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How Creativity and Data Driven Marketing Help Develop Marketing Campaigns

Stevens & Tate

A lot of their marketing effort came from the instincts of their advertising agency’s creative team. It’s the agencies that merge data and creative to form the foundation of their marketing campaigns that tend to be the most successful. How Data Driven Marketing Can Support Creativity.

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Creative + Logic = Most Helpful Content Experiences

Content Marketing Institute

Is your content marketing right brain (creative) or left brain (logical)? Learn the difference a structured approach makes to help your content work smarter. Continue reading → The post Creative + Logic = Most Helpful Content Experiences appeared first on Content Marketing Institute.

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How to think like a scientist to help your creativity

ConvertKit

What if we approached our creative side hustles with the same data-driven mindset? Sometimes the best method for creative success is to hit refresh with a brand new perspective. A lot of creative types tend to overanalyze, and that can block their creative flows and make work harder than it should be. Is this useful?

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What Is Creative Automation and How Can It Help You Scale Ad Production

Bannersnack

8 minutes read Creative teams are under a lot of pressure. Creative variety is essential in advertising, but how do you scale production to meet demand? Creative variety is essential in advertising, but how do you scale production to meet demand? Through creative automation. What is creative automation?

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7 Secrets of Effective Management for Remote Employees and Teams

Putting these processes into practice can help provide clarity when teams collaborate in real-time. In this white paper, we will review in more detail the challenges that virtual team managers face as remote work accelerates and how companies are successfully overcoming these challenges with creative problem-solving.

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40 Advertisement Design Tips and Examples to Help You Stay Creative

Bannersnack

13 minutes read In the world of picture advertisement design, creativity is essential. The best news is that, despite what most people think, creative skills can be learned. The post 40 Advertisement Design Tips and Examples to Help You Stay Creative first appeared on Creatopy Blog.

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How a flywheel model can help grow your creative business

ConvertKit

That’s exactly the kind of journey you have to understand as a creative business owner. If you’ve hit a dead end with your creative business, or you’re thinking about scaling in a sustainable way that feels authentic to you, then it’s time to consider the flywheel model. How flywheels actually work for creative businesses.

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Why Gifting is the Secret to Successful ABM Campaigns

The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. This strategy can help you stand out and be the key differentiator in a crowded field. To rise above the digital noise, you need to connect with your audience in a new way. Let’s introduce gifting.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Either way, you're on the right track and we have just the thought-leaders to help you! Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started?