Remove creative survey
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2024 Predictions: Retail media networks

Martech

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Forrester categorized RMNs as an “emerging” technology, signaling that growth, as well as growing pains, are to be expected.

Media 124
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Survey: 50% of Marketers Have No Plans to Use AI in Their Existing Strategies

KoMarketing Associates

Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future. Only 39% said that AI can play a role in creative development at their company, and just 34% believe it can provide insights into additional business functions.

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Focus on Talent: 25 B2B Influencer Marketing Experts To Follow In 2024

Top Rank Marketing

For over 22 years , we’ve had the honor of helping a diverse array of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

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AI-powered features to look for in customer data platforms

Martech

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Content personalization is currently the purpose for which most organizations are utilizing AI, according to the PwC CMO Survey, Fall 2023. Looking to take control of your data?

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Beyond Beige: Ardath Albee’s Blueprint for Buyer-Driven B2B Strategies

Content Standard

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. Delivering the content we ‘think’ our customers want has proven ineffective.

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Elevate B2B Marketing News Weekly Roundup: CMO Tech Budgets Hold Steady, Ad Index Grows, & LinkedIn’s AI Push

Top Rank Marketing

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

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Why Marketing Automation Customers are Migrating Downstream

The Point

These comments align with industry studies (most recently: Forrester ) bemoaning the inability of B2B marketers to fully leverage marketing automation to its full capability, most specifically in areas like lead nurturing and customer marketing. (Our It’s not enough to simply train a client how to use the technology.