Effectiveness and Order - B2B Marketing Zone

Five Facebook Tips for Small Businesses

Paul Gillin

JANUARY 25, 2012

That’s the herd mentality at work. Depending on the business, goals might range from generating orders to attracting subscribers to building thought leadership. A really effective Facebook presence is an ongoing conversation with lots of questions, challenges and responses. Sounds simple but it ain’t necessarily so.

Small Business Marketing

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How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. Most of these early adopters work for companies with adaptive, change-oriented management. ROI is typically the number one or two most cited concern we hear from the people who work for these companies. Defining ROI.

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Five Facebook Tips for Small Businesses

How to Calculate Social Marketing ROI

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