Marketing Insider Group

SEPTEMBER 20, 2023

According to Statista, as new AI tools and technologies in marketing are developed at a more rapid pace, its market value in the industry will reach $107B —nearly quadruple its current value. What does it mean for human creativity and originality? AI amplifies human creativity and intuition. The opposite is actually true.

Paid Search Agency 296

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 296

Webbiquity

JANUARY 25, 2024

As a small business owner, embracing innovation and ensuring that your company is geared towards supporting creativity and pushing the boundaries is vital to help you stay relevant and ensure you continue to offer value to customers. However, perfection doesn’t leave much room for creativity and innovation. All of which is good.

First-Mover Advantage 149

First-Mover Advantage Dwell Paid Search Agency Bandwidth 149

Martech

MARCH 13, 2024

What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it. This then justifies their lack of adoption.

Marketing AI 115

Marketing AI Efficiency Creativity Copywriting 115

Marketing Insider Group

JANUARY 31, 2023

If a marketing agency’s client portfolio is too large to prioritize your work, your marketing plan will likely fall short when it comes to strategic and creative thinking. These kinds of relationships require an ongoing dedication to industry best practices and developing professional standards.

Advertising Agencies 301

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 301

Industrial Marketing Today

JULY 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Consultative selling is one of the recommended ways and that requires us to sharpen our listening and creative problem solving skills.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Marketing Insider Group

JULY 15, 2021

Marketers rely on creativity as much as they do data sets. The difference may seem minute, but better innovators make marketing decisions that disrupt and transform whole industries. The 21st Century Creative”. Grab those AirPods and spend time with “ The 21st Century Creative ” and host Mark McGuinness. You’re Booked”.

Thought Leadership 363

Thought Leadership Eye-Tracking Advertising Agencies Creativity 363

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. It’s a foundational step that ensures the cornerstone content your team publishes is relevant and engaging to your target audience and aligned with strategic goals, market dynamics and industry trends.

Marketing AI 98

Marketing AI Content Marketing Enterprise Management Planning 98

Top Rank Marketing

FEBRUARY 26, 2024

It’s a tough time for the tech industry. In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” It’s no secret: tech is a fast-changing industry.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Webbiquity

JULY 11, 2023

Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach. Nail down the budgetary limits, the creative boundaries, and the parameters of each post.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Image: IAB. Why we care. Image: IAB. Guidelines.

Advertising Agencies 109

Advertising Agencies Planning Mobile Advertising Budget Programs 109

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

Work Management 117

Work Management B2B Marketing Marketing Management Paid Search Agency 117

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. Industry niches that used to stick to their same old marketing schemes are not experimenting.

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

FEBRUARY 15, 2024

Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives. It also has campaign metrics, faster creative launch and instant error validation. MGID’s new dashboard for MGID Ads uses AI to create and execute campaigns.

Marketing AI 101

Marketing AI Enterprise Management CPC Cost Per Click 101

Martech

FEBRUARY 22, 2024

There are now more tools at our disposal to reach and engage niche audiences effectively, from the algorithms of programmatic advertising and location-based advertising to the use of dynamic creative optimization (DCO), which allows niche advertisers to dynamically adjust their creatives to appeal to different segments within their target market.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Tactics 108

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Because the digital marketing industry is thriving, the demand for content writers in the Philippines and globally is also increasing. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. For instance, last year’s effort focused on marketing and creative teams. “In The “What Will You Design Today?” Why we care. ” Get MarTech! In your inbox.

Marketing AI 118

Marketing AI Tools Enterprise Management B2B 118

Martech

SEPTEMBER 27, 2023

A: Generative AI is here to change the whole industry. It is transforming many industries, but probably our industry was affected first, maybe a year earlier than most. So it’s like back in the day when I was a copywriter, I remember struggling sometimes to communicate my idea with my creative director.

Marketing AI 120

Marketing AI Copywriting Advertising Agencies Paid Search Agency 120

The Freeman Company

JANUARY 28, 2016

FreemanXP shares insights on how experiential helps growth in UK's creative industries

Creativity 40

Creativity 40

Martech

FEBRUARY 27, 2024

Trust the creative process At the heart of any influencer partnership is trust — trust in the influencer’s understanding of their audience and what content will resonate most effectively. Brands must respect this creative intuition, allowing influencers the freedom to craft messages that feel genuine and authentic.

Advertising Agencies 121

Advertising Agencies Branding Brand Identity Marketing & Strategy 121

Leading Results Rambings

OCTOBER 27, 2023

At Luna Creative Marketing, we understand that staying ahead in this fast-paced environment is paramount to the success of your brand. With every passing day, the methods, platforms, and techniques that drive successful content marketing strategies continue to evolve.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Content Marketing Content 98

Martech

APRIL 4, 2023

“I think we’re entering a very disruptive phase for creativity for designers, illustrators, video producers and writers,” said Paul Roetzer, CEO of Marketing AI Institute, at the recent MarTech Conference. “I Creative work at agencies. “In-house A real pain point for creative marketers is to stare at a blank piece of paper.”

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Marketing AI 114

Anyword

MARCH 25, 2024

“We wanted to have an impact within the industry,” Smale explained, “We wanted to make sure that our products and services are in front of the right people, but we needed more data on what would engage our specific audience — and what wouldn’t.” It’s been amazing.”Using It’s huge for us.”

Efficiency 98

Efficiency Content Click Rate Creativity 98

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Dusty DiMercurio is the Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Marketri

JANUARY 29, 2024

There’s No Time to Waste Generative AI is set to transform many industries, including marketing. It was highly creative, resulting in original campaigns that differentiated companies. And because it relied on humans who could only generate so much creativity, mental roadblocks were inevitable. It’s a real quandary for marketers.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

ClickDimensions

FEBRUARY 13, 2024

ClickDimensions is coming into a new stage of innovation and creativity which is really exciting for our customers, partners and colleagues. I want ClickDimensions to be an industry leader for many the SMB marketers across the globe. What are you most excited for when starting your new role at ClickDimensions?

SMB 98

SMB Advertising Agencies Ideal Customer Profiles Creativity 98

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. This includes changing your creative.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Branding Brand Identity 122

Sprout Social

DECEMBER 5, 2023

Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations? We asked social professionals outside of the majority demographic to weigh in, and got their take on what’s amiss in the industry and how we can chart a more inclusive path forward.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

SmartBrief - Marketing

MARCH 22, 2024

This scenario isn’t real, but the general feeling around AI in regard to employment has many segments of industry in panic mode. AI can hurt — and help If there’s an industry where that is rife with those possibilities, it’s essentially any type of content creation. As for the second notion, that might come even sooner.

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Atomic Reach

MARCH 31, 2024

Many colleagues and industry peers have encouraged me to share the insights and readings that fuel my creativity, strategy, and leadership at RAD AI, as well as how we navigate the diverse needs of our clients. Hi All, Jeremy Barnett, CEO and founder of RAD AI, here. Here's what's on my radar this month:

Peer-to-peer 52

Peer-to-peer Newsletter Creativity Marketing & Strategy 52

Oktopost

MARCH 6, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary The impact of artificial intelligence (AI) on the way brands communicate has many industry leaders curious about the future of marketing.

Marketing AI 94

Marketing AI Lead Ranking Ethics Marketing Qualified Leads 94

SmartBrief - Marketing

FEBRUARY 8, 2024

Artificial intelligence AI is revolutionizing DOOH advertising with smarter, more efficient creative production and dynamic creative optimization. Sustainability Sustainability is now a key focus in the DOOH industry, with more efforts being made to reduce its environmental impact.

Marketing AI 72

Marketing AI Allocation Mobile Advertising Paid Search Agency 72

Stevens & Tate

OCTOBER 18, 2023

These agencies possess exclusive proficiency, ensure cost-effectiveness, facilitate scalability, deliver industry insights, and produce quantifiable outcomes. Expertise and Industry Knowledge While evaluating prospective agency partnerships, thoroughly gauge their industry-specific experience and proficiency.

Advertising Agencies 94

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 94

Martech

APRIL 1, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you work for a growing small-to-medium-size consumer business. Create Ad Campaigns: Develop engaging ad creatives that align with your brand and resonate with the target audience. Understood?

Paid Content 89

Paid Content Campaigns Allocation Marketing AI 89

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Just 8% spotted a decrease in marketing creativity.

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98

Top Rank Marketing

SEPTEMBER 1, 2023

Thanks for taking the time to be with us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. Have you found a top B2B marketing news item we haven’t yet covered?

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Paid Content B2B Marketing B2B Planning 110