Martech

APRIL 12, 2024

One factor driving this trend is the increasing importance of customer experience (CX), which is improved through timely data gathering, AI-assisted segmentation and the personalization of interactions. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Looking for a CDP?

Enterprise Management 97

Enterprise Management Work Management Marketing Management Marketing AI 97

Sprout Social

JANUARY 23, 2023

We just have to get creative and stay focused. React quickly The days of taking three to four months to evaluate a trend are over. When it comes to execution, I’m focusing on open lines of communication, creativity and quality over quantity. Get creative As marketing budgets shrink, you have to get more targeted.

Planning 123

Planning Ad Building Marketing Budget Budget Programs 123

Top Rank Marketing

DECEMBER 6, 2023

For over 22 years , we’ve had the honor of helping a diverse array of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Aberdeen

SEPTEMBER 10, 2019

Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. The Power of Data-Driven Creative. For too long, there’s been a line in the sand between data-driven marketing activities and creative ones.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1 How to Take Advantage of Video Trend #1 2.1.1 Innovators Leading the Charge With Video Trends 2.2.1 Dig Deeper into Messaging 4.2

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Martech

MAY 3, 2022

The announcement came at the Forrester B2B Summit in Austin, Texas. A full-service creative solution for LinkedIn ads. Precision marketing provider Integrate has announces new capabilities for Precision Social and Cross-Channel Insights within its Demand Acceleration Platform. What Precision Social does. Processing.Please wait.

Advertising Channels 87

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 87

Top Rank Marketing

OCTOBER 20, 2023

Richard Murphy, Director, Editor in Chief at ServiceNow While AI promises some significant advancements from revolutionizing creativity to optimizing workflows, it’s important to remember the foundational rule: garbage in, garbage out. Of course the tech industry isn’t a stranger to such hype cycles.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

B2B Digital Marketer

MARCH 14, 2024

Creative approaches to overcome the common challenges in marketing execution. 00:01:56 – 00:02:39) Revealing research with Forrester, George shows that only 1% of marketing leaders are satisfied with their content strategies, highlighting a gap in strategy execution. (00:03:43 What role does AI play in marketing?

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

ClickZ

NOVEMBER 28, 2019

We will continue to see a lot of discussion and insights around trust, and it will be one of the major trends for 2020. And Acoustic is the only one that is really focused just on the marketer, not on the broader marketing and sales support creative, that some of our larger competitors are focused on.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Factors such as economic conditions, industry trends, and technological advancements can all impact the buyer’s journey. Delivering the content we ‘think’ our customers want has proven ineffective. What can we do to change that?

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

Metadata

FEBRUARY 5, 2024

We built a brand by punching up, being memorable, conducting a lot of experiments, and taking big bets,” shared Melissa Rosenthal , ClickUp’s former Chief Creative Officer. And our creative team is producing multiple videos a week that we’re leveraging on social media about different workplace trends and hot topics.”

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Biznology

JUNE 30, 2021

In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. Agile — the ability to develop creative solutions and adapt quickly. Collaborative — a great partner across every function of the business.

CMO 104

CMO Planning Work Management Paid Search Agency 104

Martech Advisor

NOVEMBER 5, 2019

Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. This trend is already followed by programmatic advertising making its way into this new medium.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

The Point

AUGUST 16, 2019

For example, use the subject line to describe the offer, and the preview text to deliver a key benefit or two: New Forrester Report on 2019 B2B Buyer Trends 7 key ways marketers should adapt to today’s buyer behavior. 5 Tips for More Effective Email Preview Text Click To Tweet.

Effectiveness 157

Effectiveness Tips Forrester CAN-SPAM 157

Zoominfo

AUGUST 12, 2018

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. AI Trends by Sector. Forrester forecasts one million U.S. jobs by 2025.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

The Point

SEPTEMBER 25, 2018

These comments align with industry studies (most recently: Forrester ) bemoaning the inability of B2B marketers to fully leverage marketing automation to its full capability, most specifically in areas like lead nurturing and customer marketing. What can be improved? It’s not enough to simply train a client how to use the technology.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Top Rank Marketing

OCTOBER 4, 2023

The business landscape of 2023 includes a wealth of B2B influencers who are shaping and elevating the future of marketing for 2024 and beyond.

B2B Marketing 104

B2B Marketing B2B DemandBase Conference 104

Zoominfo

OCTOBER 23, 2019

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester forecasts one million U.S. jobs by 2025. jobs by 2025.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Content4Demand

FEBRUARY 15, 2023

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. How 2022’s Marketing Trends Are Shaping 2023 Tuesday, February 28, 11:25 a.m. to 11:55 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. Algorithms change, platforms go in and out of fashion, consumer usage trends shift. in savings.

ROI 100

ROI Work Management Marketing Management Case Studies 100

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). Our thinking can get off track in thinking about, “How do I get what I want?”

Paid Search Agency 292

Paid Search Agency B2B Sales Marketing & Strategy CMO 292

Strategic-IC

APRIL 23, 2023

Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. So with new technologies and new strategies constantly emerging – what ABM trends and changes can we expect to see in 2023 and beyond? Top ABM trend predictions for 2023 1. Yet ABM has flourished.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. Obviously, Forrester is very interested in the subject: Of course, Lee Odden was on site and lectured on Millennials. Future Trends.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. It’s why Forrester predicts marketing automation platforms will grow 3%, despite an overall decline in marketing technology.

Enterprise Management 61

Enterprise Management Marketing Budget Work Management Marketing Automation Services 61

Only B2B

MARCH 6, 2024

You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

KoMarketing Associates

MARCH 2, 2017

Ultimately it was the creativity of the graphic that caught my attention first. In mid 2015, Forrester Analyst Lori Wizdo wrote an article highlighting the B2B buyer journey and the various channels and vehicles prospective buyers seek information. The B2B Funnel Revolution: Did You Miss It? B2B Buyer Journey Mapping Basics.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

Content4Demand

JUNE 27, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Invest in Creativity. Forrester: CMOs Face Creative Rut While Overspending on Technology. CMOs are succeeding in standing out, but only as the fastest-growing spenders among C-suite executives. Digital Digest.

Account Based Marketing 60

Account Based Marketing ABM Paid Search Agency Content 60

Porch Group Media

SEPTEMBER 9, 2020

In fact, respondents reported that almost 32% of work has shifted from external agencies to in-house teams and this trend is only expected to grow. Types of work brought in-house include: 53% – Social Marketing 33% – Creative Production/Content 42% – Video, podcast and photography work 42% – Creative concepting.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Salesforce Marketing Cloud

FEBRUARY 14, 2022

That trend is expected to continue this year, posing big questions and even bigger implications for sales leaders. Leave room for creativity. For sales trainer and CEO of JB Sales John Barrows, a key part of keeping reps interested in their work is creativity. “If A record-shattering 4.5 Barrows asked.

Work Management 98

Work Management Customer Surveys Training Forrester 98

Top Rank Marketing

AUGUST 14, 2023

There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. It is creativity and data, human and technology. Or do think of an exciting opportunity to impact an industry projected to reach $1.8 Statista ).

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

SpotMe Blog

JUNE 13, 2023

They stay on top of trends and regulations in the pharma event space. They know the industry inside and out, staying on top of the latest technologies, trends, and regulations regarding HCP engagement and omnichannel strategies. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

ClearVoice

SEPTEMBER 1, 2020

To explore such topics, I spoke with Somer Simpson , VP of Product Management at Quantcast, to help navigate some of the latest industry trends as well as what Quantcast is doing to excel on a playing field currently dominated by powerhouses such as Google and Facebook. Basically the who and what people are interested in of trends.

Budget Programs 71

Budget Programs Content Privacy Paid Search Agency 71

Brandpoint

JUNE 7, 2018

This year featured more in-depth sessions and workshops on digital trends. Why attend: Attendees learn about strategy, trends, storytelling, optimization, advertising, content, insights and more to help “take your brand to the next level.” Forrester’s B2B Marketing & Sales Forum. Host: Forrester.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Televerde

DECEMBER 19, 2017

Marketers who follow state-of-the-art business practices—aka “modern marketers”—are more successful than those who don’t keep up with current trends. According to a Forrester survey of marketing decision makers in the U.S. 1] Forrester. That means that 89% of marketers have quite a bit of catching up to do. Click To Tweet. .

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

Vidyard

DECEMBER 16, 2020

It’s all about getting creative and thinking about how buyers want to engage in this new world, not how you want to sell.”. In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D., In Forrester Research’s Predictions 2021: B2B Sales report, authors Principal Analyst Mary Shea, Ph.D.,

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Content4Demand

NOVEMBER 1, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay this October in content marketing. Forrester B2B Marketing & Sales 2018: Meeting the Business Consumer on Their Terms Requires Dynamic, Customer-First Experiences. If “ The Office ” Characters Had Email Signatures. your content.

Top of Funnel 59

Top of Funnel Forrester Content Marketing Proposals 59

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes. Don’t be afraid to get creative and lean into the unknown.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98