Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. Knowing your business is a key part of driving traffic to your site. Contrary to popular belief, linking to websites other than your own will actually drive traffic to your business as opposed to away. Image Source: HubSpot.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

DECEMBER 15, 2020

For example, take a look at the blog published by marketing and CRM software company, HubSpot. HubSpot publishes a lot of detailed and useful articles on subjects such as content marketing, web design, email marketing, SEO, and customer experience. Get started today–and generate more traffic and leads for your business.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Hubspot

MAY 7, 2020

In the most recent HubSpot Research survey , marketers reported that Facebook provides the biggest return on investment. When we talk about social media tactics we often discuss great creative, influencers, and copy. This is a trend we have been seeing at HubSpot. The world is numb to generic social media broadcasts.

Social Media 94

Social Media Hubspot Trends Media 94

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. The process was extremely creative, iterative, and collaborative. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. Of course, it was also often a matter of guess-and-check.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Lake One

JULY 9, 2020

Your site traffic is growing. If you’re a HubSpot user, it’s HubSpot lead flows to the rescue. What is a Hubspot Lead Flow. A HubSpot lead flow is a special kind of conversion unit that you set up in HubSpot. So what’s the difference between a HubSpot form and a lead flow? HubSpot Lead Flow Example.

Hubspot 52

Hubspot Sales Qualified Leads Lead Ranking Lead Scoring 52

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Hubspot

JULY 23, 2020

For instance, HubSpot has the Partner program, which offers unique benefits, including co-marketing opportunities. HubSpot Academy gives educational value to its audiences, so it was a great channel for partners to get involved. Having settled on the experiment, HubSpot's team then needed to stop and think through possible speed bumps.

Hubspot 80

Hubspot Campaigns Advertising Agencies Work Management 80

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). This chart shows the average increase in traffic and measurable business outcomes (leads and direct sales in some cases) from our clients. The average increase in traffic is 138% after 12 months. The average ROI is 7x!

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Lake One

APRIL 21, 2020

Startups and HubSpot. Many of those startups, through their venture fund or accelerator, get access to a special perk known as the HubSpot for Startups program. What is HubSpot for Startups. Is My Startup Ready for HubSpot? Which Hubs Should I Leverage From HubSpot? Two things we love here at Lake One.

Startups 52

Startups Hubspot Advertising Agencies Lead Gen 52

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. Working with our team at HubSpot Research , we ran our first survey in November/December of 2019 that went out to 3,400 global marketers. We are fortunate enough to work with a lot of brilliant marketers at HubSpot, so eight of our experts were internal. Our Creative Assets.

Acquisitions 94

Acquisitions Hubspot Lead Ranking Lead Scoring 94

Hubspot

AUGUST 27, 2019

Here, we're going to explore nine creative ways to use Instagram's Questions Sticker to properly engage your followers. For more inspiration, let's explore some creative ways influencers, celebrities, and brands use the Questions Sticker. But first, let's dive into how to use it. How to Use Instagram's Questions Sticker.

Creativity 100

Creativity Conference Paid Search Agency Tips 100

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. If you are ready to get more traffic to your site with quality content published consistently, check out our Weekly Blog Content Service.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? By setting goals, you can prioritize your efforts and manage your budget efficiently.

Social Media 313

Social Media Social Marketing Planning Tips 313

Hubspot

JULY 24, 2020

My admiration for the commercial led me to Erba , a creative agency offering a full range of marketing and advertising services. But what else can creative agencies offer? What is a creative agency? A creative agency, then, is one that offers services related to marketing and advertising. And how do they make money?

Advertising Agencies 93

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 93

Zoominfo

SEPTEMBER 16, 2020

generate organic traffic vs. lead generation) and be able to measure and track the success of the content on each one. If you’re in the B2B industry, you know HubSpot ’s instantly recognizable orange branding and logo. Different content does well on different channels, i.e You should know the exact goal of each channel (i.e

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Contently

JANUARY 23, 2020

HubSpot’s Website Grader. The folks over at HubSpot are masters of providing free tools and templates for digital marketers. That gives HubSpot the flexibility to get creative with interactive content, expanding into a wide variety of tools their audience would find useful. million backlinks alone.

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

Heinz Marketing

DECEMBER 27, 2023

Key Metrics for Evaluating Content Marketing Traffic Metrics : These are your bread and butter. However, it’s crucial to maintain a balance between data-driven insights and creative intuition. Let the numbers guide you, but don’t let them stifle the creative elements that make your content resonate with your audience.

B2B Marketing 62

B2B Marketing Top of Funnel Lead Ranking Planning 62

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. You might think someone like Braden would continue to climb the creative career ladder in content marketing. Braden’s story of pivoting from a creative career in content marketing to an analytical one isn’t as rare as you might think.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Webbiquity

FEBRUARY 16, 2021

If you’re considering using Instagram marketing for business promotion, check out these eight inspiring examples of B2B companies killing it on the platform in various creative ways. Clickable links – to drive website traffic with ease (for accounts with 10k+ followers). HubSpot: Lay a Bet on Instagram Video Marketing.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Envy

SEPTEMBER 30, 2022

When paid media is running, do you see a lift in direct, organic and social traffic? You need to understand your customer's pain point, have good speakers and get creative to make the webinar more interactive (think gamification, questions and fun). Strategic tools like HubSpot need bigger buy-in and are a major investment.

Marketing Budget Creation 107

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 107

Unbounce

FEBRUARY 11, 2021

But marketers have to be a little more creative with measuring performance if the ultimate goal is to generate phone calls or store visits. Google Ads and Facebook Ads offer Store Visits conversion types that allow marketers to see how ad interactions can influence foot traffic in a retail location such as a salon, shop, restaurant, or hotel.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Martech

DECEMBER 4, 2023

Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. Many B2B marketers struggle with poorly done and unattractive creative elements, including website design and functionality. the tactic positively impacts revenue or leads).

B2B Marketing 102

B2B Marketing Trends B2B Planning 102

Sprout Social

OCTOBER 25, 2022

Website traffic. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. That will give you a rough estimate of how your efforts translated to site traffic.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Optinmonster

JANUARY 14, 2024

In this article, we’ll dive deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing Global Report” by Semrush , HubSpot Marketing Trends Report , and Wyzowl. Articles with at least one video generate 70% more organic web traffic.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

SmartBug Media

MAY 12, 2022

Inbound content combines creativity and expertise, and it’s driven by data that gives the information you need to develop a strategy to meet and exceed your goals. Simply put, historical optimization means optimizing your "old" blog content so it's fresh, up-to-date, and able to generate even more traffic and conversions than it already does.

Inbound Marketing 105

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 105

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content.

Paid Search Agency 95

Paid Search Agency Lead Ranking Lead Scoring Companies 95

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Creative Bloq.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

NOVEMBER 16, 2020

Additionally — If you're a HubSpot customer, take a look at the new powerful integration between HubSpot and monday.com. Get creative when it comes to the analytics tools your team uses. We complement BigBrain with Looker, Google analytics 360, HubSpot, and Singular to make sure we don't miss anything.". Shay told me.

Marketing & Strategy 92

Marketing & Strategy Marketing Strategy Planning Work Management 92

Lake One

SEPTEMBER 23, 2021

It increases your website traffic. Doing this can drive more targeted traffic — and qualified leads — to your website. Image Source: HubSpot. When you run an ad, you need to pay for the ad spot and the creative. Image Source: HubSpot. It allows you to show them what you do. It will only cost time.

Inbound Marketing 80

Inbound Marketing Top of Funnel Planning Marketing Analytics Tools 80

Metadata

JANUARY 31, 2024

It’d be like HubSpot hosting INBOUND only to follow it up with one about outbound strategies. While that may be an extreme example, you can imagine the mixed message those conflicting narratives would send to HubSpot’s audience. The companies with the most successful events, like HubSpot INBOUND, build them around a central theme.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Martech

SEPTEMBER 16, 2022

Currently, content marketers measure success by looking at traffic, search rankings and leads. The most common teams that work with content marketing tools are those that deal with driving website traffic, engagement, leads and sales. Most respondents said they planned to increase content budgets and hire more content talent in 2022.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

SmartBug Media

MAY 30, 2023

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Source: HubSpot Let’s be honest—does any marketer really know what that means? But to increase traffic enough that it leads to an increase in conversions takes time and resources.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Directive Agency

JULY 31, 2023

Creativity and Innovation A lot of B2B marketing is stale. Being creative and different is going to give you a stand-out performance that stops the scroll and gets your audience to pay attention. HubSpots – “Make My Persona” Functional content is a great lead magnet when done right.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

BOP Design

APRIL 13, 2020

Many creative and agile B2B companies are learning to pivot during these trying times by deepening engagement online. Below are some helpful strategies for how to increase communication and traffic to your B2B website —now and into the coming months ahead. Source: HubSpot ). Embrace Video. Source: Neil Patel ). Source: Wyzowl ).

Design 127

Design B2B Case Study Case Studies 127

SmartBug Media

SEPTEMBER 5, 2023

But to focus solely on that would do everyone involved, from the creative to the client, a massive disservice. It can speed up processes, avoid traffic jams of data overload, and even predict the best routes to your target audience. This is an opportunity to elevate our work patterns, thought processes, and creativity tenfold.

Marketing AI 64

Marketing AI ROI Top of Funnel Work Management 64

Go Beyond SEO

JANUARY 25, 2024

With industry experts from Moz and Search Engine Journal touting substantial boosts in traffic, conversions, and revenue, it’s hard not to get on board with SEO as a pivotal ingredient to your business cocktail. Choosing the right SEO consultant services can lead to notable growth in traffic and revenue.

Consulting 60

Consulting SEO Lead Ranking Lead Scoring 60