KoMarketing Associates

APRIL 21, 2020

Albert and Forrester published the “Harnessing AI’s Potential” report, and statistics suggested that just 26% of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice. This means that they collaborate with AI, rather than operate it.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

Aberdeen

SEPTEMBER 10, 2019

Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. The Power of Data-Driven Creative. For too long, there’s been a line in the sand between data-driven marketing activities and creative ones.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

DivvyHQ

JANUARY 20, 2020

Automation and creativity don't naturally fit together in most cases. But by using technology to automate tedious or repetitive tasks, content creators and marketers have more free time to allow their brains to be creative. Let's explore this idea a little deeper, shall we?

Creativity 53

Creativity Automation Content Forrester 53

Zoominfo

OCTOBER 23, 2019

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester forecasts one million U.S. AI Priorities and Plans. jobs by 2025.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

KoMarketing Associates

AUGUST 14, 2019

A new report from Albert and Forrester titled “Harnessing AI’s Potential” found that only 26 percent of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice. Marketers have adopted artificial intelligence (AI) and begun to integrate it into their overall strategies.

Marketing AI 120

Marketing AI Marketing Report Planning Forrester 120

DivvyHQ

JANUARY 20, 2020

Automation and creativity don't naturally fit together in most cases. But by using technology to automate tedious or repetitive tasks, content creators and marketers have more free time to allow their brains to be creative. Let's explore this idea a little deeper, shall we?

Creativity 52

Creativity Automation Content Forrester 52

DivvyHQ

JANUARY 20, 2020

Automation and creativity don't naturally fit together in most cases. But by using technology to automate tedious or repetitive tasks, content creators and marketers have more free time to allow their brains to be creative. Let's explore this idea a little deeper, shall we?

Creativity 52

Creativity Automation Content Forrester 52

Martech

JANUARY 4, 2024

She is also co-host of the “Freelance Writing Coach” podcast and co-teacher of “Creative Class,” a podcast on the business side of freelancing. By leveraging social media and influencer partnerships, Kaleigh grew the business to generate five-figure profits while she was attending college and working full-time.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Sprout Social

JANUARY 23, 2023

We just have to get creative and stay focused. When it comes to execution, I’m focusing on open lines of communication, creativity and quality over quantity. Get creative As marketing budgets shrink, you have to get more targeted. This is the time for creativity. If something changes, let them know immediately.

Planning 124

Planning Ad Building Marketing Budget Budget Programs 124

B2B Digital Marketer

MARCH 14, 2024

Creative approaches to overcome the common challenges in marketing execution. 00:01:56 – 00:02:39) Revealing research with Forrester, George shows that only 1% of marketing leaders are satisfied with their content strategies, highlighting a gap in strategy execution. (00:03:43 What role does AI play in marketing?

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Biznology

MAY 31, 2017

But leveraging creative resources across multiple videos is a very cost-effective way to reach different audiences and reinforce your messages in different channels. The “basic” requirements, as depicted by Forrester ’s Lori Wizdo , are shown below. Map videos to the customer experience.

Paid Search Agency 182

Paid Search Agency Video Marketing Forrester Webinar Metrics 182

Top Rank Marketing

DECEMBER 6, 2023

For over 22 years , we’ve had the honor of helping a diverse array of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Madison Logic

AUGUST 11, 2022

NEW YORK, NY – August 11, 2022 – Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been recognized as a Contender in the new report, The Forrester Wave™: B2B Advertising Solutions, Q3 2022. The Forrester Wave Methodology Overview. Visit madisonlogic.com for more information.

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

KoMarketing Associates

NOVEMBER 6, 2019

According to a report published by Albert and Forrester titled “Harnessing AI’s Potential,” only 26% of marketers who have fully adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice. This indicates that they collaborate with AI, rather than operate it.

Marketing AI 121

Marketing AI Advertising Channels Forrester Marketing & Strategy 121

Heinz Marketing

SEPTEMBER 25, 2021

Forrester analysts share their insights into what chief executive of emerging B2B companies are looking for to build their revenue engine. Typically, many brands think that “content is king”; however, the magic of creativity is making a comeback. What Emerging Company CEOs Really Expect of Marketing and Sales Leaders.

B2B 98

B2B B2B Sales Webinar Metrics Forrester 98

Martech

MAY 3, 2022

The announcement came at the Forrester B2B Summit in Austin, Texas. A full-service creative solution for LinkedIn ads. Precision marketing provider Integrate has announces new capabilities for Precision Social and Cross-Channel Insights within its Demand Acceleration Platform. What Precision Social does.

Advertising Channels 85

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 85

Top Rank Marketing

OCTOBER 20, 2023

Richard Murphy, Director, Editor in Chief at ServiceNow While AI promises some significant advancements from revolutionizing creativity to optimizing workflows, it’s important to remember the foundational rule: garbage in, garbage out. Of course the tech industry isn’t a stranger to such hype cycles.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Additionally, some campaign-oriented platforms are integrating content creation via large language models (LLMs) for image or text generation, to be used to develop ad campaign creative or email marketing messaging.

Enterprise Management 91

Enterprise Management Work Management Marketing Management Marketing AI 91

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Additionally, some campaign-oriented platforms are integrating content creation via large language models (LLMs) for image or text generation, to be used to develop ad campaign creative or email marketing messaging.

Marketing AI 92

Marketing AI Enterprise Management Features Marketing Management 92

Adobe Experience Cloud Blog

JULY 22, 2021

In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period. These limitations are what has brought (and continues to bring) thousands of marketers to Bizible.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Content Standard

OCTOBER 31, 2019

You’d probably also have “creative type” written down, and “appreciator of data.” Some claim that 2020 will be the year of the science-minded CMO, that science-based marketing will finally take precedence over creative efforts. If you believe the experts, it’s science.

Creativity 41

Creativity Trends CMO Top of Funnel 41

Biznology

JUNE 30, 2021

In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. Agile — the ability to develop creative solutions and adapt quickly. Collaborative — a great partner across every function of the business.

CMO 104

CMO Planning Work Management Paid Search Agency 104

Content Standard

NOVEMBER 16, 2023

According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up. Delivering the content we ‘think’ our customers want has proven ineffective.

Marketing & Strategy 92

Marketing & Strategy Buyer Personas B2B Emarketing 92

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Under pressure to prove ROI at every turn, CMOs are sacrificing creativity for a more trackable but potentially less effective strategy. . In turn, they don’t divert spend from creative efforts.

Brand Identity 170

Brand Identity Branding Advertising Agencies Paid Search Agency 170

ClickZ

JANUARY 15, 2021

Jivox’s Dynamic Creative technology drives engagement and digital commerce across paid and owned media, delivering ROI by reducing production costs and increasing media performance using big data, AI/machine learning, Dynamic Creative Optimization (DCO), and identity technologies.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Atomic Reach

FEBRUARY 23, 2023

Influencer Marketing Solution (IMS) use has exploded, and now accounts for as much as 25% of brands’ influencer spend, according to Forrester. RAD AI uses artificial intelligence technology to remove any potential bias from the creative decision-making process. Redditors are having 350k+ individual conversations every day.

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. Get a more complete understanding of the changing B2B marketplace by reading the Forrester report, The Future of B2B Marketing. .

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

eTrigue

FEBRUARY 23, 2022

Yet Forrester in a 2021 report states: “Nine of ten new partner/vendor relationships fail to return value, should you need them”. Include if needed the traditional/creative marketing steps in the mix. Vendors need more business value from partners and might need new ones. Add a dose a data to spike your chances of success.

Advertising Agencies 78

Advertising Agencies Marketing Automation Services Lead Ranking Vendors 78

The Point

SEPTEMBER 25, 2018

These comments align with industry studies (most recently: Forrester ) bemoaning the inability of B2B marketers to fully leverage marketing automation to its full capability, most specifically in areas like lead nurturing and customer marketing. It’s not enough to simply train a client how to use the technology. Customers need a plan.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Zoominfo

AUGUST 12, 2018

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester forecasts one million U.S. AI Priorities and Plans. jobs by 2025.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Top Rank Marketing

JUNE 30, 2023

MarketingWeek Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030 Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Martech

MARCH 15, 2023

Here are some examples that I’ve pulled from a variety of creative marketing firms: Integrity, accountability, listening, simplifying, persevering, collaborating. As a result, they are more comfortable saying no to unreasonable budgets or deadlines or uninformed requests from stakeholders to change their creative direction.

Rules 81

Rules Advertising Agencies Paid Search Agency Lead Ranking 81

Martech

SEPTEMBER 28, 2021

It’s really important that marketers leverage your existing marketing elements creatively to help sales close deals with key accounts,” Didner said. Using these marketing tools creatively in coordination with sales is the beginning and end of the definition of ABM, according to Didner. Defining ABM broadly.

Account Based Marketing 99

Account Based Marketing ABM Campaigns Paid Search Agency 99

QuanticMind

JUNE 22, 2023

Who knows: A new report from Forrester predicts that artificial intelligence will lead to the loss of 33,000 US advertising agency jobs by the end of the decade. This article takes a look at some of the positions that may be most at risk. Keep tabs on all of this year’s winners with this handy, regularly updated list.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Ads 52

Metadata

FEBRUARY 5, 2024

We built a brand by punching up, being memorable, conducting a lot of experiments, and taking big bets,” shared Melissa Rosenthal , ClickUp’s former Chief Creative Officer. And our creative team is producing multiple videos a week that we’re leveraging on social media about different workplace trends and hot topics.”

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

The Point

AUGUST 16, 2019

For example, use the subject line to describe the offer, and the preview text to deliver a key benefit or two: New Forrester Report on 2019 B2B Buyer Trends 7 key ways marketers should adapt to today’s buyer behavior. 5 Tips for More Effective Email Preview Text Click To Tweet.

Effectiveness 157

Effectiveness Tips Forrester CAN-SPAM 157