across multiple geographies or verticals. Here are seven steps for getting started with email newsletters in Marketo.

Marketo 94

Marketo Newsletter Verticals Lock-In 94

Adobe Experience Cloud Blog

DECEMBER 3, 2019

A manager has to corral the creative team. Marketers may not be able to keep bad acting from dooming a shoot, but they can do their part to support the creative team and create effective videos. When the CMO wants a tweak that can be made internally, it might not make sense to send the video back to the agency or creative team.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Oktopost

APRIL 14, 2021

With a track record of helping marketers do their best work and an impressive line-up of leading go-to-market strategies for companies such as Act-On Software, ExactTarget, Bizible (acquired by Marketo) and now Aurea Software , this episode is geared towards empowering marketing leaders to produce creative outcomes over tactical activities.

Activities 107

Activities Tactics Creativity Transparency 107

Adobe Experience Cloud Blog

OCTOBER 18, 2018

Here’s the truth: All marketers think their creative is “good” until it is tested. Ultimately, consumers will tell you how effective your creative is, and that realization can be harsh. As a result, creative should focus on content that’s relevant to your audience, not just pretty words and attractive graphics.

Creativity 134

Creativity Effectiveness Thought Leadership Banners 134

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. This is where expertise and creativity come into play for the Marketing Operations team!

Marketo 113

Marketo Enterprise Management Template Sales Qualified Leads 113

Adobe Experience Cloud Blog

NOVEMBER 5, 2018

To many professionals, it implies you’re not creative enough to generate anything original. Maybe this is because creative is often synonymous with ownership : Every artist wants to look at his work and say, “This is mine.” Creatives can come up with innovative ideas only if they’re working with accurate, relevant information.

Template 131

Template Creativity Budget Programs Marketing Automation Services 131

Adobe Experience Cloud Blog

JUNE 19, 2015

The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. The decades-old festival has historically celebrated creativity in the advertising world—and, it happens to take place right on the beach, with cabanas and fancy yacht parties to boot.

Marketo 48

Marketo Creativity Advertising Agencies Paid Search Agency 48

ANNUITAS

APRIL 14, 2015

I ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer.

Marketo 100

Marketo Class Training Budget Programs 100

The Point

SEPTEMBER 17, 2014

Spear conducted a thorough audit of the company’s lead nurturing process, and presented a series of recommendations, focused primarily on segmentation, offer strategy, email cadence, and creative. Sungard AS had solid creative in place and a very sophisticated nurturing program,” says Howard Sewell, Spear President.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

The Point

JUNE 14, 2011

A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing. Quite apart from the merits of their technology, Marketo does indeed have a reputation for (to borrow a time-worn phrase): eating their own dog food.

Marketo 100

Marketo Email Campaigns Campaigns Advertising Agencies 100

Adobe Experience Cloud Blog

FEBRUARY 2, 2018

At the same time, while we’re obsessed with the thought of “doing something different, something creative” to reach our objectives, we’re not always sure about where to start. In this blog, you’ll find an interview with Jay exploring how to find your own creative ways to produce truly exceptional results. Cliché, but bear with me.

Creativity 133

Creativity Advertising Agencies Thought Leadership Marketing & Strategy 133

Adobe Experience Cloud Blog

JUNE 22, 2017

Search Ads are created using an app’s store listing, including an app’s metadata and creative. While all the metadata is important for visibility, the creatives (icon, screenshots, and video), need to be visually appealing and relevant to users to improve conversion. Optimizing Creatives. Where Do You Start? Screenshots.

Creativity 117

Creativity Optimization Ads Lead Scoring 117

SnapApp

JULY 22, 2015

The Marketo Roadshow is rolling into town on Thursday, July 30th and we’re happy to be there as Silver Sponsors. Campaigns large and small take time: content creation, creative, and execution. Thinking small forces you to focus on your goals and get creative on how to meet them. The problem? So what’s a marketer to do?

Marketo 48

Marketo Demand Generation High Quality Lead Creativity 48

The Point

MAY 11, 2015

However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. But none of this renders creative unimportant.

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

Adobe Experience Cloud Blog

MARCH 30, 2020

Among the programs we are offering are: 3 Months Free of Marketo Engage & Magento Commerce: Enables brands to begin driving revenue before they start paying for their Marketo Engage, Magento Commerce, or Bizible implementations. Please contact your client success manager for details about Marketo and Magento offerings.

Paid Search Agency 169

Paid Search Agency Companies Marketo SMB 169

PathFactory

SEPTEMBER 21, 2018

By now, you’ve probably heard about the Adobe Marketo acquisition news. Marketo is arguably the leading independent marketing automation platform. Adobe is the go-to brand for content, creative, marketing and, in my opinion, making sophisticated tools available as part of on-demand clouds.

Marketo 40

Marketo Marketing Automation Services Advertising Agencies API 40

Engagio

MAY 31, 2023

Spending just a few extra minutes thinking creatively can make a significant difference. It doesn’t take much more work to ensure your marketing is tapping into emotions, and some creative brainstorming — with your team or perhaps with ChatGPT — can help you create marketing that is different from everything else out there. Innovative?

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

KoMarketing Associates

JANUARY 19, 2022

The Marketing and Communications team at BARR Advisory serves as the internal creative services agency for our team, and as such, we needed a project management tool that met our unique needs. The app, called creativeBARR, allows associates to submit detailed creative requests viewable to our entire Marketing and Communications team.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Martech

MARCH 28, 2024

Contentful’s Contentful Studio lets digital teams create and manage digital experiences with AI assistance, offering scalability, creative autonomy and automated content generation. Then marketers can easily send these AI drafts to a creative team at Media Shower who turn them into polished, professional marketing materials.

Marketing AI 60

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 60

SnapApp

APRIL 13, 2015

For Marketo users (full disclosure – that’s me!), the biggest marketing event of the year is almost here: Marketo Summit ! So open up during the Marketo Summit and listen to all the things our peers are doing. Inspiration In The Marketing Nation. We all believe our products can make a difference to our customers.

Marketo 48

Marketo Peer-to-peer Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JUNE 8, 2015

At Marketo, we recently decided to restart our social storytelling and are going back to page 1 of our social storybook—without any jargon. We realize that some people may not know what we mean when we say that Marketo is the “best in class engagement marketing platform”. Texts From Marketo. Take a look below.

Marketo 48

Marketo Thought Leadership Storytelling Class 48

Martech

OCTOBER 25, 2021

Many of the new features are aimed at dynamic collaboration, enabling creative and marketing teams to work together on campaigns and related projects. For B2B customers, the Adobe Marketo Engage Connector is now available through Adobe Workfront Fusion. Are your workflows running you, or is your team in control of them?

Enterprise Management 101

Enterprise Management Work Management Marketing Management Features 101

Martech

SEPTEMBER 20, 2023

Tools like Perkuto’s Jeto add-on allow marketers to use automation platforms (in Jeto’s case, Marketo) without adding off-brand elements to the campaign. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Automation Marketing AI 117

Adobe Experience Cloud Blog

FEBRUARY 15, 2018

If you are a marketer, you probably think of yourself as a creative person, and when you think legal, maybe you think…not so creative. All This = Creative Collaboration. Just as marketers work creatively and collaboratively to share their message, a legal team brings the same spirit to drawing up contracts and negotiating deals.

Thought Leadership 265

Thought Leadership Marketo Creativity Paid Search Agency 265

Oktopost

DECEMBER 1, 2021

Jason is currently serving as the Marketing Director at CreativeX , an AI-powered technology company that helps organizations measure the impact of creative decisions. Jason has learned from the best in the business during his time at Marketo when he reported directly to co-founder, Jon Miller. Catch all episodes here.

Transparency 109

Transparency Marketo Top of Funnel Digital Marketing Funnels 109

Martech

MARCH 3, 2022

The 2022 Marketo Engage User Study, conducted in partnership with Adobe, found that only 17.7% of Marketo users are currently integrating iPaaS with their Marketo instance. Of Marketo users currently integrating iPaaS with Marketo, 44% are using Workato. We predict increased adoption in the coming year.

Enterprise Management 98

Enterprise Management Automation Co-Registration Marketing Management 98

Adobe Experience Cloud Blog

OCTOBER 16, 2020

The Marketo blog Remote Working 101/Survival Kit Remote Employees Need To Succeed says, “ While you don’t want to seem overbearing and draconian, setting boundaries is essential for ensuring you get the results you want. Keep Creativity Alive. However, evacuating the entire office into a remote work situation is an abrupt transition.

Product 158

Product Paid Search Agency Companies Work Management 158

Adobe Experience Cloud Blog

APRIL 6, 2020

As we unified the Marketo and Magento partner programs with the Adobe Solution Partner Program and Adobe Exchange Partner Program, we brought our respective partner awards together as well. DemandGen : Americas (Commercial/Marketo). Digital Pi , a Merkle Company: Americas (Commercial/Marketo). Drift : Americas (Innovation).

Advertising Agencies 132

Advertising Agencies Work Management Marketing Management B2B Thought Leadership 132

SmartBug Media

APRIL 27, 2020

Marketo can do just about anything: Personalize emails? This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. Here are the experts’ top Marketo features, in their own words. Folders = Creativity and Control. Marketo’s folder structure makes me feel in control and organized.

Features 98

Features Marketo API Enterprise Management 98

Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . 3 Online-to-Offline Campaigns Made Possible with Marketo. And enabling online-to-offline experiences is one of the ways we do that.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Adobe Experience Cloud Blog

AUGUST 24, 2020

Businesses of all types have had to find new, creative ways to continue to engage customers as they get to the point where they are ready to make a decision, but sales aren’t physically there to convince and convert. Without the “high-touch” activities of high touch sales, we’ve had to get creative.

Digital Asset Management 174

Digital Asset Management Webcast Digital Transformation Marketing Management 174

Martech

DECEMBER 1, 2022

The primary audience has been B2B marketers looking for creative ways to engage with prospects. But even B2B buyers enjoy experiences, especially creative and personalized ones. Sendoso’s full offering supports the sending of a wide variety of gifts, not just cards, with customization and personalization available.

Service 117

Service SMB Fulfillment Sample 117

Martech

OCTOBER 1, 2021

MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce. Perkuto will expand MERGE’s marketing operations offerings, bringing Marketo and Workato managed services to MERGE clients.

Jigsaw 100

Jigsaw Storytelling Acquisitions Marketo 100

Kapost

MARCH 13, 2017

Without marketing automation tools like Marketo or Eloqua, teams wouldn’t be able to segment, target, or track leads at scale. The trouble with this seemingly creative meeting was the lack of productive ideas. With the explosion of technology, turning off is now a creative imperative. Then let me know how it goes!

Creativity 54

Creativity Product Eloqua Enterprise Management 54

Adobe Experience Cloud Blog

JULY 26, 2019

With two inspiring keynotes and 15 in-depth breakout sessions from Marketo Engage experts and customers, attendees will be empowered to unleash their full marketing potential in 2020. Marketo Engage customers and members of our Marketo Advocate Nation will share their marketing truths and best practices with you.

Peer-to-peer 111

Peer-to-peer B2B Thought Leadership Marketo Digital Transformation 111

Adobe Experience Cloud Blog

MAY 12, 2020

Marketo ’s sister company, Magento , is reporting big increases in demand for its commerce solutions, often from companies that didn’t need it before coronavirus. . Before the pandemic brands were assessing and often cutting massive agency budgets, taking creative work in-house or finding more effective ways to produce content.

Work Management 159

Work Management Marketing Management Lead Ranking Paid Search Agency 159