Marketing Insider Group

JANUARY 29, 2024

We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. “ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.” Get ready to dive in. They’re the pillars of any solid content marketing strategy.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

Marketing Insider Group

APRIL 26, 2021

The most successful CMOs will be willing to reinvent their roles, get their hands a little dirty, think creatively, and challenge the status quo. Understanding how your organization fits into society can help you remain relevant and address current challenges and concerns authentically. Quieter work environments. Less stress.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Marketing Insider Group

SEPTEMBER 7, 2023

Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the moment. It requires courage: vulnerability at work starts by being willing to share shortcomings, failures, and weaknesses — and that’s the easy part. What is Vulnerability in the Workplace?

Lead Ranking 248

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 248

The Forward Observer

JANUARY 5, 2024

demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. And, interesting fact – he worked as an AmeriCorps Ranger in Canyonlands National Park in Utah! Any Insights Yet? Listen to the Interview… Links… Any Insights Yet?: Connect the Dots.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

Marketing Insider Group

SEPTEMBER 20, 2023

Quick Takeaways: There are many types of AI helping marketers scale and enhance traditional strategies. How Marketers Use AI: 6 Important Use Cases Personalization If you’ve worked in marketing for even a day, you know personalization is an absolute must to win new customers in every industry across B2B and B2C.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Marketing Insider Group

JANUARY 8, 2024

It’s important to understand that AI isn’t a replacement for professionals in the creative fields but rather a tool to complement them, enabling them to tackle complex tasks more efficiently and reach their full potential. Targeting these specific leads helps optimize time and resources by only engaging with the most probable buyers.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

The Forward Observer

FEBRUARY 23, 2024

Through interview vignettes, The Perfect Story also shares approaches from different storytellers, including the Sundance Institute cofounder, an executive producer of The Moth, the former creative director at Pixar, the TED Radio Hour podcast host, and many more. Edinger (Marketing Book Podcast interview) Rudy Ruettiger Creativity, Inc.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Marketing Insider Group

JULY 15, 2021

Marketers rely on creativity as much as they do data sets. Not sure which podcasts to choose when your imagination fuel tank hits empty and you feel like you’re going through the motions at work? The 21st Century Creative”. Grab those AirPods and spend time with “ The 21st Century Creative ” and host Mark McGuinness.

Thought Leadership 363

Thought Leadership Eye-Tracking Advertising Agencies Creativity 363

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Many major marketing tools already use AI models and machine learning to work behind the scenes. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Marketing AI 96

Marketing AI Content Marketing Enterprise Management Planning 96

ClickDimensions

FEBRUARY 13, 2024

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. ClickDimensions is coming into a new stage of innovation and creativity which is really exciting for our customers, partners and colleagues. Where do you draw inspiration from?

SMB 98

SMB Advertising Agencies Ideal Customer Profiles Creativity 98

Salesforce Marketing Cloud

APRIL 22, 2024

A one-page resume and a carefully crafted cover letter are important, but they can only go so far to help you get noticed. Show off your technical skills Demonstrate you’re ahead of the curve Get innovative and creative Highlight your values Ready to stand out? Today everyone can and should have an online portfolio sharing their work.

Ad Building 52

Ad Building Ideal Customer Profiles Acquisitions Creativity 52

Anyword

MARCH 25, 2024

The Challenge: Reaching the Right Audience Faster WardsAuto was struggling to effectively engage their target audience with the right content, and the team had a lack of relevant data to help guide their efforts. The Solution: Anyword as a Collaborator in WardsAuto’s Content Workflow WardsAuto chose Anyword to help optimize content.

Efficiency 98

Efficiency Content Click Rate Creativity 98

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Since then, we’ve invested in helping our customers with quality.” Conditional logic can also be used to control the questions, which helps identify the right prospect for a campaign.

Lead Gen 103

Lead Gen Paid Content Social Media Sales Qualified Leads 103

Contently

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. They typically sound something like this: “SALLY is a 30-year-old mom who drives a Subaru, lives in Chicago, makes $70K a year, and wants help overcoming the challenges of balancing her work and family responsibilities.”

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Top Rank Marketing

FEBRUARY 26, 2024

We’re here to help you make the right decision. A seasoned agency partner can help your company and its solutions stand out at a time where differentiation is absolutely vital. Explore case studies and work examples from past campaigns to verify that the agency has been able to follow through and deliver for tech clients. #3:

Advertising Agencies 99

Advertising Agencies Paid Search Agency Ad Agencies Allocation 99

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. These are powerful tools that can help your organization. You know, for work stuff.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

SmartBug Media

APRIL 23, 2024

In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. Embracing a theme can help bring your booth presence, transforming it into a destination within the trade show.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Trade Press Services

MARCH 18, 2024

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. If working with a literary agent, the agent will handle the pitch on the author’s behalf.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. Whether you’re looking to make the right hire or switch careers, it’s helpful to know what you need to thrive in each specialty. For ads, I want creativity. “Aren’t writers just writers?”

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Martech

APRIL 4, 2023

I think we’re entering a very disruptive phase for creativity for designers, illustrators, video producers and writers,” said Paul Roetzer, CEO of Marketing AI Institute, at the recent MarTech Conference. “I Creative work at agencies. “In-house A real pain point for creative marketers is to stare at a blank piece of paper.”

Paid Search Agency 113

Paid Search Agency Advertising Agencies Ad Agencies Marketing AI 113

Martech

OCTOBER 23, 2023

Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. It also allows us to target consumers more effectively and tailor creative to the viewing audiences.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Branding Brand Identity 121

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 95

Marketing Attribution Creativity Analytics Paid Search Agency 95

Salesforce Marketing Cloud

AUGUST 30, 2023

He said it helps him generate templates or starting points for essays. So it made me curious whether I could apply generative AI (not just ChatGPT) to my own work. Would it make me faster or more creative, and how? I go from meeting to meeting and often get to do my “real work” only late at night when I have some quiet time.

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Adobe Experience Cloud Blog

FEBRUARY 15, 2018

If you are a marketer, you probably think of yourself as a creative person, and when you think legal, maybe you think…not so creative. As someone with experience in both marketing and legal departments, I can say both are driven by a determination help the customer succeed. Help Me Help You. Legal wants to say yes.

Thought Leadership 265

Thought Leadership Marketo Creativity Paid Search Agency 265

SmartBrief - Marketing

MARCH 22, 2024

This article from Pew Research from last year analyzed workers and notes that mostly, “if AI can either perform their most important activities entirely or help with them,” that’s a job that is in danger of being performed by AI. “AI As for developers, the next Angry Birds app will still need human creativity just to germinate.

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Stevens & Tate

NOVEMBER 14, 2023

Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO. Tools like Google’s Keyword Planner can help you discover popular and relevant keywords.

Creativity 87

Creativity Optimization SEO Content 87

Martech

FEBRUARY 27, 2024

This burgeoning ecosystem, powered by content creators, influencers and the platforms that host their work, represents a significant shift in how value is created and consumed digitally. You can always turn to an agency for help finding your perfect creator partner.

Advertising Agencies 119

Advertising Agencies Branding Brand Identity Marketing & Strategy 119

Contently

FEBRUARY 4, 2020

2020 was projected to be the start of a creative renaissance. It delivered a serious blow to creative freelancers, and even if you’re not one, you should care. Many freelance creatives didn’t want to be employees. In December, we surveyed creative freelancers to find out what they thought of the new law.

Creativity 199

Creativity Studies Classified Ads Storytelling 199

Martech

OCTOBER 9, 2023

I was also able to interact with my fellow colleagues, catching up on all the pertinent issues affecting marketing and creative management. These digital tools (products and systems) help you automate and streamline processes, aggregate and manage data and ultimately reach your customers more effectively and efficiently.

Digital Asset Management 118

Digital Asset Management Work Management Marketing Management Distribution 118

Martech

DECEMBER 6, 2023

Can you recall a piece of content you were working on that was either all text or all imagery? As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Microsoft is also working on rolling out Copilot to SMBs.

Marketing AI 98

Marketing AI Enterprise Management Ethics Sample 98

Buffer

SEPTEMBER 6, 2022

We’ll help you identify signs of burnout and share advice from creators like Jack Appleby and Tori Dunlap on avoiding it entirely. However, the results are usually the same – you lose the motivation for creative output. But this is never helpful, especially when you only have insights from what they share online.

Creativity 120

Creativity Youtube Newsletter Comparison 120

SocialPilot

JANUARY 31, 2024

It helps you to evaluate your steps and learn from others’ mistakes. These case studies will help you know how to shape brand awareness, growth, and engagement in the B2B SaaS arena with influencer marketing. It will help you protect your strategy from possible down-slides and take note of beneficial tips. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Sprout Social

DECEMBER 6, 2023

Which platforms work best for B2B influencer marketing? Working with these individuals creates a unique opportunity to extend your brand’s reach into new and untapped audiences. This campaign won a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. Are you trying to expand into new markets?

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118