Marketing Insider Group

SEPTEMBER 20, 2023

AI is driving sophisticated personalization at scales not possible without it, allowing marketers to widen their reach without sacrificing the quality of their interactions. What does it mean for human creativity and originality? AI amplifies human creativity and intuition. The answer is yes—no doubt.

Paid Search Agency 296

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 296

Marketing Insider Group

MAY 2, 2023

You’re probably already familiar with first-party data – the information gathered directly from customers’ interactions with your brand. You can gather first-party data from your website, app, social media pages , and any other platforms you use to interact with your audience. Engagement.

ROI 240

ROI Webinar Metrics Privacy Content 240

Hubspot

MAY 10, 2017

Is Interactive Video the Next Big Thing? It's close, but falls down in one simple area: when it comes to interacting with video content, users have only really been able to play, pause, rewind and fast-forward. Interactive video changes that. Interactive Video In Action. Looking Ahead for Interactive Video.

Video Marketing 101

Video Marketing Examples Creativity SME 101

Marketing Insider Group

JULY 29, 2021

If you want to do something different from what attendees are already used to, be more creative and open to new ideas. Here are the ideas we’ll cover: Interactive Presentations. Interactive Presentations. Make “wow” presentations by creating interactive slides with animations, videos , and other design elements.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

The Forward Observer

JANUARY 26, 2024

Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

Lead Ranking 161

Lead Ranking Marketing Management Wikipedia Lead Scoring 161

Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. This then justifies their lack of adoption.

Marketing AI 112

Marketing AI Efficiency Creativity Copywriting 112

Marketing Insider Group

SEPTEMBER 12, 2023

As content creators, we bring a unique perspective, creativity, and emotional intelligence to the table. The Future of AI and Content Marketing In this new era of AI and content marketing, we know that the future isn’t about choosing between machines and human creativity, but rather harnessing the strengths of both. Perfect Timing.

Marketing AI 281

Marketing AI Distribution Content Marketing Content 281

Martech

MARCH 27, 2024

Learn best practices for interacting with AI and discover how to effectively leverage tools like ChatGPT to boost productivity, creativity, and strategic thinking. This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO.

Marketing AI 103

Marketing AI Curation Marketing & Strategy Marketing 103

Marketri

JANUARY 29, 2024

For marketers, the real issue is how to meet the buyer’s need for a humanized, personalized buying experience at a time when technology threatens to overtake our interactions. I spent a lot of time interacting with clients on site, fueling my knowledge of their brands and feeding my inspiration.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Launch Marketing

JANUARY 17, 2024

It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. Lesson 1: Craft Meaningful Connections Through Interactivity Instill your product launch with interactivity to forge meaningful connections. Blend education with entertainment, creating an experience.

Product 105

Product Marketing & Strategy Marketing Strategy B2B Marketing 105

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content.

Marketing AI 96

Marketing AI Content Marketing Enterprise Management Planning 96

Martech

SEPTEMBER 25, 2023

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. The resulting user data in this ecosystem drives better personalization, and new interactive ad units will make the experience more compelling for consumers.

Paid Search Agency 120

Paid Search Agency Ads Ad Exchange Advertisements 120

Martech

APRIL 1, 2024

Retargeting is particularly powerful because it allows for personalized and tailored messaging based on the user’s previous interactions with the brand. Tasks for the Marketing Team: Define Target Audience: Identify the specific audience segments to retarget based on their previous interactions with your website or other touchpoints.

Paid Content 86

Paid Content Campaigns Allocation Marketing AI 86

Martech

FEBRUARY 22, 2024

There are now more tools at our disposal to reach and engage niche audiences effectively, from the algorithms of programmatic advertising and location-based advertising to the use of dynamic creative optimization (DCO), which allows niche advertisers to dynamically adjust their creatives to appeal to different segments within their target market.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Tactics 104

Martech

FEBRUARY 2, 2024

A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. ” There were several prompts about meal prep, poetry, leadership, hiring and creative thinking as well. Give MarTechBot a try!

Marketing AI 103

Marketing AI Marketing Management Marketing Automation Services Planning 103

Stevens & Tate

FEBRUARY 20, 2024

E mbracing AI can significantly enhance your marketing efforts, from personalized customer interactions to streamlined operations. By analyzing user interactions, this technology forecasts future needs, allowing businesses to stay a step ahead. Personalization at Its Best AI excels in creating personalized experiences for users.

Marketing AI 82

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 82

B2BMarketing.net

APRIL 8, 2024

In today’s fast-paced market, the ability to adapt and respond quickly to internal and external forces, without compromising the quality of strategic thinking or creative development, is paramount. And it further guides the visual and emotive identity of the program.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Advertising Agencies 52

Contently

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

SmartBrief - Marketing

FEBRUARY 8, 2024

Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content. Diversification of screens The shift from static billboards to dynamic, interactive screens is a major broadening of the DOOH horizon.

Marketing AI 72

Marketing AI Allocation Mobile Advertising Paid Search Agency 72

Martech

OCTOBER 9, 2023

I was also able to interact with my fellow colleagues, catching up on all the pertinent issues affecting marketing and creative management. Efficient asset tracking and distribution are key for daily creative tasks, as the DAM links all tools. A DAM is the starting point, serving as the backbone for your creative operations.

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Distribution 116

Martech

DECEMBER 26, 2023

And when you do that, you want to make that interaction as efficient and as quick as possible. Traditionally bogged down by multiple checkpoints and a lengthy creative process, generative AI will compel companies to reevaluate and streamline these processes. Get MarTech!

Marketing AI 142

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 142

Martech

NOVEMBER 28, 2023

Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. The integration of technology and the ability for viewers to interact with ads directly on their screens enables a more immersive and engaging experience. Dig deeper: AI in marketing: How to balance automation and the human touch 3.

Marketing AI 91

Marketing AI Advertisements Advertising Trends 91

Go Beyond SEO

MARCH 9, 2023

I can’t be the only one who remembers waiting for a website to load for 5+ minutes, and when it finally did, the only way you could interact with the site is by scrolling and ingesting all of its content. You will need more creative ways to gather user data. The web has come a long way. As the tech world inches closer to Web 3.0,

Digital Marketing Funnels 139

Digital Marketing Funnels Marketing & Strategy Top of Funnel Paid Search Agency 139

Martech

MARCH 28, 2024

Contentful’s Contentful Studio lets digital teams create and manage digital experiences with AI assistance, offering scalability, creative autonomy and automated content generation. Then marketers can easily send these AI drafts to a creative team at Media Shower who turn them into polished, professional marketing materials.

Marketing AI 60

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 60

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. This involves identifying users based on their interaction with your website or app.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

Salesforce Marketing Cloud

AUGUST 24, 2023

“To craft a perfect sales email, it might take even a top salesperson several hours or even days to collect all of the context about the customer, such as their marketing interactions, open service support issues, or what they have in their commerce basket,” said Shih.

Generation 98

Generation Marketing Management Business Paid Search Agency 98

Digilant

JANUARY 11, 2024

5 Recommendations for Advertisers to Reach March Madness Fans and Viewers By strategically employing multiple channels, unique creative formats, and key targeting strategies, advertisers can boost brand awareness while fostering meaningful interactions and engagement among basketball fans.

Advertising Channels 59

Advertising Channels Advertisements Advertising Cable 59

Martech

MARCH 12, 2024

Build one interactively in the Creative tab guided by Copilot, or directly in the Configure tab. Copilot GPT Builder is now available to all Copilot Pro subscribers. Copilot GPTs are custom versions of Copilot with specific instructions & docs for grounding (RAG) chat responses. In your inbox.

Marketing AI 95

Marketing AI Advertising Agencies Advertisements Advertising 95

Digilant

JANUARY 16, 2024

Building on our previous insights that uncovered five key channels for reaching fans during the upcoming tournament , we’ll delve deeper into the realm of ad creatives. This is where the power of dynamic creative formats comes into play, offering a lifeline to brands aiming to distinguish themselves from the competition.

Creativity 52

Creativity Paid Search Agency Advertisements Advertising 52

Digilant

JANUARY 16, 2024

Building on our previous insights that uncovered five key channels for reaching fans during the upcoming tournament , we’ll delve deeper into the realm of ad creatives. This is where the power of dynamic creative formats comes into play, offering a lifeline to brands aiming to distinguish themselves from the competition.

Creativity 52

Creativity Paid Search Agency Advertisements Advertising 52

Martech

FEBRUARY 6, 2024

Creative intelligence adoption will increase. We wanted to interact digitally, perhaps via QR codes, with in-store advertising. If anyone attends a marketing conference this year that isn’t phygital (through apps, smart badges and interactive screens) let us know. Video will be everywhere. Those other trends?

Trends 114

Trends Work Management Marketing Management Advertising Agencies 114

illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Top of Funnel 102

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 102

Stevens & Tate

OCTOBER 18, 2023

Such interactions allow the agency to immerse themselves in your brand’s ecosystem, acquiring firsthand familiarity with your offerings and effectively harmonizing their creative and strategic endeavors with your overarching goals.

Advertising Agencies 94

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 94

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. This opportunity to interact allows hotels to show off their customer service chops in real time, enhancing the overall guest experience.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

ATAK Interactive

NOVEMBER 10, 2020

Balancing creativity with efficiency is crucial for the success of any marketing campaign. For this episode of B2B Marketing Agency Insights, our CEO Austin LaRoche discusses what makes this balance between creativity and efficiency essential and how to achieve it. ? ? ?. I’m your host, Austin LaRoche, CEO of ATAK Interactive.

Creativity 148

Creativity Paid Search Agency Act-On Viral Marketing 148

ClickZ

AUGUST 10, 2020

Dynamic Creative joins the dots between data-driven media planning and the mindset of a consumer at a given time, in a given place, making the medium truly reactive, and much more intelligent, as well as driving efficiencies. Dynamic, data-driven, automated creative. Predictive analytics & audience targeting.

Marketing AI 141

Marketing AI Advertisements Advertising Terms and Conditions 141

Salesforce Marketing Cloud

DECEMBER 11, 2023

In fact, customers say email still is their preferred channel to interact with brands. For example, by analyzing a customer’s response to various email campaigns and website interactions, AI can assign a lead score that indicates the likelihood of conversion. AI models are trained to deliver insights from every customer interaction.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116