Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics. Google Analytics for Content Marketing: Where to Start.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative attributes. Why we care. Get MarTech! In your inbox.

Youtube 119

Youtube Optimization Ads Google 119

Heinz Marketing

MAY 26, 2022

Being creative isn’t exclusively reserved for your creative team. As our world becomes more automated and the tools and tech we adopt continue to transform business efficiencies, creative value becomes indispensable. . Creativity is not limited to artistry. A Culture of Creativity Must Be Intentional.

Creativity 110

Creativity Course Consulting Intent 110

Martech

OCTOBER 10, 2023

Google Ads has started rolling out Demand Gen globally so that all customers now have access. The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail. What is Demand Gen? Why we care. Get MarTech!

Cost per Acquisition 109

Cost per Acquisition Demand Ads Google 109

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Fostering a culture that values creativity more than data-based results.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 91

Marketing Attribution Creativity Analytics Paid Search Agency 91

Zoominfo

JUNE 30, 2019

Creativity is a difficult concept to put into words. So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Zoominfo

JUNE 27, 2019

Creativity is a tricky concept. As marketers, we all strive to be more creative —but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality? This guide to content marketing gives you three proven strategies that will revive and renew your marketing creativity.

Creativity 185

Creativity Content Marketing Planning Content 185

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.

Paid Search Agency 107

Paid Search Agency SEO Allocation Google 107

Contently

APRIL 5, 2022

Have any companies shaped the digital era more than Google and Facebook? Since its foundation in 1998, Menlo Park-headquartered Google has won the search engine war so consummately that it’s now a verb. Of course, one could argue that Google hasn’t always lived up to its core “don’t be evil” message.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Stevens & Tate

NOVEMBER 13, 2022

In much the same way you leverage creativity in your trade, you must be creative when it comes to your marketing. Creative real estate marketing starts with a rock solid online presence and strategy and, once established, can be built up on the foundational level. How to Nurture Your Leads with Email Marketing.

Creativity 116

Creativity Top of Funnel Planning Lead Ranking 116

Contently

FEBRUARY 8, 2023

There are days when you are inspired and creative and deliver the best risotto ever. Fortunately, Google Trends is a free tool to help solve these challenges. It can help you deliver the best content consistently and creatively. Such long-tail keywords found through Google Trends are easier to rank for. Another challenge?

Marketing AI 173

Marketing AI Trends Google SEO 173

Salesforce Marketing Cloud

AUGUST 30, 2023

Would it make me faster or more creative, and how? or Google Hangouts. Sometimes we have hand-drawn sketches, stock photography, or creatively edited images. As the “AI creative directors” we need to ensure we recognize these biases. I then asked him if ChatGPT makes him smarter. No, he said, just faster.

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. The new solution is intended to work with Google’s BigQuery and GenAI Foundation models to create an end-to-end campaign creation workflow.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Google 106

RebelMouse

NOVEMBER 9, 2023

Google has rolled out its November 2023 core update, marking this year's fourth core algorithm update. Google's November 2023 Core Update Google's November 2023 core update is currently underway and is expected to take up to two weeks for its full implementation to be completed.

Lead Scoring 100

Lead Scoring Lead Ranking Google CAN-SPAM 100

Marketing Insider Group

DECEMBER 4, 2023

measures up against the creativity of human writers. Our collaboration brought together unique insights that could redefine content strategies in the digital age, blending artificial intelligence with human creativity. Google treats AI content like any other, focusing on quality and relevance.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

RebelMouse

JANUARY 23, 2024

What do Google Search core updates and poor technical SEO have in common? In 2024, the online community desperately needs guidance as it attempts to keep up with Google's algorithm changes and SEO guidelines. Impact on Publishers and Marketers These updates can have a significant impact on the way your site ranks in Google Search.

Lead Scoring 52

Lead Scoring Lead Ranking CMS Development SEO 52

Atomic Reach

APRIL 3, 2023

Visual Art Meets AI-Backed Creative Intelligence RAD AI is proud to announce we're launching a new, first-of-its-kind product, RAD Visual Arts, in partnership with LNDMRK, today's most elite visual art agency. Reddit is one of the 600+ API connections we use as a resource for actionable creative intelligence.

Creativity 59

Creativity Advertising Agencies API Class 59

Contently

MAY 4, 2020

But in his new book The Hot Hand: The Mystery and Science of Streaks , Wall Street Journal reporter Ben Cohen connects the dots between sports, creativity, and a few other fields by exploring what happens when people think they’re “in the zone.” What about creatively? Have you ever experienced it as a reporter?

Creativity 157

Creativity Paper Statistics Impressions 157

Navigate the Channel

OCTOBER 26, 2022

With all the attention on automation platforms, marketing strategies that originate with human thought and creativity seem to get lost in the sauce. In true marketing success, automation works alongside creative ideas to move a marketing program ahead more quickly. The truth is that automation is not a catchall solution.

Marketing AI 65

Marketing AI Creativity Automation Marketing Automation Services 65

Zoominfo

AUGUST 12, 2018

Creativity isn’t a concept that can easily be put into words. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. Our examples highlight ways companies achieved branding success through creative marketing initiatives. It’s definitely creative, but they didn’t do the impossible.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. via Google. Sample sources can be facebook, google, twitter, linkedin (UTM source and medium elements must always be lowercase). This is part 7. What is UTM?

Marketing Analytics Tools 105

Marketing Analytics Tools Tagging Analytics Google 105

Marketing Insider Group

NOVEMBER 28, 2022

The magic of their services lies in the combination of their software platform and their creative account management teams. RevBoss already had a good digital marketing strategy in place, using their own platform for lead generation as well as Google AdWords. The Problem: A Need for More Consistent Content.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Search Engine Journal

MAY 5, 2022

Take advantage of Google Keywords Planner despite its limited functionality. The post 9 Creative Ways To Use Google’s Keyword Planner Tool appeared first on Search Engine Journal. Here are 9 ideas to help you maximize its insights for SEO.

Keywords 95

Keywords Creativity Tools SEO 95

Martech

APRIL 20, 2023

However, we’d be remiss if we didn’t tell you about Google’s plans to use AI for generating unique ads using materials provided by human marketers. Proxima has added AI to its proprietary database of 55 million B2C shoppers to generate audiences for prospecting on Meta, Google and TikTok. Mobiquity Technologies’ ATOS 2.0

Paid Search Agency 94

Paid Search Agency Ads Google Product 94

Martech

MAY 23, 2023

Here’s a recap of everything you need to know from Google Marketing Live, with links to full coverage of each major announcement. Google Ads lets you create campaigns using conversational AI You can now create Google Ads campaigns with Google AI-driven chat directly within the Google Ads interface. Why we care.

Marketing AI 81

Marketing AI Google User-Generated Content Advertisements 81

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. It’s about what lights up the Google search bar, too. In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Valasys

MAY 8, 2023

Google Ad Manager and Google Marketing Platform are two of Google’s most well-known tools for marketing and advertising. With a primary focus on ad serving and revenue optimisation, Google Ad Manager provides publishers with a platform to manage their ad inventory.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Google is helping more advertisers try their most automated campaign type, Performance Max. Shorts are limited to one minute in length and advertisers may want to tighten up and hone in creative, given the timeframe.

Google 116

Google Lead Ranking Paid Search Agency Planning 116

Marketing Insider Group

MARCH 25, 2017

Subscribe to the show for automatic updates: iTunes, SoundCloud, Stitcher, Google Play Travel and creativity seem to go hand-in-hand (and then they go skipping down the street in some foreign land). The post How Travel Affects Creativity: An Exploration for Content Marketers appeared first on Unthinkable. And how can we.

Creativity 135

Creativity Content Marketing Content Marketing 135

Hubspot

APRIL 20, 2021

In this post, we'll take a deep dive into how these brands thought about virtual offsites in a creative way. The company sent a Google Form to employees to share any ideas for activities and sessions they could do during the virtual offsite. Another company thinking about virtual offsites creatively is First Round Review.

Creativity 96

Creativity Brand Identity Branding Wikipedia 96

Sprout Social

APRIL 9, 2020

There are certain assumptions you can make about what creative assets will resonate most with your target audience based on industry benchmarks, platform demographics and general observations. But why assume when you can take the guesswork out of it with creative testing? . Creative assets and messaging pave the path to those goals.

Social Media 137

Social Media Creativity Webinar Metrics Media 137

ConvertKit

DECEMBER 28, 2021

What if we approached our creative side hustles with the same data-driven mindset? Sometimes the best method for creative success is to hit refresh with a brand new perspective. A lot of creative types tend to overanalyze, and that can block their creative flows and make work harder than it should be. Is this useful?

Creativity 81

Creativity Youtube Paper Video Marketing 81

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 119

Marketing Analytics Tools Marketing Attribution Analytics Google 119

RebelMouse

JANUARY 23, 2023

Now, Google is entering the AI race, announcing it has plans to release its own chatbot in 2023. It can be used to generate creative writing, create automated translations, and even generate personalized responses to emails. ChatGPT’s quick success has sounded an alarm over at Google.

Google 52

Google Copywriting User-Generated Content Linkedin 52

SmartBug Media

SEPTEMBER 8, 2021

A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. Google can’t interpret the video content on its own, but with a transcript, it can understand what your video is about and when it’s relevant to searchers. Provide a text-based rendition of the video.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. We recommend adding both to all Google Ads accounts, best of all, they don’t require extra cost nor technical knowledge. You just need to be creative.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156