Marketing Insider Group

JANUARY 8, 2024

It’s important to understand that AI isn’t a replacement for professionals in the creative fields but rather a tool to complement them, enabling them to tackle complex tasks more efficiently and reach their full potential. AI improves efficiency and elevates the overall customer experience, a critical factor in the competitive B2B landscape.

Marketing AI 260

Marketing AI B2B Marketing Planning Allocation 260

Marketing Insider Group

APRIL 26, 2021

Customer experience, trust, and product quality are quickly becoming top priorities for customers. The most successful CMOs will be willing to reinvent their roles, get their hands a little dirty, think creatively, and challenge the status quo. Quieter work environments. Marketers are more optimistic than ever before.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Salesforce Marketing Cloud

APRIL 22, 2024

Show off your technical skills Demonstrate you’re ahead of the curve Get innovative and creative Highlight your values Ready to stand out? Today everyone can and should have an online portfolio sharing their work. But as the cliche goes, “how can I gain experience if no one will hire me without experience?”

Ad Building 52

Ad Building Ideal Customer Profiles Acquisitions Creativity 52

Webbiquity

JANUARY 25, 2024

As a small business owner, embracing innovation and ensuring that your company is geared towards supporting creativity and pushing the boundaries is vital to help you stay relevant and ensure you continue to offer value to customers. Avoid Becoming Too Efficient Business “best practices” often lean toward leaner models of working.

First-Mover Advantage 149

First-Mover Advantage Dwell Paid Search Agency Bandwidth 149

Marketing Insider Group

JULY 15, 2021

Marketers rely on creativity as much as they do data sets. Not sure which podcasts to choose when your imagination fuel tank hits empty and you feel like you’re going through the motions at work? The 21st Century Creative”. Grab those AirPods and spend time with “ The 21st Century Creative ” and host Mark McGuinness.

Thought Leadership 363

Thought Leadership Eye-Tracking Advertising Agencies Creativity 363

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today!

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

ClickDimensions

FEBRUARY 13, 2024

ClickDimensions is coming into a new stage of innovation and creativity which is really exciting for our customers, partners and colleagues. Thanks to the creative people I work with and our amazing business partners, we will steer the company towards a fruitful new year. Where do you draw inspiration from?

SMB 98

SMB Advertising Agencies Ideal Customer Profiles Creativity 98

Top Rank Marketing

FEBRUARY 26, 2024

Big Tech continues to experience painful job cuts and layoffs , while players throughout the space are struggling against tight budgets, stagnant growth and thickening competition. But through our experience, we also know what goes into creating an effective brand-agency partnership. 4: Brings creativity to the table.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

SmartBug Media

APRIL 23, 2024

In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. Every facet of your booth, from the color schemes and messaging to the graphics and interactive elements, must consistently present a cohesive brand experience.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Martech

APRIL 27, 2023

It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Leading marketers use automation to enhance creativity and engineer more impactful brand experiences. Leading marketers use automation to enhance creativity and engineer more impactful brand experiences.

Marketing AI 115

Marketing AI Automation Marketing Automation Services Ad Building 115

Martech

FEBRUARY 15, 2024

working particularly in marketing, holding positions of in-house marketing managers, freelancers and affiliate marketing managers.” Users can access informative tooltips, data analytics, CPC calculation, tracking setup, and AI-generated creatives. It also has campaign metrics, faster creative launch and instant error validation.

Marketing AI 97

Marketing AI Enterprise Management CPC Cost Per Click 97

Trade Press Services

MARCH 18, 2024

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. If working with a literary agent, the agent will handle the pitch on the author’s behalf.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Many major marketing tools already use AI models and machine learning to work behind the scenes. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Marketing AI 93

Marketing AI Content Marketing Enterprise Management Planning 93

Go Beyond SEO

MARCH 9, 2023

The user experience will become more personalized, and user data more private, so marketing will need to develop more creative strategies to find leads. The third phase of the web is focused on three primary components: It allows users more control over their own experience on the web. What To Expect from Web 3.0

Digital Marketing Funnels 139

Digital Marketing Funnels Marketing & Strategy Top of Funnel Paid Search Agency 139

Contently

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. They typically sound something like this: “SALLY is a 30-year-old mom who drives a Subaru, lives in Chicago, makes $70K a year, and wants help overcoming the challenges of balancing her work and family responsibilities.” Entertain them?

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

Martech

FEBRUARY 19, 2024

I work with CMOs, helping them build best-in-class marketing teams, among other things. Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. Unlocking innovation and growth Diverse skill sets incubate creativity. Evaluating expertise against emerging needs is vital.

First-Mover Advantage 113

First-Mover Advantage Terms and Conditions Work Management Loyalty 113

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Join Enterprise Lite to work with all of these analysts and influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today!

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Oktopost

APRIL 13, 2023

David also reveals why focus is key when prioritizing projects, and tactics and how it helps his team stay mindful of what is working. He talks about the importance of measuring initiatives and gaining insights in order to craft the next creative endeavor.

Resources 118

Resources Work Management Tactics Marketing Management 118

Salesforce Marketing Cloud

AUGUST 30, 2023

So it made me curious whether I could apply generative AI (not just ChatGPT) to my own work. Would it make me faster or more creative, and how? According to a recent Salesforce study, 40 percent of desk workers don’t know how to effectively use generative AI at work. My team members have reported similar experiences.

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Retail influencers! Markus Husemann-Kopetzky Score: 60.29

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech

FEBRUARY 27, 2024

This burgeoning ecosystem, powered by content creators, influencers and the platforms that host their work, represents a significant shift in how value is created and consumed digitally. Instead, focus on building relationships with influencers who are enthusiastic about your brand and can share their genuine experiences with their followers.

Advertising Agencies 116

Advertising Agencies Brand Identity Branding Marketing & Strategy 116

Content Standard

DECEMBER 14, 2023

In this episode, we talk to the marketing leader behind that evolution, Dusty DiMercurio, about how to ensure content marketing plays a high-impact role in the business, from the content activation strategies that work to the kinds of wins that get Sales and the C-suite to lean in.

Top of Funnel 92

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 92

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Thanks to advancements in remote work technology and the growing demand. For writers, this gives them more diverse opportunities, whether in blog and creative writing or technical and business writing.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

illumin

APRIL 9, 2024

If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Like with all advertising, strong creatives are at the heart of success. They need to apply the same levels of creativity they do for TV commercials – if not more.

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

Navigate the Channel

SEPTEMBER 27, 2023

You’ve heard the phrase, or perhaps you’ve said it yourself to explain behavior or interaction with graphic artists, video editors, illustrators, writers or designers in your company or team: “They’re such a creative type.” Summarizing, Kaufman wrote, “The average correlation between neuroticism and creative achievement was zero.

Creativity 65

Creativity Effectiveness Marketing Proposals Work Management 65

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. More personalized experiences by humans and AI working together Humans aren’t going to be taken out of the customer experience entirely in 2024. Every year the bar gets raised.

Marketing AI 142

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 142

Martech

MARCH 28, 2023

Do you consider the connection between your creative work and your customer’s neural circuitry? As you package your message into a creative art form, you attempt to elicit thoughts, feelings, emotions and behavior. Crisp suggests poor experiences can induce pain during the “use” stage.

Advertising Agencies 132

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 132

Sprout Social

JUNE 2, 2022

For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy. Creative block is not one-size-fits-all.

Creativity 115

Creativity Barriers Social Media Deliverability 115

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Contently

FEBRUARY 2, 2021

I can become warm and cozy like a hot cup of Campbell’s soup on a frosty day, blow through dusty dirt roads in an open-top Jeep Wrangler, or shift into transforming work processes using an AI platform to identify risks and eliminate obstacles so your projects deliver on time. For ads, I want creativity. Career Trajectory.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Martech

SEPTEMBER 22, 2023

For much of this year, most of the discussion focused on generative AI capabilities as stand-alone applications, available directly through web-based chatbot experiences or through AI-driven third-party applications. Then, the operations/martech team loaded and tested creative assets and content into templates. That’s changing rapidly.

Digital Asset Management 115

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 115

Martech

DECEMBER 21, 2023

The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture. Folloze ’s added Folloze GeneratorAI to its no-code B2B Buyer Experience Platform. Zeotap ’s AdaTM is a conversational AI solution added to the company’s customer data solution.

Marketing AI 115

Marketing AI Marketing Analytics Tools Work Management Marketing Management 115

sagefrog

JANUARY 3, 2024

Sagefrog has so much to be thankful for as we reflect on this year, that we had to get creative to condense these accomplishments into our proudest top five wins. Won Exciting Awards We took a leap and submitted an integrated marketing campaign for one of our clients to a prestigious international creative award— and won Silver !

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Contently

OCTOBER 11, 2022

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. In addition, marketers house several creatives who are worried about the impact of AI and machine learning on their creative skillset. The reward? Same concept here.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Martech

DECEMBER 6, 2023

And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too. Brands may be using CTV as a performance channel, but some streaming heavyweights have fallen short when it comes to the advertiser-user experience. Netflix isn’t the only one working on this.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Television marketing 97

Martech

OCTOBER 5, 2023

Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. Proving that humans (mostly) recognize the work of other humans, 54% picked the image created by AI alone, and 61% selected the image that had been produced by AI with human input. Get MarTech! In your inbox.

Digital Asset Management 112

Digital Asset Management Work Management Marketing Management Mobile Advertising 112