Remove creative work
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The secrets of effective leadership

Martech

An infantry platoon leader in the army, for example, needs to demonstrate confidence in their decision-making and communicate clear orders to take action. Effective marketing leaders also need to be masters of communication. Both the platoon leader and the marketing leader in this example are effective leaders.

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The email marketer’s guide to effective marketing automation

Martech

I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails. Transactional email These mark a transaction – an exchange of value – such as an order confirmation or a payment receipt. The design also must scale up for large orders.

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Creative Customer Retention Strategies that Really Work

BenchmarkONE

Have you ever been a regular at a coffee shop where the barista knows your name, your order, and what time you come in? Here are some creative customer retention strategies to encourage your customers to stay with your business for the long haul. It’s like the famous adage, “Work smarter; not harder.”. Take Critique Seriously

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Top 10 Reasons Why Your Email Marketing Strategies Are Not Effective

SendX

Email marketing is an old technique of engaging and getting the new audience but it’s still effective. The basic work of an email marketer is to find the best audience for the brand for which email marketing is going to work. Some of the people, even the marketers think that the email marketing is dead but in reality it is not.

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Three Tips for Effectively Leading A Remote Marketing Team

Televerde

As the creative brain of a company, you might think that marketing teams would benefit the most from in-person collaboration. But more people are working remotely now than ever before, and marketing managers must adapt to new ways of leading their teams. In fact, 86% of workers say they feel more productive working remotely.

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Why dynamic creative optimisation (DCO) doesn’t work

Bannerflow

Dynamic creative optimisation (DCO) performs when done right. And how does it work? Whether you use DCO by creating the ad versions yourself or choose to use artificial intelligence to produce them automatically using an algorithm – a creative management platform (CMP) is essential for producing the creatives needed with ease. .

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5 Ways to Ensure You’re Using Your Creatives Effectively

Navigate the Channel

You’ve heard the phrase, or perhaps you’ve said it yourself to explain behavior or interaction with graphic artists, video editors, illustrators, writers or designers in your company or team: “They’re such a creative type.” Summarizing, Kaufman wrote, “The average correlation between neuroticism and creative achievement was zero.